Targeting of advertisements to users of an online service
First Claim
Patent Images
1. A method comprising:
- maintaining on a server a master activity identifier list comprising at least one match object having a targeted activity identifier and an ad object for each of a plurality of advertisements;
receiving at the server a request from a local device to initiate an online session, wherein the request includes a targeted activity list comprised of one or more activity identifiers and one or more ad objects associated with each activity identifier;
determining at the server that at least one of the activity identifiers in the targeted activity list is an invalid activity identifier;
the server notifying the local device of the invalid activity identifiers in the targeted activity list thereby causing the local device to take at least one action.
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Abstract
There is disclosed a server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably maintains a targeted activity list of activity identifiers and associated advertisements. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device plays one or more advertisements.
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Citations
18 Claims
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1. A method comprising:
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maintaining on a server a master activity identifier list comprising at least one match object having a targeted activity identifier and an ad object for each of a plurality of advertisements; receiving at the server a request from a local device to initiate an online session, wherein the request includes a targeted activity list comprised of one or more activity identifiers and one or more ad objects associated with each activity identifier; determining at the server that at least one of the activity identifiers in the targeted activity list is an invalid activity identifier; the server notifying the local device of the invalid activity identifiers in the targeted activity list thereby causing the local device to take at least one action. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A server having software which when executed causes the server to perform operations comprising:
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maintaining a master activity identifier list comprising at least one match object comprising a targeted activity identifier and an object for each of a plurality of advertisements; receiving a request from a local device to initiate an online session, wherein the request includes a targeted activity list comprised of one or more activity identifiers and one or more ad objects associated with each activity identifier; determining that at least one of the activity identifiers in the targeted activity list is an invalid activity identifier; notifying the local device of the invalid activity identifiers in the targeted activity list thereby causing the local device to take at least one action. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification