Service to push author-spoken audio content with targeted audio advertising to users
First Claim
1. A system comprising:
- at least one audio content registry component to receive an audio content item submitted by and spoken in a voice of an author of the audio content item, to register the audio content item, to receive and store an indication of an insertion point for an audio advertisement in the audio content item, and to receive and store content information associated with the audio content item, wherein the at least one audio content registry component comprises an interactive voice response (IVR) unit which provides options for the author to record the audio content item and to indicate the insertion point within a telephone call;
at least one audio advertising registry component to receive the audio advertisement from an advertiser, to receive and store at least one targeting criterion associated with the audio advertisement, and to register the audio advertisement for insertion into one or more audio content items based on the at least one targeting criterion;
a user profile component to store user information and at least one content pushing criterion for a user, the at least one content pushing criterion specified by the user;
a download packager to automatically select the audio content item for pushing to the user in response to determining that the content information satisfies the at least one content pushing criterion, the download packager to automatically insert the audio advertisement in the insertion point based on the content information and based on the user information satisfying the at least one targeting criterion, the download packager to create a package that includes the audio content item with the audio advertisement inserted at the insertion point; and
a push component to automatically push the package to the user without the user selecting the audio content item.
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Accused Products
Abstract
An audio content item, submitted by and spoken in a voice of an author, is received and registered along with an insertion point and associated content information. An audio advertisement submitted by an advertiser is received and registered. At least one targeting criterion is associated with the audio advertisement. User information and at least one content pushing criterion are stored for a user. Without being selected by the user, the audio content item is automatically selected for pushing to the user based on the content information satisfying the at least one content pushing criterion. The audio advertisement is automatically selected for insertion at the insertion point based on the content information and the user information satisfying the at least one targeting criteria. A package that includes the audio content item with the audio advertisement inserted at the insertion point is created and pushed to the user.
72 Citations
19 Claims
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1. A system comprising:
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at least one audio content registry component to receive an audio content item submitted by and spoken in a voice of an author of the audio content item, to register the audio content item, to receive and store an indication of an insertion point for an audio advertisement in the audio content item, and to receive and store content information associated with the audio content item, wherein the at least one audio content registry component comprises an interactive voice response (IVR) unit which provides options for the author to record the audio content item and to indicate the insertion point within a telephone call; at least one audio advertising registry component to receive the audio advertisement from an advertiser, to receive and store at least one targeting criterion associated with the audio advertisement, and to register the audio advertisement for insertion into one or more audio content items based on the at least one targeting criterion; a user profile component to store user information and at least one content pushing criterion for a user, the at least one content pushing criterion specified by the user; a download packager to automatically select the audio content item for pushing to the user in response to determining that the content information satisfies the at least one content pushing criterion, the download packager to automatically insert the audio advertisement in the insertion point based on the content information and based on the user information satisfying the at least one targeting criterion, the download packager to create a package that includes the audio content item with the audio advertisement inserted at the insertion point; and a push component to automatically push the package to the user without the user selecting the audio content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method comprising:
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receiving an audio content item submitted by and spoken in a voice of an author of the audio content item; registering the audio content item; storing an indication of an insertion point for the audio content item in response to receiving the indication of the insertion point from the author, wherein an interactive voice response (IVR) unit provides options for the author to record the audio content item and to indicate the insertion point within a telephone call; receiving and storing content information associated with the audio content item in response to receiving the content information from the author; registering an audio advertisement in response to receiving the audio advertisement from an advertiser; receiving and storing at least one targeting criterion associated with the audio advertisement in response to receiving the at least one targeting criterion from the advertiser; storing user information and at least one content pushing criterion for a user, the at least one content pushing criterion specified by the user; automatically selecting the audio content item for pushing to the user based on the content information satisfying the at least one content pushing criterion; automatically selecting the audio advertisement for insertion at the insertion point based on the content information and based on the user information satisfying the at least one targeting criterion; creating a package that includes the audio content item with the audio advertisement inserted at the insertion point; and automatically pushing the package to the user without the user selecting the audio content item.
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19. A non-transitory computer-readable medium having computer-readable program instructions that are executable by a computer to cause the computer to:
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receive an audio content item submitted by and spoken in a voice of an author of the audio content item; store an indication of an insertion point for the audio content item in response to receiving the indication of the insertion point from the author, wherein an interactive voice response (IVR) unit provides options for the author to record the audio content item and to indicate the insertion point within a telephone call; store content information associated with the audio content item in response to receiving the content information from the author; register an audio advertisement in response to receiving the audio advertisement from an advertiser; store at least one targeting criterion associated with the audio advertisement in response to receiving the at least one targeting criterion from the advertiser; store user information and at least one content pushing criterion for a user, the at least one content pushing criterion specified by the user; automatically select the audio content item for pushing to the user based on the content information satisfying the at least one content pushing criterion; automatically select the audio advertisement for insertion at the insertion point based on the content information and based on the user information satisfying the at least one targeting criterion; create a package that includes the audio content item with the audio advertisement inserted at the insertion point; and automatically push the package to the user without the user selecting the audio content item.
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Specification