Method and system for providing advertisements/messages based on wireless data communication technology

• US 7,920,849 B2
• Filed: 07/13/2007
• Issued: 04/05/2011
• Est. Priority Date: 07/13/2007
• Status: Expired due to Fees

• Current Assignee: Adrian Pop
• Original Assignee: Adrian Pop
• Inventors: Pop, Adrian
• Primary Examiner(s): Chang; Kent
• Assistant Examiner(s): NGUYEN, DINH
• Application Number:
  US11/777,304
• Publication Number:
  US 20090017798A1
• Time in Patent Office: 1,362 Days
• Field of Search: 4554141-4144, 455/41.2, 455/404.2, 455406-408, 455/410, 455/415
• US Class Current: 455/414.1
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

An Internet Platform administering an Integrated Network System of Localized (customized) marketing and advertising BLUETOOTH® Broadcasting Points, accessed by cell phone/BLUETOOTH device users in BLUETOOTH Wireless Access Points (BLUETOOTH Hot Spots). The marketing and advertising relies on BLUETOOTH transmissions based on predetermined criteria and can be accomplished in an unlimited number of media formats.

Claims

1. A method of placing advertisements/messages in a user'"'"'s view of a cell phone and/or a BLUETOOTH equipped device accessing a BLUETOOTH Wireless Access Point (BWAP), the method comprising:

placing an internet order for transmitting encrypted information to be viewed in a user'"'"'s view of a cell phone or in a user'"'"'s view of a BLUETOOTH equipped device located in any specified location, located anywhere globally, selected from a Dongle and a BWAP BLUETOOTH hardware network and any combination of said locations and said hardware network selection, that is connected through the Internet to a Platform that administers said BLUETOOTH hardware network, said internet order being placed without using cell phone towers and their respective networks,

means for providing an option for choosing a location, date, time, hour, period of transmission, electronic format of preference, and combinations thereof to be chosen/displayed; and

choosing said location, date, time, hour, period of transmission, electronic format of preference, and combinations thereof to be chosen/displayed,

wherein said advertisement(s) and message(s) are related and customized to at least one of;

an exact geographic location and a predetermined need of a BWAP location, a command and a predetermined need of an entity that provides said BWAP, a profile of the BWAP based on an object of activity of the BWAP location, a profile of the BWAP based on a cell phone user behavior, desire and preference profile and a profile of the BWAP based on at least one predetermined criteria and a combination of said location, command and profiles,

wherein said internet Platform further transforms a regular Dongle BLUETOOTH into a BWAP BLUETOOTH and integrates said BWAP BLUETOOTH into a network, and said internet platform software account Platform serves as means for activating an account and for advertising globally,

wherein by using said internet Platform, anyone who is registered as an advertiser to a real time platform service is authorized to order and instantly place said information on said user'"'"'s view,

wherein said information is selectively broadcasted immediately and in a pre-planned fashion, and

wherein said information comprises at least one of advertisements, messages, and combinations of said advertisements and messages.

2. The method according to claim 1, further comprising one of scheduling said transmission of said one or more advertisement(s) and message(s) when placing said order, making payment for said order when placing said order, and a combination of said transmission scheduling and making payment when placing said order.

3. The method according to claim 1, further comprising:

transmitting said advertisement(s) and messages(s) in a geographically localized area, wherein said transmission relies on a BLUETOOTH transmission that is related to a fixed geographic address where a BWAP hardware is installed and where advertisement(s) and message(s) have varying levels of significance for a respective BWAP based on the geographic location of said BWAP.

4. The method according to claim 1, wherein said advertisement(s) and messages(s) are based on an operation command coming from or selected by an entity that administers or provides the hardware or services or combinations thereof for the localized BWAP transmissions, said transmissions establishing a two-way send and receive mode communication between said cell phone or said BLUETOOTH equipped device and the Platform servers via the BWAP hardware.

5. The method according to claim 1, wherein said advertisement(s) and message(s) are Web page(s), electronic file(s) and combinations thereof that optionally appear on specified Web pages and continue to be served and visualized at a pace that is independent of the BWAP'"'"'s activity.

6. The method according to claim 1, wherein said advertisement(s) and message(s) broadcasted toward a Beneficiary display hyper-links which when selected result in additional information being displayed.

7. The method according to claim 1, wherein a free or reduced rate Bluetooth wireless access is offered for one or more Bluetooth Wireless Access Points (BWAPs) that are one of geographically separated, included in a global network and a combination thereof.

