Method and system for displaying a hyperlink at multiple levels of prominence based on user interaction

• US 7,890,850 B1
• Filed: 10/09/2008
• Issued: 02/15/2011
• Est. Priority Date: 12/15/2004
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Bryar, Colin M., Tesler, Lawrence G., Bezos, Jeffrey P.
• Primary Examiner(s): Hong; Stephen S
• Assistant Examiner(s): Faber; David
• Application Number:
  US12/248,829
• Time in Patent Office: 859 Days
• Field of Search: 715200-204, 715/234, 715/745, 715/760
• US Class Current: 715/207
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

Prominence data resulting from user interaction with a hyperlink on a page may be stored in one or more repositories. Prominence data may be collected automatically when the user views a page or clicks on a hyperlink without requiring separate action from the user to accomplish storage or retrieval. The prominence data may further include a display parameter that denotes a level of prominence that is usable to affect the display of a hyperlink. A prominence score used to determine the display parameter may be calculated by dividing a count of click-throughs by a count of page views of the page containing the hyperlink. Other score calculations may be used. User feedback may be incorporated into the score calculation and may be collected through a toolbar, popup window, or other feedback-collecting mechanism.

Claims

1. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

monitoring user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users;

aggregating a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction includes a count of page views on which the hyperlink appears and feedback from the one or more users of the hyperlink, the feedback including a submission indicating the usefulness of the resource;

calculating a score based on the information concerning user interaction with the hyperlink by adding the count of click-throughs to a value derived from the feedback, and dividing the result by the count of page views;

determining a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score; and

storing the parameter for responding to a subsequent request for the parameter.

2. The method of claim 1, wherein the score is calculated based on information concerning interaction of one or more users other than a current user.

3. The method of claim 1, wherein the count of page views is an aggregated count of page views of the pages on which the hyperlink appears.

4. The method of claim 3, wherein the aggregated count of page views is incremented in a user session when a page on which the hyperlink appears is displayed, unless the page has previously been displayed in the same user session.

5. The method of claim 1, wherein the aggregated count of click-throughs is incremented in a user session when the user clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session.

6. The method of claim 1, wherein the information concerning user interaction is an aggregate of information from users in a defined group of users that is fewer than all users having access to a page on which the hyperlink appears.

7. The method of claim 6, wherein the defined group of users is identified by a group identifier.

8. The method of claim 6, wherein the aggregated count of click-throughs of the hyperlink is incremented in a user session when a user in the group clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session.

9. The method of claim 8, wherein the count of page views is incremented in a user session when a page on which the hyperlink appears is displayed to a user in the group, unless the page has previously been displayed to the user in the same user session.

10. The method of claim 6, wherein the information concerning user interaction is aggregated for multiple groups of users.

11. The method of claim 1, wherein the hyperlink appears on a page that is only locally accessible by an individual user, and wherein the information concerning user interaction includes information pertaining only to the individual user'"'"'s interaction with the hyperlink on the locally accessible page.

12. The method of claim 1, wherein the parameter affects which one of three or more levels of prominence at which the hyperlink is displayed.

13. The method of claim 1, wherein the score decays over time.

14. The method of claim 1, further comprising affecting the level of prominence at which the hyperlink is displayed if a period of time passes without a click-through of the hyperlink.

15. The method of claim 3, further comprising setting an expiration time for a page view in the count of page views, thereby causing the count of page views to decrease when the page view expires.

16. The method of claim 1, further comprising setting an expiration time for a click-through in the count of click-throughs, thereby causing the count of click-throughs to decrease when the click-through expires.

17. The method of claim 1, wherein the feedback is provided as a positive indication or a negative indication.

18. The method of claim 1, wherein the feedback is provided as a rating on a scale of values.

19. The method of claim 1, wherein the feedback is provided as a percentage of helpfulness.

20. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

calculating a score based on information concerning interaction of one or more users with a hyperlink, wherein the information concerning user interaction includes;

a count of click-throughs of the hyperlink;

a count of page views of a page on which the hyperlink appears; and

feedback from the user of the hyperlink indicating whether the hyperlink was helpful;

determining a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score; and

storing the parameter for responding to a request for the parameter;

wherein the score is calculated by dividing a sum of the count of click-throughs and a value derived from the feedback by the count of page views.

21. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

calculating a score based on information concerning interaction of one or more users with a hyperlink over multiple user sessions, wherein the information concerning user interaction with a hyperlink is collected once per user session for a given hyperlink and includes a count of click-throughs, a count of page views, and feedback received from the one or more users;

wherein the feedback comprises a user submission; and

wherein the score is the count of click-throughs plus a value derived from the feedback divided by the count of page views;

determining a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score; and

storing the parameter for responding to a request for the parameter.

22. The method of claim 21, wherein the count of page views is incremented in a user session when the page is displayed, unless the page has previously been displayed in the same user session.

23. The method of claim 21, wherein the count of page views is set to a lower value after a number of page views occur without any click-throughs.

24. The method of claim 21, wherein the count of click-throughs is set to a lower value after a number of page views occur without any click-throughs.

25. A system for affecting a level of prominence at which a hyperlink is displayed, comprising:

a prominence data store configured to store information concerning interaction of one or more users with the hyperlink, the information including a count of click-throughs of the hyperlink, a count of page views of at least one page on which the hyperlink is displayed, and feedback from the one or more users, wherein the feedback includes a percentage submitted by the one or more users indicating a utility of the hyperlink;

a computing device in communication with the prominence data store, wherein the computing device includes a memory and a processor, and is configured to;

generate, using the processor, a score based on the information concerning interaction of the one or more users with the hyperlink, wherein the score is the count of click-throughs plus a value derived from the feedback divided by the count of page views; and

use the score to generate a parameter that affects a level of prominence at which the hyperlink is displayed.

26. The system of claim 25, wherein the score decays over time.

27. The system of claim 25, wherein the score is generated based on information concerning interaction of one or more users other than a current user.

28. The system of claim 25, wherein the level of prominence at which the hyperlink is displayed is affected if a period of time passes without a click-through of the hyperlink.

29. The system of claim 25, wherein the count of page views is set to a lower value after a number of page views occur without any click-throughs.

30. The system of claim 25, wherein the count of click-throughs is set to a lower value after a number of page views occur without any click-throughs.

31. A computer-readable medium having executable instructions stored thereon, wherein the instructions, when executed by a computer, cause the computer to:

monitor user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users;

aggregate a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction includes a count of page views on which the hyperlink appears and feedback from the one or more users of the hyperlink;

wherein the feedback comprises a user-submitted rating;

calculate a score based on the information concerning user interaction with the hyperlink by adding the count of click-throughs to a value derived from the feedback to produce a sum, and dividing the sum by the count of page views; and

determine a parameter that affects a level of prominence at which the hyperlink is displayed according to the calculated score.