Systems and methods for enticing users to access a web site

• US 7,912,915 B1
• Filed: 04/30/2001
• Issued: 03/22/2011
• Est. Priority Date: 05/01/2000
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Brin, Sergey
• Primary Examiner(s): Bates; Kevin
• Assistant Examiner(s): AILES, BENJAMIN A
• Application Number:
  US09/843,923
• Time in Patent Office: 3,613 Days
• Field of Search: 345/730, 345/473, 345/738, 709/204, 709/216, 705/26
• US Class Current: 709/216
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

A system provides a periodically changing story line and/or a special event company logo to entice users to access a web page. For the story line, the system may receive objects that tell a story according to the story line and successively provide the objects on the web page for predetermined or random amounts of time. For the special event company logo, the system may modify a standard company logo for a special event to create a special event logo, associate one or more search terms with the special event logo, and upload the special event logo to the web page. The system may then receive a user selection of the special event logo and provide search results relating to the special event.

Claims

1. A non-transitory computer-readable medium that stores instructions executable by one or more processors to perform a method for attracting users to a web page, comprising:

instructions for creating a special event logo by modifying a standard company logo for a special event, where the instructions for creating the special event logo includes instructions for modifying the standard company logo with one or more animated images;

instructions for associating a link or search results with the special event logo, the link identifying a document relating to the special event, the search results relating to the special event;

instructions for uploading the special event logo to the web page;

instructions for receiving a user selection of the special event logo; and

instructions for providing the document relating to the special event or the search results relating to the special event based on the user selection.

2. The computer-readable medium of claim 1, wherein the instructions for creating a special event logo further include:

instructions for modifying the standard company logo with at least one of video or audio data.

3. The computer-readable medium of claim 1, wherein the instructions for creating a special event logo further include:

instructions for modifying the standard company logo with information associated with a holiday.

4. The computer-readable medium of claim 1, wherein the instructions for uploading the special event logo include:

instructions for replacing the standard company logo with the special event logo on the web page.