8. The method according to claim 1, wherein said advertisement(s) and message(s) have a TAG specification or a label carrier for the respective Bluetooth Wireless Access Points (BWAP) based on that BWAP profile, wherein depending of the attached TAG or attached label carrier, there are predetermined server commands that may direct, redirect and modify the advertisement(s) and message(s).

9. The method according to claim 1, wherein non-advertising information is distributed and broadcasted for different Beneficiaries, said non-advertising information constituting a static display, a dynamic display and a combination thereof.

10. The method according to claim 1, wherein the Bluetooth Wireless Access Point (BWAP) network is utilized for sequential and special pattern messaging by different entities or private individuals, wherein a messenger party has a choice to transmit the same, separate, distinct or related messages or displays and any combination thereof, for one and any combination of multiple locations.

11. The method according to claim 1, comprising:

means for providing an option for selecting a country, state, county or other territorial divisions, BWAP address and any combination thereof;

selecting said country, state, county and other territorial divisions, BWAP address and any combination thereof; and

ordering a paid or free broadcasting, placing said advertisement(s) and message(s) to be transmitted in one or more locations chosen from a location list of available BWAP networks,

wherein said transmission has the capability of being broadcasted in real time into the view of said cell phone or BLUETOOTH equipped device accessing a BWAP, and said advertisement(s) and message(s) have significance for the respective BWAP based on that BWAP profile.

12. The method according to claim 1, further comprising:

means for choosing a location, date, time, hour, period of transmission, electronic format of preference to be chosen/displayed, and any combination thereof; and

choosing said location, date, time, hour, period of transmission, electronic format of preference to be chosen/displayed, and any combination thereof,

wherein said advertisement(s) and message(s) are customized to at least one pre-determined criteria comprising;

time related transmission specifications including special patterns, delayed, pre-planned, daily, weekly, and hourly request;

a BWAP profile, a TAG specification and/or a Media Access Control (MAC) address of said Bluetooth equipped device.

13. The method according to claim 1, wherein said BWAP network is utilized in an unlimited number of applications based on specific BWAP locations, said applications comprising:

a system and method of designing, creating and implementing location based payment systems;

applications based on a non-cell phone number unique Media Access Control (MAC) address of said BWAP, wherein said BWAP location network provides said advertisement(s) and message(s) in a multidirectional way which optionally include entities not included in the targeted groups;

applications based on different criteria comprising specific individuals, social groups, economic status, location routing; and

regular or interactive applications comprising dynamic advertising, music, video, coupons, brochures, surveys, calendar events, games and business cards.

14. The method according to claim 1, further comprising:

means for choosing said advertisement(s) and message(s) to be transmitted to specific cell phone and BLUETOOTH equipped device models or brands, thereby associating a cell phone, a BLUETOOTH equipped device model and brand with its market sale price in such a way to be able to transmit said advertisement(s) and message(s) to different cell phones and BLUETOOTH equipped devices based on their price ranges, which correspond in general to different income based echelons of social categories and individuals.

15. The method according to claim 1, wherein said method is one of utilized, integrated and a combination thereof, with one of a digital map system application, a Global Positioning System (GPS) application and a combination thereof.

16. The method according to claim 15, wherein said Bluetooth Wireless Access Point (BWAP) network is utilized in people searches, location searches, group member searches and combinations thereof, and notifications resulting from searches based on exact geographic BWAP locations and combinations of said searches and notifications, and is based on a non-cell phone number based unique BLUETOOTH Media Access Control (MAC) address of any and every cell phone and BLUETOOTH equipped device that is accessed and detected by said BWAP.

17. The method according to claim 1, comprising:

designing, customizing and launching a local, regional and global network(s) from multiple and separate Bluetooth equipped devices that join a Platform by a subscription, an opt-in process by their owners and a combination thereof, the method further comprising;

subscribing to said Platform in which separate Bluetooth equipped devices form a second parallel network of devices to be used as Bluetooth Wireless Access Points (BWAPs), are integrated, managed and administered by an Internet system and internet Platform in order to coordinate them in a network that is used for marketing, advertising, messaging, social group functions and combinations thereof,

wherein said second parallel network is created in contrast to a first network that is formed from Bluetooth equipped devices provided by said Platform.

