Method and apparatus for determining an effective media channel to use for advertisement
First Claim
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1. A non-transitory computer readable medium including a set of instructions, for execution by a computer, comprising:
- instructions for processing customized, market-specific consumer data to determine a cumulative reach value, for each of a plurality of media channels, based on a number of individuals exposed to each of said plurality of media channels for an hour or more for a previous week;
instructions for processing the data to determine an index to market value, for each of said plurality of media channels, that compares, as a ratio, a percentage of respondents from a selected target group that answered a question to a percentage of all respondents that answered the question;
instructions for calculating a qualitative target value, for each of said plurality of media channels, by multiplying the cumulative reach value and the index to market value; and
instructions for calculating a qualitative target value cost, for each of said plurality of media channels, based upon the qualitative target value,wherein lowest qualitative target value cost identifies the media channel upon which advertising resources are most effective.
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Abstract
A method and apparatus for determining the effective of advertising resource in a particular media channel such that one can determine where best to advertise their individual products for their business.
40 Citations
24 Claims
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1. A non-transitory computer readable medium including a set of instructions, for execution by a computer, comprising:
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instructions for processing customized, market-specific consumer data to determine a cumulative reach value, for each of a plurality of media channels, based on a number of individuals exposed to each of said plurality of media channels for an hour or more for a previous week; instructions for processing the data to determine an index to market value, for each of said plurality of media channels, that compares, as a ratio, a percentage of respondents from a selected target group that answered a question to a percentage of all respondents that answered the question; instructions for calculating a qualitative target value, for each of said plurality of media channels, by multiplying the cumulative reach value and the index to market value; and instructions for calculating a qualitative target value cost, for each of said plurality of media channels, based upon the qualitative target value, wherein lowest qualitative target value cost identifies the media channel upon which advertising resources are most effective. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer, comprising:
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processor configured to; receive customized, market-specific consumer data, process the data to determine a cumulative reach value, for each of a plurality of media channels, based on a number of individuals exposed to each of said plurality of media channels for an hour or more for a previous week, process the data to determine an index to market value, for each of said plurality of media channels, that compares, as a ratio, a percentage of respondents from a selected target group that answered a question to a percentage of all respondents that answered the question, calculate a qualitative target value, for each of said plurality of media channels, by multiplying the cumulative reach value and the index to market value, and calculate a qualitative target value cost, for each of said plurality of media channels, based upon the qualitative target value, wherein lowest qualitative target value cost identifies the media channel upon which advertising resources are most effective. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A method for determining an effective use of advertising resources, comprising:
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receiving, by a processor, customized, market-specific consumer data; processing, by the processor, the data to determine a cumulative reach value, for each of a plurality of media channels, based on a number of individuals exposed to each of said plurality of media channels for an hour or more for a previous week; processing, by the processor, the data to determine an index to market value, for each of said plurality of media channels, that compares, as a ratio, a percentage of respondents from a selected target group that answered a question to a percentage of all respondents that answered the question; calculating, by the processor, a qualitative target value, for each of said plurality of media channels, by multiplying the cumulative reach value and the index to market value; and calculating, by the processor, a qualitative target value cost, for each of said plurality of media channels, based upon the qualitative target value, wherein lowest qualitative target value cost identifies the media channel upon which advertising resources are most effective. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification