Methods, systems, and computer readable media for self-targeted content delivery

• US 7,949,669 B2
• Filed: 12/26/2007
• Issued: 05/24/2011
• Est. Priority Date: 12/26/2007
• Status: Active Grant

• Current Assignee: At&T Delaware Intellectual Property, Inc. (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Tischer, Steven Neil
• Primary Examiner(s): Vital; Pierre M
• Assistant Examiner(s): Vo; Truong V
• Application Number:
  US11/964,101
• Publication Number:
  US 20090171985A1
• Time in Patent Office: 1,245 Days
• Field of Search: None
• US Class Current: 707/758
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

Systems, methods, and computer-readable storage media are provided for self-targeted content delivery are provided. Content objects can be delivered to a user and indications from the user to mark any content object can be received thereby generating standard data structures to be placed into a central data store. At a later time, on various other systems, a content guide may be provided to the user showing the content related to the standard data structures placed in the central store. The user may mark digital content as it is encountered via television, internet, mobile devices, automobile terminals, public terminals, kiosks, or otherwise. Standardized data structures can allow the marking to operate across platforms, operating systems, hardware, and delivery modes. Content guides created from data structures associated with marked content can allow the marked content to be recalled and accessed from any of various other systems at a later time.

Claims

1. A computer-implemented method for self-targeted content delivery, comprising:

receiving a first indication from a first user to mark a first content object and a second indication from the first user to mark a second content object;

in response to the first content object and the second content being marked;

determining that the first content object is a first media type and that the second content object is a second media type, wherein the first media type and the second media type are different,

in response to determining that the first content object is a first media type, creating a first standard data structure populated with first information related to the first content object, the first information comprising a media type of the content object, a location of the content object, and an informational classification of the content object, and

in response to determining that the second content object is a second media type, creating a second standard data structure populated with second information related to the second content object;

placing the first standard data structure into a first data store and the second standard data structure into a second data store;

providing a content guide to the first user comprising a first item associated with the first information related to the first content object and a second item associated with the second information related to the second content object;

receiving a selection of the first item; and

in response to receiving the selection, providing the first information related to the first content object.

2. The method of claim 1, wherein placing the first standard data structure into the first data store and the second standard data structure into a second data store comprises:

placing the first standard data structure into a first local data store and the second standard data structure into a second local data store; and

aggregating the first standard data structure from the first local data store with the second standard data structure from the second local data store into a central data store.

3. The method of claim 1, further comprising analyzing the first standard data structure to form a derived data structure comprising third information about a third content object related to the first content object.

4. The method of claim 1, further comprising analyzing a user selection of the first item from the content guide to form a derived data structure comprising third information about a third content object related to the first content object.

5. The method of claim 1, wherein providing the content guide to the first user comprises formatting the content guide according to a parameter of a touch point being operated by the first user.

6. The method of claim 1, wherein the first content object is a physical object in the environment.

7. The method of claim 1, wherein placing the first standard data structure into the first data store comprises:

placing the first standard data structure into a first local data store associated with the first user; and

sharing the first standard data structure to a third data store associated with a second user.

8. A computer-readable storage medium for self-targeted content delivery, comprising:

instructions that, when executed on a computer, cause the computer to;

receive a first indication from a first user to mark a first content object and a second indication from the first user to mark a second content object;

in response to the first content object and the second content object being marked;

determine that the first content object is a first media type and the second content object is a second media type, wherein the first media type and the second media type are different,

in response to determining that the first content object is a first media type, create a first standard data structure populated with first information related to the first content object, the first information comprising a media type of the content object, a location of the content object, and an informational classification of the content object, and

in response to determining that the second content object is a second media type, create a second standard data structure populated with second information related to the second content object;

place the first standard data structure into a first data store and the second standard data structure into a second data store;

provide a content guide to the first user comprising a first item associated with the first information related to the first content object and a second item associated with the second information related to the second content object;

receive a selection of the first item; and

in response to receiving the selection, provide the first information related to the first content object.

9. The computer-readable storage medium of claim 8, wherein placing the first standard data structure into the first data store and the second standard data structure into the second data store comprises:

placing the first standard data structure into a first local data store and the second standard data structure into a second local data store; and

aggregating the first standard data structure from the first local data store with the second standard data structure of the second local data store into a central data store.

10. The computer-readable storage medium of claim 8, comprising further instructions that, when executed on the computer, cause the computer to analyze the first standard data structure to form a derived data structure comprising third information about a third content object related to the first content object.

11. The computer-readable storage medium of claim 8, comprising further instructions that, when executed on the computer, cause the computer to analyze a user selection of the first item from the content guide to form a derived data structure comprising third information about a third content object related to the first content object.

12. The computer-readable storage medium of claim 8, wherein providing the content guide to the first user comprises formatting the content guide according to a parameter of a touch point being operated by the first user.

13. The computer-readable storage medium of claim 8, wherein placing the first standard data structure into a central data store comprises sharing the first standard data structure to a second user.

14. A system for providing self-targeted content delivery, comprising:

a processor; and

memory coupled to the processor, the memory comprising instructions configured to enable the processor to;

receive a first indication from a first user to mark a first content object and a second indication from the first user to mark a second content object,

in response to the first content object and the second content object being marked;

determine that the first content object is a first media type and the second content object is a second media type, wherein the first media type and the second media type are different,

in response to determining that the first content object is a first media type, create a first standard data structure populated with first information related to the first content object, the first information comprising a media type of the content object, a location of the content object, and an informational classification of the content object, and

in response to determining that the second content object is a second media type, create a second standard data structure populated with second information related to the second content object,

place the first standard data structure into a first data store and the second standard data structure into a second data store,

provide a content guide to the first user comprising a first item associated with the first information related to the first content object and a second item associated with the second information related to the second content object,

receive a selection of the first item, and

in response to receiving the selection, provide the first information related to the first content object.

15. The system of claim 14, wherein placing the first standard data structure into the first data store and the second standard data structure into the second data store comprises:

placing the first standard data structure into a first local data store and the second standard data structure into a second local data store; and

aggregating the first standard data structure from the first local data store with the second standard data structure from the second local data stores into a central data store.

16. The system of claim 14, wherein the instructions are further configured to enable the processor to:

analyze the first standard data structure to form a derived data structure comprising third information about a third content object related to the first content object.

17. The system of claim 14, wherein the instructions are further configured to enable the processor to:

analyze a user selection of the first item from the content guide to form a derived data structure comprising third information about a third content object related to the first content object.

18. The system of claim 14, wherein providing the content guide to the first user comprises formatting the content guide according to a parameter of the system being operated by the first user.

19. The system of claim 14, wherein the first content object is a physical object in the environment.

20. The system of claim 14, wherein placing the first standard data structure into the first data store comprises sharing the first standard data structure to a second user.