System and method for controlling the presentation of advertisements
First Claim
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1. A method for controlling the presentation of advertisements, the method being practiced by a local computing device having a processing device and a memory, the method comprising:
- receiving local weather condition information from a sensing unit that is separate from the computing device;
determining which advertisements are appropriate for presentation using the local computing device and based upon the received weather condition information; and
facilitating presentation of appropriate advertisements on a local display unit.
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Abstract
The present disclosure relates to a system and method for controlling the presentation of advertisements. In one arrangement, the system and method are adapted to collect weather condition information, determine which advertisements are appropriate for presentation based upon the weather condition information, and facilitate presentation of appropriate advertisements.
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Citations
18 Claims
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1. A method for controlling the presentation of advertisements, the method being practiced by a local computing device having a processing device and a memory, the method comprising:
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receiving local weather condition information from a sensing unit that is separate from the computing device; determining which advertisements are appropriate for presentation using the local computing device and based upon the received weather condition information; and facilitating presentation of appropriate advertisements on a local display unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising:
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logic configured to collect local weather condition information from a sensing unit that is separate from the local computing device; logic configured to determine which advertisements are appropriate for presentation based upon the collected weather condition information; and logic configured to transmit appropriate advertisements to a display unit that is separate from the local computing device. - View Dependent Claims (10, 11, 12, 13)
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14. A method for controlling the presentation of advertisements practiced by a local computing device having a processing device and a memory, the method comprising:
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receiving local weather forecast information with the local computing device that is collected by and transmitted from a remote server via a network; determining which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and transmitting appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device. - View Dependent Claims (15, 16)
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17. Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising:
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logic configured to receive local weather forecast information that is collected by and transmitted from a remote server via a network; logic configured to determine which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and logic configured to transmit appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device. - View Dependent Claims (18)
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Specification