Methods and systems for developing market intelligence
First Claim
1. A system for characterizing market distribution for a business, the system comprising:
- a storage device having a set of instructions stored thereon; and
a processor communicatively coupled with the memory device, wherein the set of instructions cause the processor to perform the method comprising;
defining a geographical area to evaluate a market distribution of businesses offering funds transfer services within the geographical area;
obtaining a geographic location for each of a plurality of business representatives comprised by the business, wherein the business representatives are situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area;
obtaining information about the funds transfer services offered by each of the plurality of business representatives;
obtaining a geographic location for each of a plurality of competitor representatives comprised by one or more competitors to the business, wherein the competitor representatives are situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area;
obtaining information about the funds transfer services offered by each of the plurality of competitor representatives;
quantifying a level of competition between the business and the competitors in terms of a distance measure between the business and competitor representatives calculated from the geographic locations for the plurality of business and competitor representatives;
filtering the quantified level of competition based on levels of service to account for the different funds transfer services offered by the business and competitor representatives at each of the geographic locations within the geographical area;
obtaining rules for the geographical area, wherein the rules affect a business'"'"' ability to provide funds transfer services within the geographical area, and wherein the rules comprise a business license associated with the geographical area;
obtaining demographic data about the geographical area;
calculating from the demographic data a potential customer base for the funds transfer services within the geographical area;
filtering the potential customer base based on funds transfer services offered within the geographical area; and
determining a market potential for the business within the geographical area based at least on the quantified level of competition, the potential customer base, the levels of service, and the rules.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems are provided for characterizing market distribution for a business having multiple business representatives. The business is considered to be in competition with one or more competitors, each of which also has multiple representatives. Locations are determined both for the business representatives and for the competitor representatives, and these locations are used to populate one or more databases. A locator identification is assigned to each distinct location and used as a pointer within the databases. The locator identification may be unique to specific street addresses, permitting improved analysis of the market information, particularly analysis derived from the geographical distributions of the business representatives and of the competitor representatives.
16 Citations
15 Claims
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1. A system for characterizing market distribution for a business, the system comprising:
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a storage device having a set of instructions stored thereon; and a processor communicatively coupled with the memory device, wherein the set of instructions cause the processor to perform the method comprising; defining a geographical area to evaluate a market distribution of businesses offering funds transfer services within the geographical area; obtaining a geographic location for each of a plurality of business representatives comprised by the business, wherein the business representatives are situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area; obtaining information about the funds transfer services offered by each of the plurality of business representatives; obtaining a geographic location for each of a plurality of competitor representatives comprised by one or more competitors to the business, wherein the competitor representatives are situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area; obtaining information about the funds transfer services offered by each of the plurality of competitor representatives; quantifying a level of competition between the business and the competitors in terms of a distance measure between the business and competitor representatives calculated from the geographic locations for the plurality of business and competitor representatives; filtering the quantified level of competition based on levels of service to account for the different funds transfer services offered by the business and competitor representatives at each of the geographic locations within the geographical area; obtaining rules for the geographical area, wherein the rules affect a business'"'"' ability to provide funds transfer services within the geographical area, and wherein the rules comprise a business license associated with the geographical area; obtaining demographic data about the geographical area; calculating from the demographic data a potential customer base for the funds transfer services within the geographical area; filtering the potential customer base based on funds transfer services offered within the geographical area; and determining a market potential for the business within the geographical area based at least on the quantified level of competition, the potential customer base, the levels of service, and the rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory computer-readable medium having sets of instructions stored thereon which, when executed by a computer, cause the computer to:
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define a geographical area to evaluate a market distribution of businesses offering funds transfer services within; obtain a geographic location for each of a plurality of business representatives comprised by the business and situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area; obtain information about the funds transfer services offered by each of the plurality of business representatives; obtain a geographic location for each of a plurality of competitor representatives comprised by one or more competitors to the business and situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area; obtain information about the funds transfer services offered by each of the plurality of competitor representatives; quantify a level of competition between the business and the competitors in terms of a distance measure between the business and competitor representatives calculated from the geographic locations for the plurality of business and competitor representatives; filter the quantified level of competition based on the funds transfer services offered by the business and competitor representatives at each of the geographic locations within the geographical area; obtain rules for the geographical area, wherein the rules affect a business'"'"' ability to provide funds transfer services within the geographical area, and wherein the rules comprise a business license associated with the geographical area; obtain demographic data about the geographical area; calculate from the demographic data a potential customer base within the geographical area for the business; filter the potential customer base based on funds transfer services offered within the geographical area; and determine a market potential for the business within the geographical area based at least on the quantified level of competition, the potential customer base, the funds transfer services offered, and the rules.
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15. A system for characterizing market distribution for a business, the system comprising:
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a computer processor; and a storage memory coupled with the computer processor, the storage memory including sets of instructions stored thereon which, when executed by the computer processor, cause the computer processor to implement the steps including; defining a geographical area to evaluate a market distribution of businesses offering funds transfer services within; maintaining records on a storage device defining locations for each of a plurality of business representatives comprised by the business and situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area, and further defining the funds transfer services offered by each of the plurality of business representatives; maintaining records on the storage device defining locations for each of a plurality of competitor representatives comprised by one or more competitors to the business and situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area, and further defining the funds transfer services offered by each of the plurality of competitor representatives; quantifying a level of competition between the business and the competitors in terms of a distance measure between the business and competitor representatives calculated from the records maintained on the storage device; filtering the quantified level of competition based on the funds transfer services offered by the business and competitor representatives within the geographical area; obtaining rules for the geographical area, wherein the rules affect a business'"'"' ability to provide funds transfer services within the geographical area, and wherein the rules comprise a business license associated with the geographical area; obtaining demographic data about the geographical area; calculating from the demographic data a potential customer base within the geographical area for the business; filtering the potential customer base based on the funds transfer services offered within the geographical area; and determining a market potential for the business within the geographical area based at least on the quantified level of competition, the potential customer base, the funds transfer services offered, and the rules.
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Specification