Methods for viral marketing with visual communications

• US 7,917,402 B2
• Filed: 03/15/2006
• Issued: 03/29/2011
• Est. Priority Date: 03/15/2006
• Status: Expired due to Fees

• Current Assignee: Gofiniti LLC
• Original Assignee: Gofiniti LLC
• Inventors: Rolf, Devon A., Burrell, Jonathan C.
• Primary Examiner(s): Levine; Adam
• Application Number:
  US11/375,821
• Publication Number:
  US 20070219871A1
• Time in Patent Office: 1,840 Days
• Field of Search: 705/14.1, 705/14.17, 705/26, 705/27, 705/14.16, 705/14.23, 705/26.1, 705/27.1
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A method for developing a direct person-to-person multilevel direct affiliate marketing network using electronic communications makes a first person an affiliate member of an affiliate marketing program via an online registration process. An electronic communication is generated that has a unique hyperlink that, when selected, links to a source associated with the affiliate marketing program and identifies the first person so that a commission can be allocated to the first person based upon purchases made at the source as a result of access to the source via the link. The first person can forward the electronic communication to others who can use the link to access the source and purchase products or services and/or become an affiliate member. A person that becomes a new affiliate member as a result of accessing the source via the link is placed in a developing network organization of the first person. The process repeats by generating a unique hyperlink for the second person, thereby allowing the new affiliate member to forward electronic communications having his or her unique identifying link to others.

Claims

1. A computer-implemented communications and marketing method comprising:

providing, via an electronically-accessible site, a communication platform, wherein said providing of said communication platform employs at least one electronic processor and a database;

associating with at least one provider of digital media;

providing an electronically-accessible affiliate marketing program into which persons may register as affiliate members, wherein said providing of said affiliate marketing program employs at least one electronic processor and a database;

receiving a registration of a person registering to be an affiliate member in said affiliate marketing program;

providing, in conjunction with said communication platform, said affiliate member access to items of information regarding said digital media, wherein each item of information corresponds to a corresponding digital media item that can be purchased;

providing, to said affiliate member via said site, an electronically-accessible visual display area;

enabling said affiliate member to enter text for display via said visual display area corresponding to the affiliate member;

enabling the affiliate member corresponding to said visual display area to select, from said items of information pertaining to said digital media, information for presentation in the visual display area;

associating, with said information selected for presentation in the visual display area of the affiliate member, an electronic link for linking with a source of the digital media to which the selected information pertains and enabling an electronic processor to identify the affiliate member associated with the visual display area;

displaying additional information that is indicative of an opportunity to become an affiliate member of said electronically-accessible affiliate marketing program, wherein said information that is indicative of an opportunity to become an affiliate member of said affiliate marketing program comprises at least one of an icon, a logo, and text indicative of an opportunity to become an affiliate member in said affiliate marketing program;

communicating said visual display area of said affiliate member by publishing to said site said visual display area including said information selected for presentation in the visual display area;

providing each said affiliate member a user account accessible via said site and requiring log-in credentials for access to said user account;

providing, as part of said communication platform, electronic messaging functionality that enables creating and sending an electronic message;

generating, and providing via said user account of the affiliate member, a contact list for enabling electronic communication with other persons who are in a direct electronically-networked relationship with the affiliate member;

storing in a database information indicative of said direct electronically-networked relationship;

providing, as part of said electronic messaging functionality, the ability to send the created electronic message to a recipient, who is identified in the user'"'"'s contact list, via the electronic communication platform;

receiving, at an electronic processor and initiated from a communications device, an electronic indication that a one of said electronic links corresponding to a digital media item and presented in said visual display area of the affiliate member at said site at which said visual display area is presented has been selected, wherein said received electronic indication comprises an electronic communication indicative of a selection of said electronic link;

electronically directing, based upon said received electronic indication that a one of said electronic links is in said visual display area at the site at which the visual display area is presented has been selected, the communications device from which said selected electronic link was selected to said source corresponding to the digital media item associated with said selected electronic link;

allocating a first commission to said affiliate member based upon an electronic linking by a person to said source of digital media via said electronic link in said visual display area corresponding to the affiliate member;

paying the first commission to the affiliate member;

