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System and method for controlling the presentation of advertisements

  • US 7,912,753 B2
  • Filed: 06/27/2001
  • Issued: 03/22/2011
  • Est. Priority Date: 06/27/2001
  • Status: Expired due to Fees
First Claim
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1. A method for controlling the presentation of advertisements, the method being practiced by a local computing device having a processing device and a memory, the method comprising:

  • receiving local weather condition information from a sensing unit that is separate from the computing device;

    determining which advertisements are appropriate for presentation using the local computing device and based upon the received weather condition information; and

    facilitating presentation of appropriate advertisements on a local display unit.

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