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Individualized marketing to improve capacity utilization

  • US 7,917,387 B2
  • Filed: 03/23/2005
  • Issued: 03/29/2011
  • Est. Priority Date: 01/07/2005
  • Status: Active Grant
First Claim
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1. A computer implemented method of executing a marketing campaign in connection with a computer network site facilitating interactive searches for items characterized by fixed capacity and deferred consumption, by means of which a site visitor submits a search request relating to consumption of the items and thereby obtains search results concerning availability of the items, the method comprising:

  • receiving, by a computer system, from each of a plurality of suppliers of the items, a marketing campaign comprising at least one promotion for one or more of the supplier'"'"'s items, and execution criteria for executing the marketing campaign;

    storing, by the computer system, in a database marketing campaigns received from the plurality of suppliers of the items;

    receiving, by the computer system, a search request from a visitor to the computer network site for an item to be consumed in future by the visitor;

    searching, by the computer system, suppliers of items to be consumed in the future to obtain search results identifying items matching the visitor'"'"'s search request;

    searching, by the computer system, the database for at least one marketing campaign having execution criteria matching the visitor'"'"'s search request;

    selecting, by the computer system, at least one promotion of at least one marketing campaign having execution criteria matching the visitor'"'"'s search request; and

    transmitting, by the computer system, the search results and the selected at least one promotion to a device for presentation via the computer network site.

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