Unified automated billing

• US 7,945,474 B1
• Filed: 03/03/2008
• Issued: 05/17/2011
• Est. Priority Date: 10/19/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Koinov, Anton
• Primary Examiner(s): Hammond, III; Thomas M
• Application Number:
  US12/041,456
• Time in Patent Office: 1,170 Days
• Field of Search: 705/14
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Various aspects can be implemented for providing a unified automated billing system for offline media (e.g., radio, television, newspaper, and the like) advertising that spans across different time zones based on the concept of a station local time (e.g., the local time where the broadcast station is located) for the broadcast advertising spots. In general, one aspect can be a method that includes recording a local time for an allocated advertising spot when the ad played during the allocated advertising spot, such that the allocated advertising spot is in a broadcast time zone different from a billing time zone of the advertiser. The method also includes generating a station local time for the allocated advertising spot. The method further includes generating a billing event based on the station local time. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.

Claims

1. A computer-implemented method comprising:

recording, by an off air recorder device that monitors and records audio streams from broadcasters on behalf of an advertising intermediary system to determine whether an ad was actually played by a selected broadcaster in a specified market, a local time when the ad was actually played by the selected broadcaster, the local time being expressed as a time and time zone information associated with the selected broadcaster;

generating, by a billing module associated with the advertising intermediary system, a station local time for the played ad by removing the time zone information from the recorded local time; and

generating, by the billing module associated with the advertising intermediary system, a billing event for an advertiser located in a different time zone from the selected broadcaster, wherein the billing event specifies the station local time in which the ad was actually played by the selected broadcaster, without specifying the time zone information.

2. The method of claim 1, further comprising:

at an inventory management module associated with the advertising intermediary system, obtaining, from the advertiser, the ad as part of an advertising campaign;

receiving campaign criteria for the advertising campaign;

allocating an advertising spot based on the campaign criteria; and

monitoring, by the off air recorder device, the allocated advertising spot.

3. The method of claim 1, wherein generating the billing event includes generating billing information and payment or credit terms.

4. The method of claim 2, wherein the advertising campaign is based on offline media that includes radio advertising, television advertising, or newspaper advertising.

5. The method of claim 2, further comprising obtaining, by the inventory management module associated with the advertising intermediary system, available advertising spots from broadcasters that meet campaign criteria.

6. A computing device comprising a computer program product stored on a non-transitory computer readable medium, the stored computer program product including executable instructions causing the computing device to perform functions comprising:

recording, on behalf of an advertising intermediary system, a local time when an ad was actually played by a selected broadcaster in a specified market, the local time being expressed as a time and time zone information associated with the selected broadcaster;

generating a station local time for the played ad by removing the time zone information from the recorded local time; and

generating a billing event for an advertiser located in a different time zone from the selected broadcaster, wherein the billing event specifies the station local time in which the ad was actually played by the selected broadcaster, without specifying the time zone information.

7. The stored computer program product of claim 6, further including executable instructions causing the computing device to perform functions comprising:

obtaining the ad as part of an advertising campaign;

receiving campaign criteria for the advertising campaign;

allocating an advertising spot based on the campaign criteria; and

monitoring the allocated advertising spot.

8. The stored computer program product of claim 6, wherein generating the billing event includes generating billing information and payment or credit terms.

9. The stored computer program product of claim 7, wherein the advertising campaign is based on offline media that includes radio advertising, television advertising, or newspaper advertising.

10. The stored computer program product of claim 6, further including executable instructions causing the computing device to perform functions comprising:

obtaining available advertising spots from broadcasters that meet campaign criteria.

11. A system comprising:

an off air recorder device configured to perform operations comprising;

monitoring and recording audio streams from broadcasters to determine whether an ad was actually played by a selected broadcaster in a specified market, and

recording a local time when the ad was actually played by the selected broadcaster, the local time being expressed as a time and time zone information associated with the selected broadcaster; and

one or more processors communicatively coupled with the off air recorder device and configured to generate billing information for an advertising campaign associated with the played ad by performing operations comprising;

generating a station local time for the played ad by removing the time zone information from the recorded local time, wherein a time zone associated with the selected broadcaster is different from a billing time zone of an advertiser associated with the advertising campaign; and

generating a billing event that specifies the station local time without specifying the time zone information.

12. The system of 11, wherein the one or more processors are further configured to performed operations comprising:

obtaining from an advertiser campaign criteria for the advertising campaign;

allocating the advertising spot based on the campaign criteria; and

interfacing with a broadcaster that broadcasts the ad.