Method and system for a hospitality entity to communicate goods and services to a guest

• US 7,920,850 B1
• Filed: 10/11/2010
• Issued: 04/05/2011
• Est. Priority Date: 09/21/2010
• Status: Expired due to Fees

• Current Assignee: Sky Wire Media Incorporated
• Original Assignee: SkyWire Media, Inc.
• Inventors: Cerna, Juan Manuel, Harris, Shawn Dirk
• Primary Examiner(s): Brandt; Christopher M
• Application Number:
  US12/902,128
• Time in Patent Office: 176 Days
• Field of Search: 455/466, 455/414.1, 455/414.2, 455/414.3, 705/14.1, 705/14.11, 705/14.26, 705/14.34, 705/14.37, 705/14.38, 705/14.4, 705/14.43, 705/14.47, 705/14.49, 705/14.5, 705/14.57, 705/14.58, 705/14.61, 705/14.64, 705/14.65, 705/14.66, 705/14.67
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 12/1895 for short real-time information, e.g. alarms, notifications, alerts, updates
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04M 2203/609 Secret communication
• CPC Class Codes: H04M 3/42382 Text-based messaging services in telephone networks such as PSTN/ISDN, e.g. User-to-User Signalling or Short Message Service for fixed networks

Abstract

A system and method for a hospitality entity to communicate goods and services to a guest based on events occurring at a facility of the hospitality entity is disclosed herein. The method includes establishing a unique identifier with a mobile phone of a guest and then sending executable offers to the guest which upon acceptance triggers another offer based on the first offer acceptance and events occurring at the time and location of the guest.

Claims

1. A method for a hospitality entity to communicate goods and services to a guest based on events occurring at a facility of the hospitality entity, the method comprising:

receiving from a guest an opt-in decision to participate in a program of the hospitality entity that offers goods and services to the guest through SMS texts transmitted to a mobile phone of the guest;

associating an unique identifier with the mobile phone of the guest, the unique identifier comprising a plurality of alpha-numeric characters;

recognizing a first event, the first event is checking-in at the facility of the hospitality entity by the guest;

transmitting a first executable offer to the mobile phone through a first SMS text sent to the mobile phone, the first executable offer based on the first event and comprising a discount for at least a good or service provided by the hospitality entity, the first SMS text comprising the unique identifier;

determining that the first executable offer has been accepted by the guest by recognizing the unique identifier prior to conveyance of the good or service of the first executable offer to the guest, the acceptance of the first executable offer representing a second event;

transmitting a second executable offer to the mobile phone through a second SMS text sent to the mobile phone, the second SMS text comprising the unique identifier, the second executable offer transmitted subsequent to a time period associated with the second event, a content of the second executable offer based on at least the acceptance of the first executable offer and [at least one of] a time of day, a current date, [a current local climate,] a current entertainment event, and a current activity of the guest.

2. The method according to claim 1 wherein the first executable offer is a coupon for a discount at a restaurant located on the facility of the hospitality entity.

3. The method according to claim 1 wherein the current entertainment event is a concert being held at the facility of the hospitality entity in the near future and the second executable offer is a free ticket to the concert.

4. The method according to claim 1 further comprising a third event which is a time delay in being seated at a restaurant located on the facility of the hospitality entity, and a third executable offer which is a coupon for a free drink at a bar located in proximity to the restaurant.