Client recommendation mechanism
First Claim
1. A method comprising:
- a client computer accessing data from a web server;
the web server transmitting behavioral data for the client computer to a recommendation platform based upon the data accessed by the client computer;
the web server transmitting an electronic mail (e-mail) message to the client computer, wherein the e-mail includes an image tag and an identifier;
the client computer requesting image content from the recommendation platform based on the client computer selecting the image tag and transmitting the identifier to the recommendation platform;
the recommendation platform generating at least one recommendation for the client based on the behavioral data; and
the recommendation platform transmitting the at least one recommendation to the client computer.
12 Assignments
0 Petitions
Accused Products
Abstract
When an end user opens an e-mail the user'"'"'s e-mail client requests the image content based on the image tag from a recommendation platform and sends an identification to the recommendation platform as part of the image URL. The user ID or seed item is looked up in the recommendation platform database and associated behavioral data and any applicable rules to generate content for the e-mail and the content is then displayed in the e-mail as an image. When the image is engaged, a request is sent to the recommendation platform that references the user or request identifier and a logical location in the image where the click occurred, the image location is looked up along with the user or request identifier to present the correct page or content for the user.
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Citations
20 Claims
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1. A method comprising:
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a client computer accessing data from a web server; the web server transmitting behavioral data for the client computer to a recommendation platform based upon the data accessed by the client computer; the web server transmitting an electronic mail (e-mail) message to the client computer, wherein the e-mail includes an image tag and an identifier; the client computer requesting image content from the recommendation platform based on the client computer selecting the image tag and transmitting the identifier to the recommendation platform; the recommendation platform generating at least one recommendation for the client based on the behavioral data; and the recommendation platform transmitting the at least one recommendation to the client computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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a recommendation platform collecting user behavior data from a web server, the user behavioral data based upon a browsing history of a user at a web client; the web server transmitting an e-mail message to the web client, wherein the e-mail message includes an embedded image tag and an identifier; the web client requesting image content from the recommendation platform by transmitting the identifier to the recommendation platform upon the user selecting the embedded image tag within the e-mail message; the recommendation platform searching a database for associated behavioral data; generating at least one recommendation based on the behavioral data; and transmitting the at least one recommendation to the web client. - View Dependent Claims (11, 12, 13)
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14. A system comprising:
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a client computer; a web server accessed by the client computer to transmit an electronic mail (e-mail) message including an image tag and an identifier to the client computer; and a recommendation platform to receive behavioral data for the client computer from the web server, to receive an image content request which includes the identifier from the client computer in response to the client computer receiving the e-mail massage and selecting the image tag, to generate at least one recommendation for the client computer based on behavioral data associated with the image tag, and to transmit the at least one recommendation to the client computer. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification