Advertisements in an end-user controlled playback environment
First Claim
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1. A method for displaying advertisements transmitted to an electronic user unit, the method comprising:
- receiving, at the electronic user unit, at least one advertisement tagged with a delay tag indicating whether a user of the user unit may delay display of the at least one advertisement; and
only if said delay tag indicates that the user of the user unit is allowed to delay display of said at least one advertisement;
storing said at least one advertisement at the user unit in response to a selection made by the user of the user unit to delay display of said at least one advertisement;
retrieving said at least one advertisement at a later time; and
displaying said at least one advertisement.
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Abstract
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.
112 Citations
36 Claims
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1. A method for displaying advertisements transmitted to an electronic user unit, the method comprising:
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receiving, at the electronic user unit, at least one advertisement tagged with a delay tag indicating whether a user of the user unit may delay display of the at least one advertisement; and only if said delay tag indicates that the user of the user unit is allowed to delay display of said at least one advertisement; storing said at least one advertisement at the user unit in response to a selection made by the user of the user unit to delay display of said at least one advertisement; retrieving said at least one advertisement at a later time; and displaying said at least one advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A user unit for displaying transmitted advertisements, the user unit comprising:
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a receiver operative to receive at least one advertisement tagged with a delay tag indicating whether a user of the user unit may delay display of the at least one advertisement; a memory; and a controller operatively associated with said receiver and said memory, and operative to store said at least one advertisement in said memory in response to a selection made by the user of the user unit to delay display of said at least one advertisement only if said delay tag indicates that the user of the user unit is allowed to delay display of said at least one advertisement, and to retrieve said at least one advertisement at a later time from said memory for displaying said at least one advertisement on a display. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. Apparatus for displaying transmitted advertisements, the apparatus comprising:
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receiving means for receiving at least one advertisement tagged with a delay tag indicating whether a user of the user unit may delay display of the at least one advertisement; storage means; and controlling means operatively associated with said receiving means and said storage means, for storing said at least one advertisement in said storage means in response to a selection made by the user of the apparatus to delay display of said at least one advertisement only if said delay tag indicates that the user of the apparatus is allowed to delay display of said at least one advertisement, and for retrieving said at least one advertisement at a later time from said memory for displaying said at least one advertisement on a display.
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Specification