Automated discovery of items associated with a context based on monitored actions of users
First Claim
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1. A computer-implemented method of discovering items associated with particular contexts, the comprising:
- outputting, for presentation to each of a plurality of users, a context-specific list of items in which each of a plurality of items on the list is presented together with a respective control for initiating a display of similar items, said context-specific list corresponding to a particular context, said particular context being one of a plurality of defined contexts in which items are capable of being displayed;
recording, in association with the particular context, user activity associated with user selections of the controls for initiating displays of similar items, said user activity including user selections of particular similar items, wherein recording said user activity comprises recording an indication that said user selections of similar items were made in association with said user selections of the controls for initiating displays of similar items; and
determining whether the recorded user activity associated with a similar item is sufficient to add the similar item to the context-specific list, said determining comprising calculating a weight value for the similar item, and using the weight value to determine whether to add the similar item to the context-specific list, said weight value revealing a degree to which the similar item is associated with the particular context;
said method performed by one or more computers of a multi-user interactive system.
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Abstract
Computer processes are disclosed for automatically refining the order and/or content of context-specific lists of items (e.g., products) based on monitored actions of users. One such process involves outputting context-specific lists of items to users together with selectable controls for initiating displays of similar items. When users opt to view similar items, the users'"'"' actions performed in connection with the similar items are recorded. If the resulting level of user activity recorded for a particular similar item is sufficiently high, the item is automatically added to the associated context-specific list.
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Citations
24 Claims
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1. A computer-implemented method of discovering items associated with particular contexts, the comprising:
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outputting, for presentation to each of a plurality of users, a context-specific list of items in which each of a plurality of items on the list is presented together with a respective control for initiating a display of similar items, said context-specific list corresponding to a particular context, said particular context being one of a plurality of defined contexts in which items are capable of being displayed; recording, in association with the particular context, user activity associated with user selections of the controls for initiating displays of similar items, said user activity including user selections of particular similar items, wherein recording said user activity comprises recording an indication that said user selections of similar items were made in association with said user selections of the controls for initiating displays of similar items; and determining whether the recorded user activity associated with a similar item is sufficient to add the similar item to the context-specific list, said determining comprising calculating a weight value for the similar item, and using the weight value to determine whether to add the similar item to the context-specific list, said weight value revealing a degree to which the similar item is associated with the particular context; said method performed by one or more computers of a multi-user interactive system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computerized system capable of discovering items associated with particular contexts, the system comprising:
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a server system that is responsive to page requests received over a network from user computing devices by outputting pages that include a context-specific list of items, and that include display elements that are selectable by users to initiate displays of corresponding similar items, said context-specific list corresponding to a particular context among a plurality of defined contexts in which items are capable of being displayed, said server system comprising a processor; an activity tracking system that maintains, in association with the particular context, user activity data reflective of user selections of particular similar items from said displays of similar items, said user activity data stored with an indication that said user selections of the similar items were made in association with user selections of said display elements; and a list refinement system that uses the user activity data to identify particular similar items to add to the context-specific list, said list refinement system comprising an item weighting service that generates item-specific weights for particular similar items, wherein an item-specific weight for a similar item reveals a degree to which the similar item is behaviorally associated with a particular context, wherein the list refinement system uses the item-specific weights to select particular similar items to add to the context-specific list. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. Physical, non-transitory computer storage that stores executable code modules that instruct one or more computers to perform a method that comprises:
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outputting, for presentation to each of a plurality of users, a context-specific list of items in which each of a plurality of items on the list is presented together with a respective display element for initiating a display of similar items, said context-specific list corresponding to a particular context, said particular context being one of a plurality of defined contexts in which items are capable of being displayed; recording, in association with the particular context, user activity associated with user selections of the display elements, said user activity including user selections of particular similar items, said user activity recorded with an indication that said user selections of similar items were made in association with said user selections of the display elements for initiating displays of similar items; and determining whether the recorded user activity associated with a similar item reveals a sufficient level of association between the particular context and the similar item to add the similar item to the context-specific list, said determining comprising calculating a value representing a strength of an association between the similar item and the particular context, and using the value to determine whether to add the similar item to the context-specific list. - View Dependent Claims (21, 22, 23, 24)
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Specification