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Systems and methods for promotional media item selection and promotional program unit generation

  • US 7,877,387 B2
  • Filed: 10/02/2006
  • Issued: 01/25/2011
  • Est. Priority Date: 09/30/2005
  • Status: Active Grant
First Claim
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1. A computer implemented method for generating a promotional program unit, the method comprising:

  • receiving user taste data for a user;

    wherein the user taste data comprises a playlist that reflects a list of media items grouped together by the user as a composition or a list of media items recently played by the user;

    applying a media item recommender process to the received user playlist to generate a preliminary set of recommended media items responsive to the user playlist;

    receiving promotional media data items from an advertiser;

    associating at least one promotional media data item with at least one of the preliminary set of recommended media items;

    wherein the associating step is responsive to a knowledge base of similarity metrics that reflect a level of association between each of the preliminary set of recommended media data items and the set of promotional media items; and

    the metrics are derived from advertiser-supplied preferences comprising a list of at least one media item selected by the advertiser for association with a corresponding promotional media item;

    combining at least one promotional media data item and the associated recommended media item into a promotional program unit;

    testing the promotional program unit for compliance with a predetermined overall compositional constraint;

    if the promotional program unit does not satisfy the overall constraint, applying the media item recommender process again so as to extend the preliminary set of recommended media items to an expanded set; and

    thenrepeating said associating, combining, and testing steps using the expanded set of recommended media items.

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