Advertising content tracking for an entertainment device

• US 7,937,724 B2
• Filed: 10/27/2005
• Issued: 05/03/2011
• Est. Priority Date: 10/27/2005
• Status: Active Grant

• Current Assignee: AMI Entertainment Network, LLC
• Original Assignee: Ecast Incorporated
• Inventors: Spielman, Howard L., Scott, Chris D., Clark, Darren L., Schmidt, David S.
• Primary Examiner(s): Hirl; Joseph P
• Assistant Examiner(s): TAYLOR, JOSHUA D
• Application Number:
  US11/261,292
• Publication Number:
  US 20070101365A1
• Time in Patent Office: 2,014 Days
• Field of Search: 725 32- 36, 725/9, 725/16, 725/20, 725/100, 725/139, 725/151, 705/14
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like
• CPC Class Codes: G07F 9/002 Vending machines being part of a centrally controlled network of vending machines

Abstract

Systems and methods of processing data from a plurality of entertainment devices are provided. The method may include: receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; and associating the user interaction information with venue information regarding a venue in which the entertainment device is located. The system may include: an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content; a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located.

Claims

1. A method of processing data from a plurality of entertainment devices, comprising:

receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content;

associating the user interaction information with venue information regarding a venue in which the entertainment device is located, wherein the information regarding user interaction with the advertisement displayed on the entertainment device is correlated with one or more characteristics of the venue in which the entertainment device is located; and

displaying a targeted advertisement on the entertainment device, wherein the targeted advertisement is selected based at least in part on the information regarding user interaction with the advertisement displayed on the entertainment device that is correlated with one or more characteristics of the venue in which the entertainment device is located, wherein the targeted advertisement is selected further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

2. The method of 1, wherein:

wherein said venue information comprises a geographic location of the venue.

3. The method of 1, wherein:

wherein said venue information comprises a type of venue.

4. The method of 1, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

5. The method of 1, wherein:

wherein said user interaction information comprises a number or frequency of user interaction with the advertisement.

6. The method of 1, wherein:

wherein said user interaction information comprises user-entered information.

7. The method of 6, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

8. The method of 6, wherein:

wherein said user-entered information comprises personal information regarding the user.

9. The method of 1, wherein:

said entertainment device is configured to perform entertainment content in exchange for payment.

10. The method of 1, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

11. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content;

a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and

a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located, wherein the information regarding user interaction with the advertisement displayed on the entertainment device is correlated with one or more characteristics of the venue in which the entertainment device is located, wherein the information regarding user interaction with the advertisement displayed on the entertainment device that is correlated with one or more characteristics of the venue in which the entertainment device is located is used at least in part for selecting a targeted advertisement for the entertainment device, wherein the selecting a targeted advertisement is further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

12. The system of 11, wherein:

wherein said venue information comprises a geographic location of the venue.

13. The system of 11, wherein:

wherein said venue information comprises a type of venue.

14. The system of 11, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

15. The system of 11, wherein:

wherein said user interaction information comprises a number or frequency of user interaction with the advertisement.

16. The system of 11, wherein:

wherein said user interaction information comprises user-entered information.

17. The system of 16, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

18. The system of 16, wherein:

wherein said user-entered information comprises personal information regarding the user.

19. The system of 11, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment.

20. The system of 11, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.

21. A method of processing data from a plurality of entertainment devices, comprising:

receiving advertisement performance information regarding user interaction with advertising content on each of the plurality of entertainment devices, each entertainment device being configured to perform entertainment content upon request from users; and

associating the advertisement performance information with venue information regarding a venue in which the entertainment device is located, wherein the advertisement performance information regarding user interaction with the advertising content is correlated with one or more characteristics of the venue in which the entertainment device is located, wherein the advertisement performance information regarding user interaction with the advertising content that is correlated with one or more characteristics of the venue in which the entertainment device is located is used at least in part for selecting a targeted advertisement for the entertainment device, wherein the selecting a targeted advertisement is further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

22. The method of 21, wherein:

wherein said venue information comprises a geographic location of the venue.

23. The method of 21, wherein:

wherein said venue information comprises a type of venue.

24. The method of 21, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

25. The method of 21, wherein:

wherein said advertisement performance information comprises a number or frequency of performances of the advertising content.

26. The method of 21, wherein:

each entertainment device is configured to perform entertainment content in exchange for payment.

27. The method of 21, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

28. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content upon request from users;

a storage system storing advertisement performance information received from the plurality of entertainment devices, the advertisement performance information including user interaction with advertising content on each of the plurality of entertainment devices; and

a processor configured to associate the advertisement performance information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located, wherein the advertisement performance information regarding user interaction with the advertising content is correlated with one or more characteristics of the venue in which the entertainment device is located, wherein the advertisement performance information regarding user interaction with the advertising content that is correlated with one or more characteristics of the venue in which the entertainment device is located is used at least in part for selecting a targeted advertisement for the entertainment device, wherein the selecting a targeted advertisement is further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

29. The system of 28, wherein:

wherein said venue information comprises a geographic location of the venue.

