System and method for directed television and radio advertising
First Claim
1. A method comprising:
- receiving at least one commercial message from a commercial message source, the at least one commercial message including summary information related to an informational content of the corresponding commercial message;
determining that the summary information matches a set of criteria;
storing the at least one commercial message at a customer premises equipment prior to a start time of a broadcast program based on determining that the summary information matches the set of criteria;
receiving a plurality of user inputs during a display of the broadcast program, wherein a first user input corresponds to a start time of a commercial message time slot and a second user input corresponds to an end time of the commercial message time slot;
learning, by the customer premises equipment, a start time and an end time of a plurality of commercial message time slots for one or more future broadcast programs based on the plurality of user inputs; and
automatically displaying the stored at least one commercial message during a future broadcast program in at least one of the plurality of commercial message time slots based on the learned start and end times.
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Accused Products
Abstract
A method and a device that presents a broadcast commercial message selects a commercial message for presentation based on user profile criteria. A programming content signal is received at a customer premises equipment (CPE). A stored commercial message is selected for presentation during presentation of the programming content signal. The selected commercial message contains summary information related to an informational content of the selected commercial message, and is selected based on the summary information contained by the selected commercial message. Each selected commercial message is then presented during the programming content signal by inserting each selected commercial message into the received programming content signal by presenting the selected commercial message in place of the programming content signal. Information relating to each commercial message presented and/or an interaction with a user can be recorded and sent to a central location.
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Citations
34 Claims
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1. A method comprising:
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receiving at least one commercial message from a commercial message source, the at least one commercial message including summary information related to an informational content of the corresponding commercial message; determining that the summary information matches a set of criteria; storing the at least one commercial message at a customer premises equipment prior to a start time of a broadcast program based on determining that the summary information matches the set of criteria; receiving a plurality of user inputs during a display of the broadcast program, wherein a first user input corresponds to a start time of a commercial message time slot and a second user input corresponds to an end time of the commercial message time slot; learning, by the customer premises equipment, a start time and an end time of a plurality of commercial message time slots for one or more future broadcast programs based on the plurality of user inputs; and automatically displaying the stored at least one commercial message during a future broadcast program in at least one of the plurality of commercial message time slots based on the learned start and end times. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. An apparatus comprising:
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at least one processor; and memory operatively coupled to the at least one processor and storing computer readable instructions that, when executed, cause the apparatus to; receive at least one commercial message from a commercial message source, the at least one commercial message including summary information related to an informational content of the corresponding commercial message; determine that the summary information matches a set of criteria; store the at least one commercial message at a customer premises equipment prior to a start time of a broadcast program based on determining that the summary information matches the set of criteria; receive a plurality of user inputs during a display of the broadcast program, wherein a first user input corresponds to a start time of a commercial message time slot and a second user input corresponds to an end time of the commercial message time slot; learn, by the customer premises equipment, a start time and an end time of a plurality of commercial message time slots for one or more future broadcast programs based on the plurality of user inputs; and automatically display the stored at least one commercial message during a future broadcast program in at least one of the plurality of commercial message time slots based on the learned start and end times. - View Dependent Claims (33, 34)
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Specification