System for generating revenue using electronic mail and method for its use
First Claim
1. A method for generating revenue using electronic mail, comprising the steps of:
- receiving an e-mail message addressed to at least one e-mail recipient from a first client computer through at least one computer network, wherein the e-mail message comprises an e-mail address of an e-mail user sending the e-mail message, an e-mail address of the at least one e-mail recipient, a subject, and a body;
appending advertisement retrieval software means to the e-mail message transmitted from the first client computer, wherein the advertisement retrieval software means comprises information about at least one of a plurality of advertisements retrievably stored in a database that are not from the e-mail user sending the e-mail message; and
transmitting the e-mail message to a second client computer through the at least one computer network based upon the e-mail address of the at least one e-mail recipient for displaying the e-mail message on the second client computer, wherein when the email message is first displayed on the second client computer the advertisement software retrieval means is operable at the second client computer to retrieve at least one of the advertisements retrievably stored in the database for display within the e-mail message on the second client computer.
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Accused Products
Abstract
A system and a method whereby e-mail users may send e-mail messages appended with advertising. E-mail sent from the e-mail user'"'"'s e-mail account is routed through a standard email delivery system. The e-mail message is further processed by a software means which appends thereto another software means operable to cause an advertisement to appear when the e-mail message is opened by the e-mail recipient. In one embodiment, a portion of the revenue generated by the advertising may be distributed to a charitable organization. The e-mail user sending the e-mail message may designate a charitable organization to receive such contributions. The present invention may be used with any e-mail technology.
31 Citations
12 Claims
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1. A method for generating revenue using electronic mail, comprising the steps of:
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receiving an e-mail message addressed to at least one e-mail recipient from a first client computer through at least one computer network, wherein the e-mail message comprises an e-mail address of an e-mail user sending the e-mail message, an e-mail address of the at least one e-mail recipient, a subject, and a body; appending advertisement retrieval software means to the e-mail message transmitted from the first client computer, wherein the advertisement retrieval software means comprises information about at least one of a plurality of advertisements retrievably stored in a database that are not from the e-mail user sending the e-mail message; and transmitting the e-mail message to a second client computer through the at least one computer network based upon the e-mail address of the at least one e-mail recipient for displaying the e-mail message on the second client computer, wherein when the email message is first displayed on the second client computer the advertisement software retrieval means is operable at the second client computer to retrieve at least one of the advertisements retrievably stored in the database for display within the e-mail message on the second client computer. - View Dependent Claims (2, 3, 4)
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5. A method for sending e-mail messages appended with advertising, comprising the steps of:
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storing an identifier for an entity selected by an e-mail user sending an e-mail message; receiving the e-mail message addressed to at least one e-mail recipient from a first client computer through at least one computer network, wherein the e-mail message comprises an e-mail address of the e-mail user sending the e-mail message, an e-mail address of the at least one e-mail recipient, a subject, and a body; appending advertisement retrieval software means to the e-mail message transmitted from the first client computer, wherein the advertisement retrieval software means comprises information about at least one of a plurality of advertisements retrievably stored in a database, the at least one of the plurality of advertisements are not from the e-mail user sending the e-mail message; transmitting the e-mail message to a second client computer through the at least one computer network based upon the e-mail address the of at least one e-mail recipient for displaying the e-mail message on the second client computer; transmitting at least one of the plurality of advertisements stored in the database for display within the e-mail message on the second client computer; and accounting for a contribution to the entity identified by the stored identifier. - View Dependent Claims (6, 7)
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8. A method for advertising using electronic e-mail comprising:
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receiving an e-mail composed by an e-mail user from a first client computer; appending a sub-message associated with an advertisement to the e-mail while the e-mail is enroute to a recipient based upon preferences of the e-mail user that composed the e-mail; delivering the appended e-mail to a second client computer operated by the recipient for displaying at the second client computer the advertisement associated with the sub-message; receiving a return communication from the second client computer when the advertisement is displayed by the second client computer; and accounting with the host server for advertising revenue in response to the receipt of the return communication, wherein the step of appending comprises appending an advertisement retrieval software means to the e-mail, and wherein the step of displaying comprises retrieving an advertisement from a host computer with the advertisement retrieval software means, and displaying the retrieved advertisement. - View Dependent Claims (9, 10, 11, 12)
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Specification