Techniques for delivering personalized content with a real-time routing network

• US 7,930,362 B2
• Filed: 08/15/2005
• Issued: 04/19/2011
• Est. Priority Date: 12/18/2000
• Status: Active Grant

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: Shaw Parsing LLC (Intellectual Ventures LLC)
• Inventors: Rumelhart, Karl E.
• Primary Examiner(s): Vaughn, Jr.; William C
• Assistant Examiner(s): Gupta; Muktesh G
• Application Number:
  US11/205,233
• Publication Number:
  US 20060041681A1
• Time in Patent Office: 2,073 Days
• Field of Search: 709/238, 709217-219, 709201-203, 709227-229, 370/392, 707/1, 707/10, 705/26, 715/513
• US Class Current: 709/217
• CPC Class Codes: H04L 45/30 Routing of multiclass traffic
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/1008 based on parameters of servers, e.g. available memory or workload monitoring of computer activity G06F11/30
• CPC Class Codes: H04L 67/1014 based on the content of a request
• CPC Class Codes: H04L 67/1029 using data related to the state of servers by a load balancer
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

Techniques for dynamically updating a live object with personalized content for clients are provided. The techniques include receiving a first message from a source including a first identifier and a second identifier. The first identifier may be unique to a client. The second identifier may be generic across many clients. The first message includes information for updating a property of a live object associated with the second identifier. A client specific to the first identifier may be identified. A second message may then be routed through a network to the client. The second message may include the first identifier and the second identifier and also may contain information for updating a property of the live object associated with the second identifier. The client may receive the second message and may be capable of causing an update of the property of the live object associated with the second identifier.

Claims

1. A system for dynamically updating objects with customized information for client devices, the system comprising:

a network node configured to;

receive a first message from an input source identifying a first identifier and a second identifier, the first message containing customized information for updating a property of an object associated with the second identifier, the object registered to at least one of the client devices based on loading of a webpage by the at least one of the client devices;

identify the client device specific to the first identifier; and

route a second message through a network to the client device specific to the first identifier, the second message identifying the first identifier and second identifier, and the second message containing customized information for updating a property of the object associated with the second identifier.

2. The system of claim 1, wherein the client device is configured to cause an update to the property of the object associated with the second identifier using the customized information.

3. The system of claim 1, wherein the second identifier is generic to a plurality of client devices.

4. The system of claim 1, wherein the node is further configured to:

receive a third message from the input source identifying a third identifier and a fourth identifier, the third message containing customized information for updating a second property of a second object associated with the fourth identifier;

identify a second client device specific to the third identifier; and

route a fourth message through the network to the second client device specific to the third identifier, the fourth message identifying the third identifier and second fourth identifier, and the fourth message containing customized information for updating the second property of the second object associated with the fourth identifier.

5. The system of claim 1, wherein:

the node is configured to send the customized information to one or more additional client devices using the second identifier, and

the node is configured to use customized identifiers unique to each additional client device to route the customized information.

6. The system of claim 1, wherein:

the first message includes additional information for updating one or more properties of one or more objects associated with one or more additional identifiers, and

the second message identifies the one or more additional identifiers, the second message including the additional information for updating one or more properties of one or more objects associated with one or more additional identifiers.

7. The system of claim 6, wherein the one or more additional identifiers are associated with customized content specific to the client device or content generic to a plurality of client devices.

8. The system of claim 1, wherein the object is included in a data representation at the client device.

9. The system of claim 8, wherein the data representation comprises a web page or an application program.

10. The system of claim 1, wherein the first and second messages are substantially similar.

11. A method for dynamically updating objects with customized information for client devices, the method comprising:

receiving, through a computer routing network, a first message from an input source containing a first identifier and a second identifier, the first message containing customized information for updating a property of an object that is associated with the second identifier and that is registered to at least one of the client devices based on loading of a webpage by the at least one of the client devices;

identifying a client device specific to the first identifier; and

routing, using the network, a second message to the client device specific to the first identifier, the second message identifying the first identifier and the second identifier, the second message containing customized information for updating a property of the object associated with the second identifier.

12. The method of claim 11, further comprising causing an update to the property of the object associated with the second identifier using the customized information.

13. The method of claim 11, wherein receiving the first message includes receiving the second identifier, and wherein the second identifier is generic to a plurality of client devices.

14. The method of claim 11, further comprising:

receiving a third message from the input source containing a third identifier and a fourth identifier, the third message containing customized information for updating a second property of a second object associated with the fourth identifier;

identifying a second client device specific to the third identifier; and

routing a fourth message through the network to the second client device specific to the third identifier, the fourth message containing the third identifier and fourth identifier, the fourth message containing customized information for updating the second property of the second object associated with the fourth identifier.

15. The method of claim 11, further comprising sending customized information to one or more additional client devices using the second identifier, and further comprising using at least one customized identifier unique to the one or more additional client devices to route the customized information.

