Method and apparatus for product display

• US 7,912,758 B2
• Filed: 11/09/2007
• Issued: 03/22/2011
• Est. Priority Date: 03/15/2001
• Status: Expired due to Term

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Walker Digital LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Inventors: Van Luchene, Andrew S., Fincham, Magdalena M., Walker, Jay S.
• Primary Examiner(s): Zeender; F.
• Assistant Examiner(s): Buchanan; Christopher
• Application Number:
  US11/937,743
• Publication Number:
  US 20080059337A1
• Time in Patent Office: 1,229 Days
• Field of Search: None
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Systems and methods are provided for receiving a request to display at least one product. A substitute product for the at least one product is selected from a plurality of substitute products. The selection may be based on, for example, expected revenue from display of the selected substitute product, expected revenue for purchase of the selected substitute product, or a substitution success rate. The selected substitute product is then displayed.

Claims

1. A method comprising:

receiving a request to display at least one product;

selecting, by a controller from a plurality of substitute products for the product, a substitute product for the at least one product,

in which each of a plurality of manufacturers has agreed to provide to the controller a respective payment in exchange for each display of a respective substitute product,

in which selecting is based on the respective payment to be provided to the central controller in exchange for displaying the selected substitute product; and

displaying the substitute product at a terminal.

2. The method of claim 1, further comprising:

displaying the at least one product.

3. The method of claim 2, further comprising:

displaying the substitute product adjacent to the at least one product.

4. The method of claim 1, further comprising:

receiving from a customer a selection of the substitute product; and

selling the substitute product to the customer.

5. The method of claim 1, further comprising:

providing an offer to s customer to switch from a product selected by the customer to the substitute product.

6. The method of claim 5, in which providing the offer is performed after the customer has indicated a willingness to complete a purchase transaction for the product selected by the customer.

7. The method of claim 1, further comprising:

calculating a substitution success rate; and

storing an indication of the substitution success rate.

8. The method of claim 1, further comprising:

receiving data indicating a substitute product and a product category for which the substitute product is to be displayed.

9. The method of claim 8, in which the data is received from a manufacturer of the substitute product.

10. The method of claim 1, in which displaying the substitute product comprises:

displaying the substitute product in a frame of a web browser.

11. The method of claim 10, in which the frame is located in a persistent location in a browser window.

12. A system comprising:

a controller comprising;

a processor; and

a computer readable medium in communication with the processor, the computer readable medium storing instructions configured to direct the processor to perform steps of;

receiving an indication of a product category;

determining, by a controller, a product based on the product category;

selecting, by the controller from a plurality of substitute products, a substitute product for the determined product,

in which each substitute product of the plurality of substitute products is associated with a respective payment that a respective manufacturer has agreed to pay in exchange for each display of the substitute product,

in which selecting the substitute product is based on the respective payment; and

transmitting a signal to display the selected substitute product at a terminal and

the terminal in communication with the controller, the terminal comprising;

a display operable to display an indication of the selected substitute product.

13. A method comprising:

receiving an indication of a product category;

determining, by a controller, a product based on the product category;

selecting, by the controller from a plurality of substitute products, a substitute product for the determined product,

in which each substitute product of the plurality of substitute products is associated with a respective payment that a respective manufacturer has agreed to pay in exchange for each display of the substitute product,

in which selecting the substitute product is based on the respective payment; and

transmitting a signal to display the selected substitute product.

14. The method of claim 13, in which transmitting a signal to display the selected substitute product comprises:

transmitting a signal to display the selected substitute product adjacent to the determined product.

15. The method of claim 13, further comprising:

transmitting a signal to display the determined product to the customer.

16. The method of claim 13, further comprising:

charging the respective manufacturer the respective payment in exchange for displaying the selected substitute product.