Computer program product and method for refining an estimate of internet traffic
First Claim
1. A method of estimating Internet traffic, the method comprising:
- taking a size and demographic composition of a target population;
identifying a group of participants within a target population;
determining demographic information for each member of the group of participants;
receiving click-stream data at a host processing facility from the group of participants that connotes Internet activity of individual members of the group of participants, wherein the data are from a plurality of sources;
producing, at the host processing facility, an estimate of a target population'"'"'s Internet activity by scaling the data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants, wherein scaling comprises applying a weight to the clickstream data in view of the demographic information; and
refining the estimate of the population'"'"'s Internet activity by applying a domain-specific bias adjustment to the estimate, whereinapplying the domain-specific bias adjustment to the estimate comprises applying a weight to a subset of the data from the group of participants, the subset of the data that connotes a specific domain.
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Accused Products
Abstract
Clickstream data collected from a panel of internet users is used to generate and present internet activity metrics. Data collected from a community of internet users may be augmented by clickstream data store content, third party content, search results, and other sources to form estimates of internet activity, such as traffic, that is structured and analyzed to produce metrics of nearly any internet web site or domain. The estimate of the panel'"'"'s Internet activity may be refined by applying a domain-specific bias adjustment to the estimate. Applying the domain-specific bias adjustment to the estimate may include applying a weight to a subset of the data that connotes a specific domain from the panel of Internet users.
252 Citations
20 Claims
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1. A method of estimating Internet traffic, the method comprising:
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taking a size and demographic composition of a target population; identifying a group of participants within a target population; determining demographic information for each member of the group of participants; receiving click-stream data at a host processing facility from the group of participants that connotes Internet activity of individual members of the group of participants, wherein the data are from a plurality of sources; producing, at the host processing facility, an estimate of a target population'"'"'s Internet activity by scaling the data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants, wherein scaling comprises applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the population'"'"'s Internet activity by applying a domain-specific bias adjustment to the estimate, wherein applying the domain-specific bias adjustment to the estimate comprises applying a weight to a subset of the data from the group of participants, the subset of the data that connotes a specific domain. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A memory having computer executable code stored therein, the computer executable code adapted to be run on at least one computing device, the computer executable code realizing a process comprising:
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receiving clickstream data at a host processing facility, the data from a group of participants that connotes Internet activity of individual members of the group of participants, wherein the group of participants is identified from within a target population for which a size and demographic composition is taken; producing, at the host processing facility, an estimate of a target population'"'"'s Internet activity by scaling the clickstream data for each member of the group of participants to a relative size and demographic composition of the target population and the group of participants, wherein the individual members of the community of participants are uniquely identifiable from the clickstream data; and scaling comprises applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the population'"'"'s Internet activity by applying a domain-specific bias adjustment to the estimate, wherein applying the domain-specific bias adjustment to the estimate comprises applying a weight to a subset of the data from the group of participants, the subset of the data that connotes a specific domain.
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Specification