Method and system for sharing anonymous user information

• US 7,930,252 B2
• Filed: 10/24/2001
• Issued: 04/19/2011
• Est. Priority Date: 10/24/2000
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Cronin, Garrett J., Bender, Brad H., Lloyd, John A.
• Primary Examiner(s): Worjloh; Jalatee
• Application Number:
  US09/983,493
• Publication Number:
  US 20020099824A1
• Time in Patent Office: 3,464 Days
• Field of Search: 705 50- 79, 809/219, 707/104.1, 709/228
• US Class Current: 705/74
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 20/383 Anonymous user system

Abstract

A method and system for sharing online user information in an anonymous manner. The system associates an identifier with anonymized information of the user, and sends the anonymized user information to a receiving party.

In one embodiment, the system receives a temporary id with personally identifiable information from a Web site, uses the personally identifiable information as a key to obtain the anonymized information from a data source, and sends the temporary id with the anonymized information to the receiving party. The receiving party uses the temporary id, previously received by the Web site, as a key to obtain the anonymized information of the user.

In another embodiment, the system receives a temporary id from a Web site with a cookie from the user, uses the cookie as a key to obtain the anonymized information from a data source, and sends the temporary id with the anonymized information to the receiving party. The receiving party uses the temporary id, previously received by the Web site, as a key to obtain the anonymized information of the user.

Claims

1. A computer-implemented method for sharing anonymized user information, comprising:

generating, with a computer system, anonymized user information by;

(a) accessing personally identifiable information about a user,

(b) using the personally identifiable information about the user to identify generalized, non-personally identifiable demographic information that defines a set of generalized information that includes demographic information consistent with the personally identifiable information about the user, and

(c) assigning the generalized, non-personally identifiable demographic information as anonymized user information corresponding to the user;

associating, via the computer system, an identifier with the anonymized user information; and

sending, via the computer system, the anonymized user information to a receiving party.

2. The method of claim 1, wherein the identifier includes at least one of a user identifier and a Web browser identifier.

3. The method of claim 1, wherein the identifier includes personally identifiable information, including at least one of a name, an address, a telephone number, a social security number, and an email address.

4. The method of claim 1, wherein the identifier includes a cookie.

5. The method of claim 1, further including:

receiving a temporary id;

using the personally identifiable information as a key to obtain the anonymized user information from a data source;

sending the temporary id with the anonymized user information to the receiving party.

6. The method of claim 5, wherein the receiving party uses the temporary id as a key to obtain the anonymized user information.

7. The method of claim 5, wherein the temporary id and the personally identifiable information about the user is deleted at a predetermined period of time after sending the temporary id with the anonymized user information to the receiving party.

8. The method of claim 1, wherein the identifier includes a cookie, and further including:

receiving a temporary id and the cookie associated a Web browser of the user;

using a cookie as a key to obtain the anonymized user information from a data source;

sending the temporary id with the anonymized user information to the receiving party.

9. The method of claim 8, wherein the receiving party uses the temporary id as a key to obtain the anonymized user information.

10. The method of claim 8, wherein the temporary id and the cookie associated with the Web browser is deleted at a predetermined period of time after sending the temporary id with the anonymized user information to the receiving party.

11. The method of claim 1, further comprising determining whether the user has indicated an election to opt-out of sharing the anonymized user information, and wherein both associating via the computer system the identifier with the anonymized user information of the user and sending via the computer system the anonymized user information to the receiving party are performed only when a determination is made that the user has not indicated an election to opt-out of the sharing the anonymized user information.

12. The method of claim 1, further comprising determining that the user has opted-in to sharing the anonymized user information before at least one of associating via the computer system an identifier with the anonymized user information and sending via the computer system the anonymized user information to a receiving party.

13. An apparatus for sharing anonymized user information, comprising:

a processor; and

a memory storing instructions adapted to be executed by the processor to;

generate anonymized user information by;

(a) accessing personally identifiable information about a user,

(b) using the personally identifiable information about the user to identify generalized, non-personally identifiable demographic information that defines a set of generalized information that includes demographic information consistent with the personally identifiable information about the user, and

(c) assigning the generalized, non-personally identifiable demographic information as anonymized user information corresponding to the user; and

associate an identifier with the anonymized user information and send the anonymized user information to a receiving party, the memory coupled to the processor.

14. The apparatus of claim 13, wherein the identifier includes at least one of a user identifier and a Web browser identifier.

15. The apparatus of claim 13, wherein the identifier includes personally identifiable information, including at least one of a name, an address, a telephone number, a social security number, and an email address.

16. The apparatus of claim 13, wherein the identifier includes a cookie.

17. The apparatus of claim 13, wherein the instructions are further adapted to be executed to receive a temporary id, to use the personally identifiable information as a key to obtain the anonymized user information from a data source, and to send the temporary id with the anonymized user information to the receiving party.

18. The apparatus of claim 17, wherein the receiving party uses the temporary id as a key to obtain the anonymized user information.

19. The apparatus of claim 17, wherein the temporary id and the personally identifiable information about the user is deleted at a predetermined period of time after sending the temporary id with the anonymized user information to the receiving party.

20. The apparatus of claim 13, wherein the identifier includes a cookie, and wherein the instructions are further adapted to be executed to receive a temporary id and the cookie associated with a Web browser of the user, to use the cookie as a key to obtain the anonymized user information from a data source, and to send the temporary id with the anonymized user information to the receiving party.

21. The apparatus of claim 20, wherein the receiving party uses the temporary id as a key to obtain the anonymized user information.

22. The apparatus of claim 20, wherein the temporary id and the cookie associated with the Web browser is deleted at a predetermined period of time after sending the temporary id with the anonymized user information to the receiving party.

23. A system for sharing anonymized user information, comprising:

means for generating anonymized user information by;

(a) accessing personally identifiable information about a user,

(b) using the personally identifiable information about the user to identify generalized, non-personally identifiable demographic information that defines a set of generalized information that includes demographic information consistent with the personally identifiable information about the user, and

(c) assigning the generalized, non-personally identifiable demographic information as anonymized user information corresponding to the user;

means for associating an identifier with the anonymized user information; and

means for sending the anonymized user information to a receiving party.