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Methods, systems, and products for classifying subscribers

  • US 7,945,928 B2
  • Filed: 12/21/2009
  • Issued: 05/17/2011
  • Est. Priority Date: 12/14/2001
  • Status: Expired due to Fees
First Claim
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1. A method, comprising:

  • storing an event record associated with a command;

    merging the event record with data describing media programming to form event timeline data describing the command and the media programming selected by a user over a period of time;

    retrieving sales data describing purchases;

    comparing the event timeline data to the sales data; and

    associating the user with a product or service when the event timeline data indicates that an advertisement was viewed and afterwards the product or service was purchased.

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