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Open, neutral electronic distribution system for digital content providing distribution channel support to publishers and retailers and abstract fulfillment for publishers

  • US 7,882,037 B2
  • Filed: 10/24/2007
  • Issued: 02/01/2011
  • Est. Priority Date: 10/24/2006
  • Status: Expired due to Fees
First Claim
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1. A method of retailer electronic distribution (RED) of digital content for building a digital inventory of products offered by publishers to retailers to sell comprising:

  • uploading content from publishers to a RED server to offer as products for retailers to sell;

    enrolling the content via the RED server by storing publisher marketing metadata comprising any merchandizing and product information that is to be offered to consumers via retailers;

    providing a catalog feed from the RED server to retailers comprising a list of the enrolled content;

    receiving at the RED server retailer selection of at least one item of content from the catalog feed;

    storing retailer information specific to that retailer via the RED server to facilitate rebranding the at least one item of content; and

    performing abstract fulfillment with respect to publishers by dynamically rebranding via the RED server the at least one item of content when selected by a consumer from that retailer using the retailer-specific information corresponding to that retailer, the publisher only having to unload the content for that product one time.

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