Promotional assembly

• US 7,954,721 B2
• Filed: 05/25/2007
• Issued: 06/07/2011
• Est. Priority Date: 05/25/2006
• Status: Expired due to Fees

• Current Assignee: The Meyers Printing Companies, Inc.
• Original Assignee: The Meyers Printing Companies, Inc.
• Inventors: Meis, James R., Madson, Kent A., Temple, Gregg R., Moffett, Matthew J., Cygan, Robert J., Rice, Franklin R., Lund, Lee R., Anderson, Timm R.
• Primary Examiner(s): Le; Thien M.
• Assistant Examiner(s): VO, TUYEN KIM
• Application Number:
  US12/301,709
• Publication Number:
  US 20100032936A1
• Time in Patent Office: 1,474 Days
• Field of Search: 235/375, 235/380, 235/449, 235/451, 235/487, 235/492, 235/493
• US Class Current: 235/487
• CPC Class Codes: G09F 1/00 Cardboard or like show-cards of foldable or flexible material
• CPC Class Codes: G09F 23/00 Advertising on or in specific articles, e.g. ashtrays, letter-boxes on or in vehicles G09F21/00
• CPC Class Codes: Y10T 29/49826 Assembling or joining

Abstract

A promotional sheet assembly assembleable from components of a single material web processed in a multi-station press is provided. The assembly includes opposing surfaces bearing printed information and/or indicia thereon, and a consumer premium delimited by one or more of visible, revealable, and/or machine readable information.

Claims

1. A sheet assembly comprising first and second panels selectively united so as to define an assembly pocket, said assembly pocket accessible via an ingress/egress segment of a peripheral edge of the sheet assembly, said first panel having first and second surfaces, said second surface including an information field portion containing information, said second panel having first and second surfaces, first and second relief areas adjacent said assembly pocket, and first and second cut-outs, said first cut-out overlaying said information field portion of said second surface of said first panel, said second cut-out delimiting an assembly pocket window through which the assembly pocket contents are viewable.

2. The sheet assembly of claim 1 wherein said second surface of said first panel includes a revealable information field portion containing revealable information.

3. The sheet assembly of claim 1 wherein said second surface of said first panel includes a further information field portion containing information revealable via manipulation of a portion of said second panel.

4. The sheet assembly of claim 3 wherein said portion of said second panel comprises a disengageable strip.

5. The sheet assembly of claim 3 wherein said portion of said second panel comprises a perforated removable tab.

6. The sheet assembly of claim 3 wherein said portion of said second panel comprises a tamper evident information concealment mechanism.

7. The sheet assembly of claim 1 wherein said second surface of said first panel includes a revealable information field portion comprising a unique character string.

8. The sheet assembly of claim 1 wherein a panel of said first and second panels further includes a machine-readable information field containing machine-readable information.

9. The sheet assembly of claim 1 wherein said second panel includes a machine-readable information field containing machine-readable information.

10. The sheet assembly of claim 1 wherein said second panel is equipped with a source of digital information.

11. The sheet assembly of claim 1 further comprising a source of digital information carried by said assembly pocket.

12. The sheet assembly of claim 11 wherein said source of digital information comprises a machine-readable data storage article.

13. The sheet assembly of claim 12 wherein said machine-readable data storage article comprises a disc.

14. The sheet assembly of claim 1 further comprising a source of digital information supported by, between or upon a panel or panels of said first and second panels.

15. The sheet assembly of claim 1 further comprising an integrated circuit supported by, between or upon a panel or panels of said first and second panels.

16. The sheet assembly of claim 1 further comprising a radio frequency identification tag supported by, between or upon a panel or panels of said first and second panels.

17. The sheet assembly of claim 1 wherein said second cut-out of said second panel comprises an elongate aperture.

18. The sheet assembly of claim 1 wherein said second cut-out of said second panel comprises an elongate aperture oriented so as to be substantially parallel with said ingress/egress segment of said peripheral edge of the sheet assembly.

19. The sheet assembly of claim 1 wherein said second cut-out of said second panel comprises two arcuate segments joined at their ends.

20. The sheet assembly of claim 1 wherein each of said first and second relief areas include a slit.

21. The sheet assembly of claim 1 wherein each of said first and second relief areas include an arcuate slit.

22. A sheet assembly comprising selectively united first and second panels, and a source of digital information supported by, between or upon a panel or panels of said first and second panels, said first panel having first and second surfaces, said second surface including a first information field portion containing a first information content and a second information field portion containing a second information content, said second panel having first and second surfaces, an aperture, and an area adapted for disintegration, said aperture of said second panel overlaying said first information content of said second surface of said first panel such that said first information content is present in the assembly so as to be readily viewed or viewable, said area adapted for disintegration of said second panel overlaying said second information content of said second surface of said first panel such that said second information content is present in the assembly so as to be revealable for selective viewing via manipulation of said area adapted for disintegration.

23. A promotional assembly characterized by a disintegratable transaction subassembly, the promotional assembly comprising selectively united first and second panels, a line of weakness extending across said selectively united first and second panels, and a source of machine readable information supported by, between or upon a panel or panels of said first and second panels, said first panel having first and second surfaces, said second surface including a first information field portion containing a first information content, said second panel having an area adapted for disintegration, said area adapted for disintegration overlaying said first information content of said second surface of said first panel, said first information content being thereby selectively revealable via manipulation of said area adapted for disintegration, said source of machine readable information and said first information content characterizing the transaction subassembly disintegratable from the assembly via said line of weakness.

24. A sheet assembly comprising selectively united first and second panels, and a source of digital information supported by, between or upon a panel or panels of said first and second panels, said first panel having first and second surfaces, said first surface of said first panel delimiting a first exterior surface for the sheet assembly, said second surface of said first panel including a first information field portion containing a first information content printed thereupon and a second information field portion containing a second information content printed thereupon, said second panel having first and second surfaces, an aperture, and an area adapted for disintegration, said first surface of said second panel delimiting a second exterior surface for the sheet assembly, said aperture of said second panel overlaying said first information content of said second surface, of said first panel such that said first information content is present in the assembly so as to be readily viewed or viewable, said area adapted for disintegration of said second panel overlaying said second information content of said second surface of said first panel such that said second information content is present in the assembly so as to be revealable for selective viewing via manipulation of said area adapted for disintegration.