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System and method for collection of advertising usage information

  • US 7,949,563 B2
  • Filed: 07/26/2006
  • Issued: 05/24/2011
  • Est. Priority Date: 07/29/2005
  • Status: Expired due to Fees
First Claim
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1. A system comprising:

  • user computers coupled to a network and disposed in various geographic locations within a region, each user computer being associated with at least one advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property via the advertisement;

    remote processing systems, at least one of the remote processing systems comprising a processing device and a data storage device, the remote processing systems coupled to the network and geographically distributed, each user computer being associated with at least one of the remote processing systems that is located more proximate to the user computer than another one of the remote processing systems and that stores account information on the advertisement associated with the user computer, the remote processing systems being geographically disposed apart from each other in varying continental regions;

    an advertisement channel coupled to the network and operative to receive a content request from a particular visitor, to obtain a particular advertisement of a particular web property based on the content request, and to present the particular advertisement to the particular visitor in response to the content request, the particular advertisement belonging to an advertisement group, the advertisement group belonging to an advertisement campaign;

    a tag-based tracking mechanism operative to collect visitor session data if the particular visitor navigates to the particular web property from the particular advertisement, wherein the tag-based tracking mechanism includes at least one HTML tag on the web property and the at least one HTML tag is operative to request an instrumentation script from a script server, the instrumentation script being operative to collect the visitor session data;

    a server operative to receive the visitor session data from the tag-based tracking mechanism, to extract visitor data based on the visitor session data, and further operative to forward the visitor data based on the visitor session data to the one of the remote processing systems associated with the user that is associated with the particular advertisement; and

    a campaign optimizer operative to optimize performance of the particular advertisement and of the advertisement campaign based on the visitor session data, the performance including cost efficiency and effectiveness of the particular advertisement and of the advertisement campaign.

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