16. The method of claim 11, wherein receiving the first message includes receiving additional information for updating one or more properties of one or more objects associated with one or more additional identifiers, and wherein routing the second message includes using the one or more additional identifiers in the second message, the second message including the additional information for updating one or more properties of one or more objects associated with one or more additional identifiers.

17. The method of claim 16, wherein routing the second message associates one or more additional identifiers with customized content specific to the client device or content generic to a plurality of client devices.

18. The method of claim 11, further comprising causing the object to be included in a data representation at the client device.

19. The method of claim 18, wherein causing the object to be included in a data representation includes causing the object to be represented in a web page or an application program.

20. The method of claim 11, wherein routing the second message includes routing a message that is substantially similar to the first message.

30. The system of claim 17, wherein the node is configured to generate batch update messages that assign the generic IDs to stocks or bonds for a user, and wherein the node is configured to receive update messages when a trade closes for a user.

21. A method for using a computer routing network to dynamically update objects with customized content for client devices, the method comprising:

receiving, using the computer routing network, a first registration request for a first customized identifier and a generic identifier from a first client device based on loading of a webpage by the first client device;

receiving, using the network, a second registration request for a second customized identifier and the generic identifier from a second client device based on loading of a second webpage by the second client device;

determining first customized information for the first client device;

associating the first customized information with the generic identifier;

determining second customized information for the second client device;

associating the second customized information with the generic identifier;

generating a first message including the first customized identifier and the generic identifier, the first message including the first customized information associated with the generic identifier;

generating a second message including the second customized identifier and the generic identifier, the second message including the second customized information associated with the generic identifier;

sending, using the network, the first message to the first client device using the first customized identifier, wherein the first client device is capable of causing an update to a property of a first object associated with the generic identifier using the first customized information; and

sending, using the network, the second message to the second client device using the second customized identifier, wherein the second client device is capable of causing an update to a property of a second object associated with the generic identifier using the second customized information.

22. The method of claim 21, wherein the first registration request is sent after the first client device has loaded the webpage, and wherein the second registration request is sent after the second client has loaded the second webpage.

23. A client device configured to dynamically update an object with customized content, the client device comprising:

logic configured to receive, at the client device, a message, from a routing network, identifying a first identifier and a second identifier, the message containing customized information for updating a property of an object associated with the second identifier, the first identifier being specific to the client device and the second identifier being generic to the client device and one or more additional client devices, and the object registered to the client device based on loading of a webpage by the client device;

logic configured to identify, at the client device, the customized information for updating a property of the object associated with the second identifier; and

logic configured to cause an update, at the client device, to the property of the object using the customized information.

24. The client device of claim 23, wherein the logic configured to receive the message includes logic configured to receive additional information for updating one or more properties of one or more objects associated with one or more additional identifiers.

25. The client device of claim 23, wherein the client device registers for the object after the client has loaded the webpage.

26. The client device of claim 23, wherein the logic configured to register automatically for an object is further configured to register for an object that is included in a data representation at the client device.

27. The client device of claim 26, wherein the logic configured to register automatically for an object is further configured to register for an object that includes a web page or an application program.

28. A system for dynamically updating objects with customized information for client devices, the system comprising:

a node within a computer routing network, wherein the node is configured to;

receive a registration message from at least one of the client devices after the at least one client device has loaded a webpage;

assign a customized ID to at least one of client devices;

update a registry indicating the objects registered respectively for the client devices;

receive update messages from a content provider identifying the objects and containing data for updating properties of the objects,

access the registry and determine which client devices have registered for each at least one of objects;

generate batch update messages respectively for the client device devices that have registered for an identified object, the batch update messages respectively containing the customized ID associated with the client device, containing a plurality of generic IDs associated with the identified object, and containing a plurality of customized IDs associated with the generic IDs and customized for at least one of the client devices; and

route the update messages to the client devices determined to have registered for the objects.

29. The system of claim 28, wherein the node is configured to assign the customized ID to a group of client devices.

31. The system of claim 28, wherein the node is configured to operate with a number of client devices that send registration messages for objects, and wherein the number of client devices dynamically changes in real-time as the client devices load webpages.

32. A method for using a computer routing network for dynamically updating objects with customized content for client devices, the method comprising:

receiving, using the network, a registration request from at least one of a plurality of client devices, wherein the registration request comprises requests for a customized identifier, a first generic identifier, and a second generic identifier, and wherein the registration request is sent based on loading of a webpage by the client device;

determining first customized information for the client device and associating the first customized information with the first generic identifier;

determining second customized information for the client device and associating the second customized information with the second generic identifier;

generating a message including the customized identifier, the first generic identifier, the first customized information, the second generic identifier, and the second customized information; and

sending, using the network, the first message to the client device using the customized identifier, wherein the first message is configured to cause the client device to update a property of a first object associated with the first generic identifier using the first customized information, and to update a property of a second object associated with the second generic identifier using the second customized information.