making a new affiliate member each person that responds to said displayed opportunity to become an affiliate member and registers to become an affiliate member;

sending a specialized electronic communication to each of said new affiliate members, wherein each said specialized electronic communication contains a link to said source of digital media and is tagged with an identifier that uniquely corresponds with the new affiliate member receiving the specialized electronic communication;

providing access to said source of digital media to people who electronically select a one of said uniquely tagged links corresponding to a one of said new affiliate members;

making an additional new affiliate member of each said additional person who, after linking via an electronic link corresponding to a one of said new affiliate members, registers to become an affiliate member;

sending an electronic communication to each said additional new affiliate member, wherein said electronic communication contains a link to said source of digital media and further includes a unique identifier for identifying the additional new affiliate member receiving the electronic communication;

providing access to said source of digital media to additional people who electronically link via a link corresponding to a one of said additional new affiliate members;

allocating a second commission to a new affiliate member for a purchase of digital media that is made by a person to whom access to the digital media was provided via said electronic link corresponding to said new affiliate member, wherein said second commission is allocated based upon the association of the person making a purchase with said new affiliate member; and

paying the second commission to the new affiliate member to whom the second commission was allocated.

2. The method as set forth in claim 1 wherein said specialized electronic communication to each new affiliate member includes information regarding the opportunity to become an affiliate member so that those to whom the electronic communication is forwarded or published are made aware of the opportunity.

3. The method as set forth in claim 1 wherein said associating with at least one provider of digital media comprises associating with a source of music and video.

4. The method as set forth in claim 1 wherein said associating with at least one provider of digital media comprises associating with a source of -digital books.

5. The method as set forth in claim 4 further comprising providing a digital device for outputting said digital books, wherein said method further comprises paying the first commission to said affiliate member based upon a purchase of a digital book by a person who linked to said source via said electronic link corresponding to said purchased digital book presented in said visual display area of said affiliate member to whom said first commission is paid, and paying a third commission to said additional new affiliate member based upon a purchase of a digital device by a person who linked to said source via said electronic link corresponding to said purchased digital device presented in said visual display area of said additional new affiliate member, wherein said first commission is according to a first commission structure for digital books and said third commission is according to a second commission structure for devices.

6. The method as set forth in claim 1 wherein said communicating said visual display area of said affiliate member by publishing to said site said visual display area including said images selected for presentation in the visual display area comprises publishing said visual display area to a site of said provider of said communication platform.

7. The method as set forth in claim 1 wherein said displaying additional information that is indicative of an opportunity to become an affiliate member comprises having an associated electronic link for linking to said provider for registering as an affiliate member of said electronically-accessible affiliate marketing program.

8. The method as set forth in claim 1 further comprising allocating a particular commission to a particular affiliate member based upon a purchase made by an individual associated with any affiliate member linked to the particular affiliate member through a selected level from said particular affiliate member.

9. The method as set forth in claim 1 wherein said allocating a first commission to said affiliate member based upon an electronic linking by a person to said source via said electronic link in said visual display area corresponding to the affiliate member comprises allocating said first commission to said affiliate member based upon a purchase of a digital media item by said person at said source.

10. The method as set forth in claim 9 said method further comprising providing, as part of said electronic messaging functionality, a forwarding function.

11. The method as set forth in claim 10 further comprising tracking a commission that is due and that results from access to said digital media source via an electronic link from a recipient of information that includes said electronic link that was forwarded with said forwarding function of said electronic messaging functionality.

12. The method as set forth in claim 1 further comprising:

enabling said affiliate member to sponsor other persons as affiliate members; and

storing sponsorship information of affiliate members so that a multi-level affiliate organization for each affiliate member is maintained.

13. The method as set forth in claim 12 further comprising:

allocating commissions to each affiliate member that is electronically related to said affiliate member to whom said first commission was allocated through a selected level from said affiliate member, wherein said selected level is greater than one level removed from said affiliate member.

14. The method as set forth in claim 1 wherein said providing access to items of information regarding said digital media comprises providing access to digital images corresponding to said digital media and wherein said enabling the affiliate member corresponding to the visual display area to select information for presentation in the visual display area comprises enabling the affiliate member to select a digital image corresponding to a digital media item.

