Method and system for providing multi-dimensional feedback

• US 7,899,700 B2
• Filed: 09/29/2006
• Issued: 03/01/2011
• Est. Priority Date: 09/29/2006
• Status: Expired due to Fees

• Current Assignee: GFK Custom Research, LLC (Nielsen Holdings plc)
• Original Assignee: Knowledge Networks, Inc. (Nielsen Holdings plc)
• Inventors: Bishop, Thom, Biglow, Tim, Floyd, Michel, Murray, Danielle, Subias, Thomas
• Primary Examiner(s): Jeanty; Romain
• Application Number:
  US11/541,330
• Publication Number:
  US 20080082394A1
• Time in Patent Office: 1,614 Days
• Field of Search: 705/10
• US Class Current: 705/7.31
• CPC Class Codes: G06F 16/90 Details of database functions independent of the retrieved data types
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A method and system for receiving multi-dimensional feedback in a survey comprises a participant interface module and a data analysis module. The participant interface module comprises a display of a media and a plurality of interactive indicators. Each of the plurality of interactive indicators can receive feedback from at least one participant according to a dimension and a time of the feedback. The data analysis module receives and processes the feedback to generate a result which may be graphically displayed. The result may comprise the processed feedback with the media according to the two or more dimensions and the time of the feedback.

Claims

1. A system for receiving multi-dimensional feedback in a survey, the system comprising:

a participant interface module stored at a computing device, wherein the participant interface module is executed to generate a display of a media to at least one participant, the media display including a plurality of interactive indicators configured to collect feedback and a time of the feedback from the at least one participant, the feedback being collected during display of the media and based on two or more dimensions; and

a data analysis module stored at the computing device, wherein the data analysis module is executed to;

process the feedback and time of the feedback collected by the participant interface module during display of the media, and

generate a graphical display of the processed feedback, wherein the graphical display is displayed during display of the media, the graphical display of the processed feedback including the two or more dimensions and the time of the feedback.

2. The system of claim 1 further comprising a media set-up module executable to provide a graphical user interface to receive input from an operator, the input specifying the two or more dimensions.

3. The system of claim 2 further comprising a participant database configured to store at least one demographic, attitudinal, or behavioral profile associated with the at least one participant.

4. The system of claim 1 further comprising a media database configured to store at least one version of the media.

5. The system of claim 1 further comprising a data aggregator engine executable to aggregate data according to the two or more dimensions.

6. The system of claim 1 wherein an interactive indicator of the plurality of interactive indicators comprises a slider.

7. The system of claim 1 wherein an interactive indicator of the plurality of interactive indicators comprises a dial.

8. The system of claim 1 further comprising a media analysis database configured to store the processed feedback.

9. The system of claim 1 further comprising a user module executable to set-up and maintain a user profile.

10. A method for receiving multi-dimensional feedback in a survey, the method comprising:

generating a display of a media to at least one participant, the media display including a plurality of interactive indicators for collecting feedback and a time of the feedback from at least one participant, the feedback being collected during display of the media and based on two or more dimensions;

receiving feedback and the time of the feedback collected from the at least one participant via the plurality of interactive indicators; and

executing instructions stored at a computing device, wherein execution of the instructions by the computing device;

processes the feedback received from the at least one participant, and

displays the processed feedback during display of the media, the display of the processed feedback including the two or more dimensions and the time of the feedback.

11. The method of claim 10 further comprising displaying a first continuous playback of the media prior to generating the media display including the plurality of interactive indicators.

12. The method of claim 10 further comprising weighing the feedback received from the at least one participant.

13. The method of claim 10 further comprising choosing the at least one participant and sending an invitation to the at least one chosen participant.

14. The method of claim 10 further comprising selecting the two or more dimensions and a demographic profile of the at least one participant.

15. The method of claim 10 wherein the display of the processed feedback includes a quantifiable rating using the two or more dimensions associated with the interactive indicators.

16. The method of claim 10 further comprising aggregating the feedback received from the at least one participant.

17. The method of claim 10 wherein receiving feedback includes receiving one or more open-ended comments from the at least one participant, each open-ended comment associated with a particular time of the feedback.

18. A machine-readable storage medium having embodied thereon a program, wherein the program is executed by a computing device to perform a method for providing multi-dimensional feedback, the method comprising:

generating a display of a media to at least one participant, the media display including a plurality of interactive indicators to collect feedback and a time of the feedback from the at least one participant, the feedback being collected during display of the media and based on two or more dimensions;

receiving feedback and the time of the feedback from the at least one participant via the plurality of interactive indicators;

processing the feedback received from the at least one participant; and

displaying the processed feedback during display of the media, the display of the processed feedback including the two or more dimensions and the time of the feedback.

19. The machine readable medium of claim 18 wherein the method further comprises specifying the two or more dimensions based on operator input.

20. The machine readable medium of claim 18 wherein the method further comprises selecting the media to display to the participant.