Marketing systems and methods

• US 7,953,630 B2
• Filed: 08/22/2001
• Issued: 05/31/2011
• Est. Priority Date: 08/22/2000
• Status: Active Grant

• Current Assignee: Moneris Solutions Corporation (Fidelity National Information Services Incorporated)
• Original Assignee: Moneris Solutions Corporation (Fidelity National Information Services Incorporated)
• Inventors: Tucker, Robert E., Fowler, Malcolm R., Lukas, Michael A.
• Primary Examiner(s): DURAN, ARTHUR D
• Application Number:
  US09/935,884
• Publication Number:
  US 20020026348A1
• Time in Patent Office: 3,569 Days
• Field of Search: 705/14
• US Class Current: 705/14.26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0208 Trade or exchange of goods or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0225 Avoiding frauds

Abstract

The present invention relates to real-time, automated marketing programs implementing one or more program rules matrix modules that calculate benefits to customers based on one or more customer identifier(s), one or more merchant identifier(s) and one or more customer behavior(s). In one embodiment, program rules matrix modules implement Points Multiplier Program(s) that award benefits in an accelerated fashion, based upon one or more qualifying customer identifier(s), merchant identifier(s), and customer behavior(s). Marketing programs are implemented using a host controller that communicates with a plurality of remote transaction systems to provide real-time, individualized, automated awards and sophisticated multi-variable analysis of transaction data. Another aspect of the present invention relates to systems and methods implementing a plurality of marketing programs, offered by a plurality of merchants or merchant groups, upon presentation of a qualifying identifier, such as a (single) transaction card. Yet another aspect of the present invention provides methods and systems enabling a “single-swipe” transaction, wherein data is selectively packeted and transmitted to one or more institutions following a single electronic reading of a transaction card.

Claims

1. An automated marketing method implemented using a host controller that administers a plurality of award benefits programs sponsored by a plurality of merchants, comprising:

a. acquiring a unique user identifier, a unique merchant identifier and transaction data at a location remote from the host controller;

b. communicating each of the identifiers and the transaction data to the host controller over a communications network;

c. determining eligibility of at least one of the user identifier, the merchant identifier and the transaction data for participation in at least one award benefits program among the plurality of award benefits programs implemented by the host controller;

d. accessing a program matrix rules module containing a plurality of predetermined award criterion corresponding to the at least one award benefits program implemented by the host controller, applying the program matrix rules to validate the transaction data, the customer identifier and/or the merchant identifier for eligibility for an award benefit to the user and analyze the user identifier, the merchant identifier and/or the user behavior identifier to determine at least one predetermined award benefit available to the user when at least one preselected award criterion is satisfied;

e. applying an award prioritization system that selects a single award benefit when a user qualifies for multiple award benefits; and

f. communicating information relating to the award benefit or an updated award status from the host controller to the location remote from the host controller.

2. An automated marketing method of claim 1, additionally comprising accessing user demographic information based on the user identifier prior to accessing the program matrix rules module.

3. An automated marketing method of claim 1, additionally comprising storing the transaction data and information relating to assignment of an award to the user at the host controller.

4. An automated marketing method of claim 1, additionally comprising acquiring a transaction payment identifier, wherein the user identifier and the transaction payment identifier are acquired in a single examination of an identifying object.

5. An automated marketing method of claim 1, additionally comprising delivering a statement to the point of transaction having a personalized message relating to a user'"'"'s account.

6. An automated marketing system comprising a host controller that communicates with a point of transaction device over a network interface during the course of a transaction and administers a plurality of award benefits programs having different award benefits rules, wherein:

the host controller system comprises at least one user identifier database, at least one merchant database, and a plurality of program matrix rules modules for implementing a plurality of marketing programs;

the host controller system is capable of receiving a user identifier, a merchant identifier and a user behavior identifier acquired from a device at a point of transaction over the network interface;

the host controller is capable of validating the eligibility of the user to participate in multiple award benefits programs involving multiple award sponsors based on at least one of the user identifier, the merchant identifier and the user behavior identifier;

the host controller is capable of selecting a program matrix rules module associated with the eligible award benefits program and performing a rate calculating processing step applying a preselected set of criteria stored in the program matrix rules module associated with the eligible award benefits program to determine eligibility for an award benefit based on the preselected set of criteria stored in the program matrix rules module;

the host controller is capable of selecting a single award benefit, or multiple award benefits from among qualified award benefits based on predetermined award priorities; and

the host controller is capable of communicating information relating to an award benefit or an updated award status condition to the device at the point of transaction over the network interface.

7. An automated marketing system of claim 6, wherein the at least one marketing program is associated with a plurality of merchant identifiers to join multiple merchants in a coordinated marketing program.

8. An automated marketing system of claim 6, wherein the multiple award sponsors are multiple merchants.

9. An automated marketing system of claim 6, wherein the host controller is capable of validating the eligibility of the user to participate in at least one marketing program based upon recognition and validation of more than one unique customer identifier.

10. An automated marketing system of claim 6, wherein the host controller is additionally capable of updating user and merchant databases with information obtained from each transaction.

11. An automated marketing system of claim 6, wherein the host controller is additionally capable of storing data relating to users, merchants and user behaviors.

12. An automated marketing system of claim 6, wherein the host controller is additionally capable of receiving a redemption inquiry, accessing an award balance associated with the user identifier and determining whether an award balance associated with the user identifier satisfies inquiry.