System and method for enforcing advertising policies using digital rights management

• US 7,925,739 B2
• Filed: 12/30/2005
• Issued: 04/12/2011
• Est. Priority Date: 12/30/2005
• Status: Active Grant

• Current Assignee: Synamedia Limited
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Stevenson, Brian, Kocho, Keith, Davis, Erik
• Primary Examiner(s): BAROT, BHARAT
• Application Number:
  US11/320,795
• Publication Number:
  US 20070156838A1
• Time in Patent Office: 1,929 Days
• Field of Search: 709201-203, 709217-219, 709223-224, 705/14.1, 705/14.22, 705/14.4, 705/14.41
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for policy-based advertising. According to an embodiment, an advertisement server receives a request for advertising content from a user computer over a network, the advertising content associated with an advertising policy specifying one or more usage conditions to be met by a user of the user computer in connection with the advertising content in order for the user to qualify for a promotional consideration, provides to the user computer over the network, in response to the request for the advertising content, the advertising content and one or more constraints to be enforced by a content player on the user computer in accordance with the advertising policy, receives from the user computer metering data reflecting usage of the advertising content on the user computer, and determines whether the one or more advertising policy usage conditions have been met based on the received metering data.

Claims

1. A system for policy-based advertising, comprising:

a server, communicatively linked to a user computer over a network, including a digital rights management system; and

a database communicatively linked to the server, the database storing advertising content and commercial content, the advertising content and the commercial content being managed by the digital rights management system,

the server;

providing the advertising content to the user computer over the network,

providing to the user computer over the network one or more usage conditions for the advertising content to be enforced by the digital rights management system, the one or more usage conditions including a predetermined time period for displaying the advertising content on the user computer,

receiving from the user computer metering data reflecting a time period that the advertising content was displayed on the user computer, and

determining, by the digital rights management system, whether one or more of the advertising policy usage conditions for the advertising content have been met based on the received metering data, and

delivering, to the user computer, a license for the commercial content when the one or more usage conditions for the advertising content are determined to have been met.

2. The system of claim 1, wherein the server provides the one or more usage conditions to the user computer in a software license.

3. The system of claim 1, wherein if the one or more usage conditions are determined to have been met, the server provides a promotional consideration to the user computer over the network.

4. The system of claim 1, wherein the advertising content is pushed to the user computer from the server based on stored content preference information associated with the user.

5. A method for policy-based advertising, comprising:

receiving, by a server having a digital rights management system, a request for advertising content from a user computer over a network, the advertising content associated with an advertising policy enforced by the digital rights management system specifying one or more usage conditions to be met by a user of the user computer in connection with the advertising content in order for the user to qualify for a promotional consideration, the one or more usage conditions including a predetermined time period for displaying the advertising content on the user computer;

providing to the user computer over the network, in response to the request for the advertising content,

the advertising content in an encrypted form,

a key for unlocking the encrypted advertising content by a content player on the user computer, and

one or more usage conditions to be enforced by the digital rights management system in accordance with the advertising policy; and

receiving, by the server from the user computer, metering data reflecting a time period that the advertising content was displayed on the user computer;

determining, by the digital rights management system, whether the one or more advertising policy usage conditions have been met based on the received metering data, and

providing, by the server to the user computer, the promotional consideration when the one or more advertising policy usage conditions have determined to be been met.

6. The method of claim 5, wherein the advertising content includes video content.

7. The method of claim 6, wherein the one or more usage conditions includes a requirement that the user watch the video content for a predetermined number of times.

8. The method of claim 5, wherein the promotional consideration includes a coupon redeemable by an advertiser.

9. The method of claim 5, wherein the promotional consideration includes a license to access entertainment content managed by the digital rights management system.

10. The method of claim 5, wherein the promotional consideration includes a license to access entertainment content managed by the digital rights management system at a reduced rate.

11. The method of claim 5, wherein the advertising content is delivered to the user computer via real-time streaming.

12. The method of claim 5, wherein the advertising content is downloaded to the user computer for subsequent display to the user.

13. The method of claim 5, wherein the advertising content in placed in the encrypted form by a third party digital rights management solution.

14. The method of claim 6, wherein the one or more constraints include disabling a feature of the content player that enables playback of video content to be skipped or fast forwarded.

15. The method of claim 5, wherein the key and the one or more usage conditions are provided together in a software license.

16. The method of claim 5, wherein prior to receiving the request for advertising content from the user computer, the advertising content and the associated advertising policy are provided to the user computer via an electronic marketplace on the Internet.

17. A system for policy-based advertising, comprising:

a server, including a digital rights management system, receiving a request for advertising content from a user computer over a network, the advertising content associated with an advertising policy, managed by the digital rights management system, specifying one or more usage conditions to be met by a user of the user computer in connection with the advertising content in order for the user to qualify for a promotional consideration, the one or more usage conditions including a predetermined time period for displaying the advertising content on the user computer;

said server;

providing to the user computer over the network, in response to the request for the advertising content, the advertising content and the one or more usage conditions to be enforced by a content player on the user computer in accordance with the advertising policy;

receiving from the user computer metering data reflecting a time period that the advertising content was displayed on the user computer;

determining, by the digital rights management system whether the one or more advertising policy usage conditions have been met based on the received metering data; and

providing, if the one or more usage conditions have been determined to be met, the promotional consideration.