Marketing optimization system
First Claim
Patent Images
1. A computerized method of optimizing a marketing investment through one or more data processors having processor-implemented instructions, the method comprising:
- automatically obtaining, through the processor-implemented instructions, multi-dimensional marketing data from a multi-dimensional database, wherein the multi-dimensional marketing data includes a plurality of data records, and wherein each data record has a value and a plurality of hierarchically-arranged dimensions;
using the multi-dimensional marketing data to define one or more models;
storing the multi-dimensional marketing data in a data staging area including a metadata repository, wherein the metadata repository includes metadata and one or more transformation rules used to transform the multi-dimensional marketing data into multi-dimensional formatted data;
receiving input to use the metadata and at least one transformation rule to transform the multi-dimensional marketing data into multi-dimensional formatted data, wherein the input is received through a graphical interface, and wherein transforming the multi-dimensional marketing data automatically classifies the multi-dimensional marketing data into at least one marketing category; and
receiving a selection corresponding to a marketing investment, wherein the multi-dimensional formatted data is analyzed using the one or more models that correspond to the marketing investment, wherein analyzing produces multi-dimensional forecasted data corresponding to the marketing investment, and wherein the multi-dimensional forecasted data is used to optimize the marketing investment.
2 Assignments
0 Petitions
Accused Products
Abstract
A marketing optimization module automatically obtaining multi-dimensional marketing data from a market client. The marketing optimization module automatically organizes at least a part of the multi-dimensional marketing data into one or more marketing categories. The marketing optimization module then analyzes all of or a part of the multi-dimensional marketing data to facilitate the optimization of a marketing investment.
-
Citations
27 Claims
-
1. A computerized method of optimizing a marketing investment through one or more data processors having processor-implemented instructions, the method comprising:
-
automatically obtaining, through the processor-implemented instructions, multi-dimensional marketing data from a multi-dimensional database, wherein the multi-dimensional marketing data includes a plurality of data records, and wherein each data record has a value and a plurality of hierarchically-arranged dimensions; using the multi-dimensional marketing data to define one or more models; storing the multi-dimensional marketing data in a data staging area including a metadata repository, wherein the metadata repository includes metadata and one or more transformation rules used to transform the multi-dimensional marketing data into multi-dimensional formatted data; receiving input to use the metadata and at least one transformation rule to transform the multi-dimensional marketing data into multi-dimensional formatted data, wherein the input is received through a graphical interface, and wherein transforming the multi-dimensional marketing data automatically classifies the multi-dimensional marketing data into at least one marketing category; and receiving a selection corresponding to a marketing investment, wherein the multi-dimensional formatted data is analyzed using the one or more models that correspond to the marketing investment, wherein analyzing produces multi-dimensional forecasted data corresponding to the marketing investment, and wherein the multi-dimensional forecasted data is used to optimize the marketing investment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 25)
-
-
23. A system, comprising:
-
one or more processors; a computer-readable storage medium containing software instructions executable on the processor to cause the one or more processors to perform operations including; automatically obtaining multi-dimensional marketing data from a multi-dimensional database, wherein the multi-dimensional marketing data includes a plurality of data records, and wherein each data record has a value and a plurality of hierarchically-arranged dimensions; using the multi-dimensional marketing data to define one or more models; storing the multi-dimensional marketing data in a data staging area including a metadata repository, wherein the metadata repository includes metadata and one or more transformation rules used to transform the multi-dimensional marketing data into multi-dimensional formatted data; receiving input to use the metadata and at least one transformation rule to transform the multi-dimensional marketing data into multi-dimensional formatted data, wherein the input is received through a graphical interface, and wherein transforming the multi-dimensional marketing data automatically classifies the multi-dimensional marketing data into at least one marketing category; and receiving a selection corresponding to a marketing investment, wherein the multi-dimensional formatted data is analyzed using the one or more models that correspond to the marketing investment, wherein analyzing produces multi-dimensional forecasted data corresponding to the marketing investment, and wherein the multi-dimensional forecasted data is used to optimize the marketing investment - View Dependent Claims (26)
-
-
24. A computer-readable storage medium encoded with instructions that when executed, cause a computer to perform a marketing optimization method, comprising:
-
automatically obtaining multi-dimensional marketing data from a multi-dimensional database, wherein the multi-dimensional marketing data includes a plurality of data records, and wherein each data record has a value and a plurality of hierarchically-arranged dimensions; using the multi-dimensional marketing data to define one or more models; storing the multi-dimensional marketing data in a data staging area including a metadata repository, wherein the metadata repository includes metadata and one or more transformation rules used to transform the multi-dimensional marketing data into multi-dimensional formatted data; receiving input to use the metadata and at least one transformation rule to transform the multi-dimensional marketing data into multi-dimensional formatted data, wherein the input is received through a graphical interface, and wherein transforming the multi-dimensional marketing data automatically classifies the multi-dimensional marketing data into at least one marketing category; and receiving a selection corresponding to a marketing investment, wherein the multi-dimensional formatted data is analyzed using the one or more models that correspond to the marketing investment, wherein analyzing produces multi-dimensional forecasted data corresponding to the marketing investment, and wherein the multi-dimensional forecasted data is used to optimize the marketing investment. - View Dependent Claims (27)
-
Specification