Rhetorical content management with tone and audience profiles

• US 7,904,451 B2
• Filed: 10/04/2007
• Issued: 03/08/2011
• Est. Priority Date: 08/06/2003
• Status: Expired due to Fees

• Current Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Cobb, John Neil, Lee, Yeow Loong
• Primary Examiner(s): Cottingham; John R.
• Assistant Examiner(s): Badawi; Sherief
• Application Number:
  US11/867,526
• Publication Number:
  US 20080027978A1
• Time in Patent Office: 1,251 Days
• Field of Search: 707/100, 707/101, 707/695, 707/722, 707/730, 707/749, 715/234, 704/9
• US Class Current: 707/730
• CPC Class Codes: G06F 16/289 Object oriented databases
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

A content management system including an audience profile is disclosed. The content management system includes a database having a plurality of records. At least one record of the plurality of records includes a plurality of fields storing a plurality of grammatical syntax elements associated with a content subject. Each of the plurality of grammatical syntax elements has a rhetorical structure to facilitate selective assembly into at least one sentence. The content management system also includes an audience profile stored in a memory, the audience profile including a plurality of audience factors related to desired presentation of the content subject.

Claims

1. A method of content management comprising:

retrieving a data record associated with a product object instance from a database in response to a first selection of the product object instance;

retrieving an audience profile from the database in response to a second selection of the audience profile, the selected audience profile including a plurality of audience factors;

converting at least a portion of the data record into a structured format file supporting a plurality of rhetorical elements, wherein the portion of the data record converted into a structured format file is based on the selected audience profile; and

rendering an electronically displayable document using the structured format file, the rendering of the electronically displayable document based on assembly rules selected from a plurality of assembly rules, wherein the assembly rules are selected based on the plurality of audience factors of the selected audience profile.

2. The method of claim 1, wherein the structured format file includes XML coding.

3. The method of claim 1, wherein the structured format file includes data record set coding.

4. The method of claim 1, wherein the electronically displayable document is a web page including content customized based on the selected audience profile.

5. The method of claim 1, wherein the electronically displayable document is a proposal including content customized based on the selected audience profile.

6. The method of claim 1, wherein the electronically displayable document is an electronic brochure including content customized based on the selected audience profile.

7. The method of claim 1, wherein the selected audience profile includes a language factor and a level of technical content factor.

8. The method of claim 1, wherein the electronically displayable document is a Portable Document Format (PDF) file including content customized based on the selected audience profile.

9. The method of claim 1, wherein at least one of the plurality of rhetorical elements is associated with a product description.

10. The method of claim 1, wherein the electronically displayable document includes at least one sentence that is constructed by combining a first rhetorical element of the plurality of rhetorical elements with a second rhetorical element of the plurality of rhetorical elements, wherein the first rhetorical element is associated with a classical definition, and wherein the classical definition comprises a product name, a product class, and a product differentiator.

11. The method of claim 10, wherein the second rhetorical element identifies product functionality.

12. The method of claim 1, further comprising receiving input related to the audience profile from one or more browser interfaces.

13. The method of claim 1, further comprising linking the audience profile to a concept instance having a property value.

14. The method of claim 13, wherein the property value is chosen from the group consisting of a feature, a differentiator, a legal note, a need, an application, a frequently asked question, and a success story.