15. The method as set forth in claim 1 further comprising providing, via said affiliate member'"'"'s user account, access to commission reports, historical records of prior electronic communications made via said user account, the ability to update personal information, and the ability to review information concerning an electronic network of relationships corresponding to the affiliate member.

16. The method as set forth in claim 1 further comprising, when the affiliate member purchases a digital media item from the source of digital media, automatically generating and sending to the affiliate member an electronic communication, for forwarding to others and for marketing the purchased digital media item to others, that indicates that the affiliate member purchased said purchased digital media item and including a new electronic link to said source at which said purchased digital media item is offered.

17. The method as set forth in claim 16 further comprising said electronic messaging functionality of said communication platform electronically forwarding to others said automatically generated and sent electronic communication indicative of said digital item purchased by said affiliate member.

18. The method as set forth in claim 1 further comprising:

providing digital books for purchase;

providing an online shopping cart;

enabling purchase of a digital book via said online shopping cart.

19. The method as set forth in claim 1 wherein said generating, and providing via said user account of the affiliate member, a contact list for enabling electronic communication with other persons who are in a direct electronically networked relationship with the affiliate member comprises generating a contact list containing information only for those persons in a direct electronically networked relationship with the affiliate member.

20. The method as set forth in claim 1 wherein the electronically-accessible site is a website that is accessible online.

21. The method as set forth in claim 1 wherein said receiving, at an electronic processor and initiated from a communications device, an electronic indication that a one of said electronic links corresponding to a digital media item and presented in said visual display area of the affiliate member at said site at which said visual display area is presented has been selected comprises receiving said indication from a mobile wireless communication device.

22. The method as set forth in claim 1, wherein said electronically accessible site is a website accessible online, said method further comprising:

enabling each of a plurality of merchants to participate in a discount program; and

enabling said affiliate member to obtain a coupon for providing to a said merchant that is participating in said discount program.

23. The method as set forth in claim 22, wherein said enabling the affiliate member to obtain a coupon for providing to a said merchant that is participating in said discount program comprises enabling the affiliate member to obtain a coupon for providing to said merchant in order to obtain a discount for an online purchase made at said merchant via the Internet.

24. The method as set forth in claim 22, wherein said enabling the affiliate member to obtain a coupon for providing to a said merchant that is participating in said discount program comprises enabling the affiliate member to obtain a coupon for providing to said merchant in order to obtain a discount for a purchase made at said merchant that is not an online purchase made via the Internet.

25. The method as set forth in claim 1, wherein said electronically accessible site is a website accessible online, said method further comprising:

enabling each of a plurality of merchants to participate in a discount program; and

enabling a said affiliate member to obtain a discount on a purchase made at an online site when said affiliate member accesses said online site of said participating merchant via said user account of said affiliate member.

26. The method as set forth in claim 1 further comprising providing a payment account to the affiliate member of said online communications platform, wherein said payment account enables the affiliate member to make payments with said payments account.

27. The method as set forth in claim 26 wherein said paying said first commission is performed by depositing said first commission payment into said provided payment account.

28. The method as set forth in claim 27 further comprising associating a bank account of the affiliate member with said provided payment account of the affiliate member.

29. The method as set forth in claim 28 wherein said providing said payment account further comprises providing a payment account that has a debit feature.

30. The method as set forth in claim 28 wherein said providing said payment account further comprises providing a payment account that has a credit feature.

31. The method as set forth in claim 28 further comprising enabling the affiliate member to make payments with a payments device at point of sale terminals.

32. The method as set forth in claim 31 wherein said enabling the affiliate member to make payments with a payments device at point of sale terminals comprises providing the affiliate member a payments card.

33. The method as set forth in claim 32 further comprising:

enabling each of a plurality of merchants to participate in a discount program; and

enabling the affiliate member to obtain a coupon for providing to a said merchant that is participating in said discount program.

34. The method as set forth in claim 28 further comprising enrolling said affiliate into said payment account as part of a process of registering the affiliate member as an affiliate member.

35. The method as set forth in claim 1 further comprising, when the affiliate member purchases a particular digital media item from said source, generating a new electronic communication intended for viewing by other persons that indicates that the affiliate member purchased the particular digital media item.