Audience measurement of wireless web subscribers

• US 7,886,047 B1
• Filed: 07/08/2008
• Issued: 02/08/2011
• Est. Priority Date: 07/08/2008
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Potluri, Dora
• Primary Examiner(s): Chan; Wing F
• Assistant Examiner(s): KATSIKIS, KOSTAS J
• Application Number:
  US12/169,630
• Time in Patent Office: 945 Days
• Field of Search: None
• US Class Current: 709/224
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Computer implemented methods and systems are provided for web log category analysis of website usage. A communication service provider computer system identifies a uniform resource locator (URL) for a resource requested by a mobile device. The communication service provider computer system categorizes the URL. The communication service provider computer system increments a count in a web log category based on categorizing the URL and customer data associated with the mobile device. The communication service provider computer system analyzes a usage of a plurality of websites associated with the web log category based on the count in the web log category.

Claims

1. A system for web log category analysis of website usage, comprising:

a database; and

a communication service provider computer system including at least one processor operable to;

identify a uniform resource locator (URL) for a resource requested by a mobile device;

categorize the URL in a URL category;

determine a frequency index associated with the mobile device for the URL category;

increment a count in each of a plurality of customer data distributions for the URL in a web log category history in the database based on categorizing the URL and based on customer data associated with the mobile device, wherein one of the customer data distributions for the URL is a frequency index distribution, and wherein the frequency index distribution is incremented based on the frequency index associated with the mobile device for the URL category; and

analyze a usage of a plurality of websites associated with the web log category history based on counts in the web log category history;

wherein determining the frequency index comprises;

the communication service provider computer system determining an average number of visits to URLs associated with the URL category for a plurality of mobile devices count in the web log category associated with the mobile device;

the communication service provider computer system dividing a number of visits to URLs associated with the URL category by the mobile device by the average number of visits to produce the frequency index associated with the mobile device; and

the communication service provider computer system providing the frequency index to the mobile device.

2. The system of claim 1, wherein the communication service provider computer system is further configured to parse the URL to match a portion of the URL to any of a list of portions associated with a category.

3. The system of claim 1, wherein the portion of the URL is a sub-domain that is associated with the category.

4. The system of claim 1, wherein the communication service provider computer system is further configured to parse the URL to match a domain name associated with the URL to any of a list of domain names associated with a category.

5. The system of claim 4, wherein the communication service provider computer system is further configured to generate a report, the report comprising domain names included in URLs and the report further comprising URL portions included in URLs, the communication service provider computer system is configured to generate the report to update a list of domain names and URL portions associated with the category.

6. The system of claim 4, wherein the communication service provider computer system is further configured to increment a count of the count is a purchase index.

7. The system of claim 1 wherein the mobile device is one of a mobile telecommunication device, a mobile handset, a personal digital assistant, a mobile computer, a handheld gaming device, a wireless mobile device, a pager, a portable computer, a tablet computer, a laptop computer, a digital camera, a digital music player, and a digital calculator.

8. A computer implemented method for web log category analysis of website usage, comprising:

a communication service provider computer system identifying a uniform resource locator (URL) for a resource requested by a mobile device;

the communication service provider computer system categorizing the URL in a URL category;

the communication service provider computer system determining a frequency index associated with the mobile device for the URL category;

the communication service provider computer system incrementing a count in each of a plurality of customer data distributions for the URL in a web log category history based on categorizing the URL and based on customer data associated with the mobile device, wherein one of the customer data distributions is a frequency index distribution, and wherein the frequency index distribution is incremented based on the frequency index associated with the mobile device for the URL category; and

the communication service provider computer system analyzing a usage of a plurality of websites associated with the web log category history based on counts in the web log category history;

wherein determining the frequency index comprises;

the communication service provider computer system determining an average number of visits to URLs associated with the URL category for a plurality of mobile devices;

the communication service provider computer system dividing a number of visits to URLs associated with the URL category by the mobile device by the average number of visits to produce the frequency index associated with the mobile device; and

the communication service provider computer system providing the frequency index to the mobile device.

9. The computer implemented method of claim 8, further comprising the communication service provider computer system storing a device identifier associated with the mobile device as web log category data based on the frequency index associated with the mobile device.

10. The computer implemented method of claim 9, the communication service provider computer system further incrementing a count in the web log category history for at least one of a total count associated with each of the websites, a maximum count associated with each of the websites during a timeframe, and a number of unique visitors to each of the websites, a count of page views associated with each of the websites, a number of bytes transferred associated with each of the websites;

and a transfer failure rate associated with each of the websites.

11. The computer implemented method of claim 8, wherein categorizing the URL comprises parsing the URL to determine whether a portion of the URL matches any of a list of domain names associated with a web log category of the web log category history.

12. The computer implemented method of claim 8, wherein a web log category of the web log category history comprises a content type.

13. The computer implemented method of claim 8, further comprising the communication service provider computer system further incrementing a count in the web log category history for a number of visits to the URL over one or more periods of time based on days, weeks, months, and years.

14. The computer implemented method of claim 8, wherein the customer data comprises data associated with at least one of demographics, a credit report, an income level, an occupation, a subscription, a purchase, content downloaded, a location associated with a request for the resource, and a time associated with a request for the resource.

15. The computer implemented method of claim 14, further comprising the communication service provider computer system determining a location of the mobile device by executing a location fix technology associated with one of a cell tower, a cell sector centroid, an advanced forward link trilateration, a global positioning system, and a hybrid location fix technology, wherein the customer data comprises the location.

16. The computer implemented method of claim 8, further comprising the communication service provider computer system analyzing the usage of the plurality of websites associated with the web log category history.

17. The computer implemented method of claim 16, wherein analyzing the usage of the plurality of websites produces a comparison of a count of a total number of visits, a count of a number of unique user visits, and a count of the plurality of customer data distributions associated with a plurality of mobile devices for each of the plurality of websites.

18. The computer implemented method of claim 17, further comprising the communication service provider computer system providing the comparison to at least one of a website provider, an enterprise, a potential advertisement provider, and an audience measurement system.