Relevant online ads for domain name advertiser

• US 7,890,369 B2
• Filed: 04/15/2005
• Issued: 02/15/2011
• Est. Priority Date: 04/15/2005
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Mooney, Luke
• Primary Examiner(s): Weiss; John G
• Assistant Examiner(s): Hamilton; M
• Application Number:
  US10/907,810
• Publication Number:
  US 20050165904A1
• Time in Patent Office: 2,132 Days
• Field of Search: 709/245, 709/206, 709/223, 709/229, 709/200, 709/224, 709/219, 705/1, 705/26, 705/14, 705/14.4, 707/3, 707/102
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods of the present invention allow for providing suggested domain names on webpages. A webpage is placed on a website associated with an original domain name. A domain name module generates suggested domain names based on the properties of the webpage (e.g. webpage content and keywords), and/or based on the properties of the original domain name (e.g. domain name itself), and/or based on the properties of a network connection to the webpage (e.g. search terms and user'"'"'s geographical location). Suggested domain names are displayed on the webpage. A user visiting the webpage may notice an appealing domain name among the suggested domain names. Then the user may register, purchase, or backorder it. The invention may be used as a marketing technique for registration, sale, or resale of the domain names.

Claims

1. A method, comprising the steps of:

analyzing, by a device, a registration information of a registered original domain name and properties of a webpage associated with said registered original domain name, wherein said webpage is not a parked webpage;

generating, by said device, one or more suggested domain names, based on said registration information of said registered original domain name, wherein said one or more suggested domain names differ from said registered original domain name, thus providing one or more alternative domain names to said registered original domain name; and

displaying, by said device, one or more links to said one or more suggested domain names on said webpage, wherein said one or more links reference a second webpage configured for registration, purchase, or backorder of said one or more suggested domain names.

2. The method of claim 1, further comprising a step of crawling said webpage.

3. A method, comprising the steps of:

analyzing, by a device, a registration information of a registered original domain name and properties of a webpage associated with said registered original domain name, wherein said webpage is not a parked webpage;

generating, by said device, one or more suggested domain names, based on said registration information of said registered original domain name, wherein said one or more suggested domain names differ from said registered original domain name, thus providing one or more alternative domain names to said registered original domain name; and

displaying, by said device, an advertisement on said webpage, wherein said advertisement comprises one or more links to said one or more suggested domain names, wherein said one or more links reference a second webpage configured for registration, purchase, or backorder of said one or more suggested domain names.

4. The method of claim 3, further comprising a step of crawling said webpage.