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Determining content to be provided by an entity for rendering via a resource in a target document or notifying an alternative entity of the availability of the resource

  • US 7,899,801 B1
  • Filed: 12/10/2003
  • Issued: 03/01/2011
  • Est. Priority Date: 12/10/2003
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, by a computer system of a first entity and including at least one computer, a first ad request associated with a first target document, wherein the first target document (A) is accessible by the first entity, (B) includes content and (C) is associated with a first resource for rendering at least one advertisement;

    determining, by the computer system of the first entity and responsive to the first ad request, that the content included in the first target document cannot be analyzed by the first entity to determine if an ad relevant to the content of the first target document is available for rendering; and

    indicating, by the computer system of the first entity, the availability of at least a portion of the first resource of the first target document to a second entity.

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