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Methods and systems for developing market intelligence

  • US 7,921,118 B2
  • Filed: 09/25/2006
  • Issued: 04/05/2011
  • Est. Priority Date: 12/19/2001
  • Status: Expired due to Term
First Claim
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1. A system for characterizing market distribution for a business, the system comprising:

  • a storage device having a set of instructions stored thereon; and

    a processor communicatively coupled with the memory device, wherein the set of instructions cause the processor to perform the method comprising;

    defining a geographical area to evaluate a market distribution of businesses offering funds transfer services within the geographical area;

    obtaining a geographic location for each of a plurality of business representatives comprised by the business, wherein the business representatives are situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area;

    obtaining information about the funds transfer services offered by each of the plurality of business representatives;

    obtaining a geographic location for each of a plurality of competitor representatives comprised by one or more competitors to the business, wherein the competitor representatives are situated at different geographical locations within the geographical area to provide funds transfer services to individuals within the geographical area;

    obtaining information about the funds transfer services offered by each of the plurality of competitor representatives;

    quantifying a level of competition between the business and the competitors in terms of a distance measure between the business and competitor representatives calculated from the geographic locations for the plurality of business and competitor representatives;

    filtering the quantified level of competition based on levels of service to account for the different funds transfer services offered by the business and competitor representatives at each of the geographic locations within the geographical area;

    obtaining rules for the geographical area, wherein the rules affect a business'"'"' ability to provide funds transfer services within the geographical area, and wherein the rules comprise a business license associated with the geographical area;

    obtaining demographic data about the geographical area;

    calculating from the demographic data a potential customer base for the funds transfer services within the geographical area;

    filtering the potential customer base based on funds transfer services offered within the geographical area; and

    determining a market potential for the business within the geographical area based at least on the quantified level of competition, the potential customer base, the levels of service, and the rules.

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