System and method for controlling the presentation of advertisements

• US 7,912,753 B2
• Filed: 06/27/2001
• Issued: 03/22/2011
• Est. Priority Date: 06/27/2001
• Status: Expired due to Fees

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Struble, Christian L.
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US09/894,213
• Publication Number:
  US 20030004796A1
• Time in Patent Office: 3,555 Days
• Field of Search: 705/10, 705/14, 705/14.5, 705/14.4, 725/32, 725/35, 455/414.3, 379/88.17
• US Class Current: 705/14.5
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

The present disclosure relates to a system and method for controlling the presentation of advertisements. In one arrangement, the system and method are adapted to collect weather condition information, determine which advertisements are appropriate for presentation based upon the weather condition information, and facilitate presentation of appropriate advertisements.

Claims

1. A method for controlling the presentation of advertisements, the method being practiced by a local computing device having a processing device and a memory, the method comprising:

receiving local weather condition information from a sensing unit that is separate from the computing device;

determining which advertisements are appropriate for presentation using the local computing device and based upon the received weather condition information; and

facilitating presentation of appropriate advertisements on a local display unit.

2. The method of claim 1, wherein facilitating presentation of appropriate advertisements comprises transmitting the appropriate advertisements from the computing device to the local display unit.

3. The method of claim 2, wherein the display unit is mounted to a fuel pump.

4. The method of claim 1, further comprising determining the current local time using the local computing device and determining which advertisements are appropriate for presentation based upon the current local time using the local computing device.

5. The method of claim 1, wherein different advertisements are selected for presentation as the weather condition information changes.

6. The method of claim 1, wherein the local weather condition information comprises at least one of temperature, barometric pressure, precipitation, brightness, humidity, and wind force.

7. The method of claim 1, wherein the local weather condition information comprises at least one of barometric pressure, precipitation, brightness, humidity, and wind force.

8. The method of claim 1, wherein determining which advertisements are appropriate for presentation comprises disqualifying available advertisements with reference to a correlation table.

9. Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising:

logic configured to collect local weather condition information from a sensing unit that is separate from the local computing device;

logic configured to determine which advertisements are appropriate for presentation based upon the collected weather condition information; and

logic configured to transmit appropriate advertisements to a display unit that is separate from the local computing device.

10. The software of claim 9, further comprising logic configured to determine the current local time and logic configured to determine which advertisements are appropriate for presentation based upon the current local time.

11. The system of claim 9, wherein the local weather condition information comprises at least one of temperature, barometric pressure, precipitation, brightness, humidity, and wind force.

12. The system of claim 9, wherein the local weather condition information comprises at least one of barometric pressure, precipitation, brightness, humidity, and wind force.

13. The system of claim 9, wherein the logic configured to determine which advertisements are appropriate comprises logic configured to disqualify available advertisements with reference to a correlation table.

14. A method for controlling the presentation of advertisements practiced by a local computing device having a processing device and a memory, the method comprising:

receiving local weather forecast information with the local computing device that is collected by and transmitted from a remote server via a network;

determining which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and

transmitting appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device.

15. The method of claim 14, wherein the local display unit is mounted to a fuel pump.

16. The method of claim 14, further comprising determining the current local time using the local computing device and determining which advertisements are appropriate for presentation based upon the current local time using the local computing device.

17. Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising:

logic configured to receive local weather forecast information that is collected by and transmitted from a remote server via a network;

logic configured to determine which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and

logic configured to transmit appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device.

18. The software of claim 17, further comprising logic configured to determine the current local time and logic configured to determine which advertisements are appropriate for presentation based upon the current local time using the local computing device.