18. A method of placing advertisements/messages in a user'"'"'s view of a cell phone and/or a BLUETOOTH equipped device accessing a BLUETOOTH Wireless Access Point (BWAP), the method comprising:

placing an internet order for transmitting encrypted information to be viewed in a user'"'"'s view of a cell phone or in a user'"'"'s view of a BLUETOOTH equipped device located in any specified location, located anywhere globally, selected from a Dongle and a BWAP BLUETOOTH hardware network and any combination of said locations and said hardware network selection, that is connected through the Internet to a Platform that administers said BLUETOOTH hardware network, said internet order being placed without using cell phone towers and their respective networks,

means for providing an option for selecting a country, state, county or other territorial divisions, BWAP address and any combination thereof;

selecting said country, state, county or other territorial divisions, BWAP address and any combination thereof; and

ordering a paid or free broadcasting, placing said advertisement(s) and message(s) to be transmitted in at least one location chosen from a location list of available BWAP networks,

wherein said transmission has the capability of being broadcasted in real time into the view of said cell phone and BLUETOOTH equipped device accessing a BWAP, and said advertisement(s) and message(s) have significance for the respective BWAP based on that BWAP profile,

wherein said internet Platform further transforms a regular Dongle BLUETOOTH into a BWAP BLUETOOTH and integrates said BWAP BLUETOOTH into a network, and said Platform serves as means for activating an account and for advertising globally,

wherein by using said internet Platform, anyone who is registered as an advertiser to a real time platform service is authorized to order and instantly place said information on said user'"'"'s view,

wherein said information is selectively broadcasted immediately and in a pre-planned fashion, and

wherein said information comprises at least one of advertisements, messages, and combinations of said advertisements and messages.

19. A method of placing advertisements/messages in a user'"'"'s view of a cell phone and/or a BLUETOOTH equipped device accessing a BLUETOOTH Wireless Access Point (BWAP), the method comprising:

placing an internet order for transmitting encrypted information to be viewed in a user'"'"'s view of a cell phone or in a user'"'"'s view of a BLUETOOTH equipped device located in any specified location, located anywhere globally, selected from a Dongle and a BWAP BLUETOOTH hardware network and any combination of said locations and said hardware network selection, that is connected through the Internet to a Platform that administers said BLUETOOTH hardware network, said internet order being placed without using cell phone towers and their respective networks,

means for providing an option for choosing a location, date, time, hour, period of transmission, electronic format of preference to be chosen/displayed, and any combination thereof; and

choosing said location, date, time, hour, period of transmission, electronic format of preference to be chosen/displayed, and any combination thereof,

wherein said advertisement(s) and message(s) are customized to at least one of pre-determined criteria comprising;

time related transmission specifications including special patterns, delayed, pre-planned, daily, weekly, and hourly request;

a BWAP profile, a TAG specification and/or a Media Access Control (MAC) address of said Bluetooth equipped device,

wherein said internet Platform further transforms a regular Dongle BLUETOOTH into a BWAP BLUETOOTH and integrates said BWAP BLUETOOTH into a network, and said Platform serves as means for activating an account and for advertising globally,

wherein by using said internet Platform, anyone who is registered as an advertiser to a real time platform service is authorized to order and instantly place said information on said user'"'"'s view,

wherein said information is selectively broadcasted immediately and in a pre-planned fashion, and

wherein said information comprises at least one of advertisements, messages, and combinations of said advertisements and messages.

20. A method of placing advertisements/messages in a user'"'"'s view of a cell phone and/or a BLUETOOTH equipped device accessing a BLUETOOTH Wireless Access Point (BWAP), the method comprising:

placing an internet order for transmitting encrypted information to be viewed in a user'"'"'s view of a cell phone or in a user'"'"'s view of a BLUETOOTH equipped device located in any specified location, located anywhere globally, selected from a Dongle and a BWAP BLUETOOTH hardware network and any combination of said locations and said hardware network selection, that is connected through the Internet to a Platform that administers said BLUETOOTH hardware network, said internet order being placed without using cell phone towers and their respective networks,

wherein said internet Platform further transforms a regular Dongle BLUETOOTH into a BWAP BLUETOOTH and integrates said BWAP BLUETOOTH into a network, and said Platform serves as means for activating an account and for advertising globally,

wherein by using said internet Platform, anyone who is registered as an advertiser to a real time platform service is authorized to order and instantly place said information on said user'"'"'s view,

wherein said information is selectively broadcasted immediately and in a pre-planned fashion,

wherein said information comprises at least one of advertisements, messages, and combinations of said advertisements and messages, and

wherein said BWAP network is utilized in an unlimited number of applications based on specific BWAP locations, said applications comprising;

a system and method of designing, creating and implementing location based payment systems;

applications based on a non-cell phone number unique Media Access Control (MAC) address of said BWAP, wherein said BWAP location network provides said advertisement(s) and message(s) in a multidirectional way which optionally include entities not included in the targeted groups;

applications based on different criteria comprising specific individuals, social groups, economic status, location routing; and

regular or interactive applications comprising dynamic advertising, music, video, coupons, brochures, surveys, calendar events, games and business cards.