Methods, systems, and products for classifying subscribers
First Claim
1. A method, comprising:
- storing an event record associated with a command;
merging the event record with data describing media programming to form event timeline data describing the command and the media programming selected by a user over a period of time;
retrieving sales data describing purchases;
comparing the event timeline data to the sales data; and
associating the user with a product or service when the event timeline data indicates that an advertisement was viewed and afterwards the product or service was purchased.
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0 Petitions
Accused Products
Abstract
Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber'"'"'s credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service.
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Citations
21 Claims
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1. A method, comprising:
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storing an event record associated with a command; merging the event record with data describing media programming to form event timeline data describing the command and the media programming selected by a user over a period of time; retrieving sales data describing purchases; comparing the event timeline data to the sales data; and associating the user with a product or service when the event timeline data indicates that an advertisement was viewed and afterwards the product or service was purchased. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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a processor executing code stored in memory that causes the processor to; store an event record that associates a command entered by a subscriber to a time; merge the event record with data describing media programming to form event timeline data describing the command and the media programming selected by the subscriber over a period of time; retrieve sales data describing purchases of the subscriber; compare the event timeline data to the sales data; and associate the subscriber with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. Computer readable memory storing processor executable instructions for performing a method, the method comprising:
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storing an event record that associates a command entered by a subscriber to a time; merging the event record with data describing media programming to form event timeline data describing the command and the media programming selected by the subscriber over a period of time; retrieving sales data describing purchases of the subscriber; comparing the event timeline data to the sales data; and associating the subscriber with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service. - View Dependent Claims (18, 19, 20)
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21. A method, comprising:
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storing an event record associated with a command; merging the event record with data describing media programming to form event timeline data describing the command and the media programming selected by a user over a period of time; retrieving sales data describing purchases; comparing the event timeline data to the sales data; and associating the user with a purchase when the event timeline data indicates that an advertisement was viewed and afterwards the purchase occurred.
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Specification