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Techniques for delivering personalized content with a real-time routing network

  • US 7,930,362 B2
  • Filed: 08/15/2005
  • Issued: 04/19/2011
  • Est. Priority Date: 12/18/2000
  • Status: Active Grant
First Claim
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1. A system for dynamically updating objects with customized information for client devices, the system comprising:

  • a network node configured to;

    receive a first message from an input source identifying a first identifier and a second identifier, the first message containing customized information for updating a property of an object associated with the second identifier, the object registered to at least one of the client devices based on loading of a webpage by the at least one of the client devices;

    identify the client device specific to the first identifier; and

    route a second message through a network to the client device specific to the first identifier, the second message identifying the first identifier and second identifier, and the second message containing customized information for updating a property of the object associated with the second identifier.

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