30. The system of 28, wherein:

wherein said venue information comprises a type of venue.

31. The system of 28, wherein:

wherein said venue information comprises a demographic profile of expected venue patrons.

32. The system of 28, wherein:

wherein said advertisement performance information comprises a number or frequency of advertisement performances.

33. The system of 28, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment.

34. The system of 28, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.

35. A method of processing data from a plurality of entertainment devices, comprising:

receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content;

associating the user interaction information with venue information regarding a performance history of the entertainment device, wherein the information regarding user interaction with the advertisement displayed on the entertainment device is correlated with the performance history of the entertainment device; and

displaying a targeted advertisement on the entertainment device, wherein the targeted advertisement is selected based at least in part on the information regarding user interaction with the advertisement displayed on the entertainment device that is correlated with the performance history of the entertainment device, wherein the targeted advertisement is selected further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

36. The method of 35, wherein:

wherein said user interaction information comprises a number or frequency of user interactions with the advertisement.

37. The method of 35, wherein:

wherein said user interaction information comprises user-entered information.

38. The method of 37, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

39. The method of 37, wherein:

wherein said user-entered information comprises personal information regarding the user.

40. The method of 35, wherein:

said entertainment device is configured to perform entertainment content in exchange for payment.

41. The method of 35, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

42. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content;

a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and

a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a performance history of the one of the plurality of entertainment devices, wherein the information regarding user interaction with the advertisement displayed on the entertainment device is correlated with the performance history of the entertainment device, wherein the information regarding user interaction with the advertisement displayed on the entertainment device that is correlated with the performance history of the entertainment device is used at least in part for selecting a targeted advertisement for the entertainment device, wherein the selecting a targeted advertisement is further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

43. The system of 42, wherein:

wherein said venue information comprises a geographic location of the venue.

44. The system of 42, wherein:

wherein said venue information comprises a type of venue.

45. The system of 42, wherein:

wherein said user interaction information comprises a number or frequency of user interaction with the advertisement.

46. The system of 42, wherein:

wherein said user interaction information comprises user-entered information.

47. The system of 46, wherein:

wherein said user-entered information comprises user selections in response to one or more queries.

48. The system of 46, wherein:

wherein said user-entered information comprises personal information regarding the user.

49. The system of 42, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment from users.

50. The system of 42, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.

51. A method of processing data from a plurality of entertainment devices, comprising:

receiving advertisement performance information regarding user interaction with advertising content on each of the plurality of entertainment devices, each entertainment device being configured to perform entertainment content upon request from users; and

associating the advertisement performance information with venue information regarding a performance history of the entertainment device, wherein the information regarding user interaction with the advertisement displayed on the entertainment device is correlated with the performance history of the entertainment device, wherein the information regarding user interaction with the advertisement displayed on the entertainment device that is correlated with the performance history of the entertainment device is used at least in part for selecting a targeted advertisement for the entertainment device, wherein the selecting a targeted advertisement is further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

52. The method of 51, wherein:

wherein said advertisement performance information comprises a number or frequency of performances of the advertising content.

53. The method of 51, wherein:

each entertainment device is configured to perform entertainment content in exchange for payment.

54. The method of 51, further comprising:

associating the user interaction information with time information regarding a time during which each user interaction occurred.

55. A system for processing data from a plurality of entertainment devices, comprising:

an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content upon request from users;

a storage system storing advertisement performance information received from the plurality of entertainment devices, the advertisement performance information including user interaction with advertising content on each of the plurality of entertainment devices; and

a processor configured to associate the advertisement performance information for one of the plurality of entertainment devices with venue information regarding a performance history of the entertainment device, wherein the information regarding user interaction with the advertisement displayed on the one of the plurality of entertainment devices is correlated with the performance history of the one of the plurality of entertainment devices, wherein the information regarding user interaction with the advertisement displayed on the one of the plurality of entertainment devices that is correlated with the performance history of the one of the plurality of entertainment devices is used at least in part for selecting a targeted advertisement for the one of the plurality of entertainment devices, wherein the selecting a targeted advertisement for the one of the plurality of entertainment devices is further based at least in part on a network-wide criteria and a device-specific criteria associated with the one of the plurality of entertainment devices, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network,

and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.

56. The system of 55, wherein:

wherein said advertisement performance information comprises a number or frequency of advertisement performances.

57. The system of 55, wherein:

said plurality of entertainment devices are configured to perform entertainment content in exchange for payment from users.

58. The system of 55, wherein:

said processor is further configured to associate the user interaction information with time information regarding a time during which each user interaction occurred.