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Purchase selection behavior analysis system and method

  • US 7,933,797 B2
  • Filed: 02/27/2006
  • Issued: 04/26/2011
  • Est. Priority Date: 05/15/2001
  • Status: Active Grant
First Claim
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1. A market research method, comprising:

  • at an analysis program executed on a computing device, analyzing path data representing a plurality of observer paths through a display environment, the analysis including, at predetermined time intervals, for each of a plurality of observers traveling through the display environment, and for each of one or more displays positioned in the display environment;

    determining a distance from each observer to the display;

    determining a direction of travel for each observer, the direction of travel defining a simulated line of sight for each observer; and

    determining a degree to which the observer'"'"'s simulated line of sight faces the display; and

    calculating a visibility measure for each display, based on the distance from the observer to the display at each time interval, and the degree to which the observer'"'"'s simulated line of sight faces the display at each time interval;

    wherein the visibility measure is calculated according to the formula;

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