Custom content gift cards
First Claim
1. A method, comprising an online tool performing the following steps:
- receiving a unique identifier identifying downloadable content selected by a buyer of a customized gift card from a plurality of downloadable content available for download via the online tool;
determining individual downloadable items of the identified downloadable content;
enabling a recipient of the customized gift card to exchange one or more of the individual downloadable items for alternative downloadable content, a credit, or a combination thereof prior to download of the one or more individual downloadable items;
enabling the recipient of the customized gift card to select one or more of the individual downloadable items for download through the online tool; and
providing the selected individual downloadable items for download upon redemption of the customized gift card by the recipient.
1 Assignment
0 Petitions
Accused Products
Abstract
There is provided a customized gift card and methods for customizing the gift card with buyer-selected downloadable content. A buyer may associate pre-purchased downloadable content with a gift card such that the card is “preloaded” for a recipient. The recipient may then redeem the customized gift card and download or access the pre-purchased content. The customized gift card may also include a buyer-selected image and/or personalized message on the face of the card. Alternatively, the customized gift card may have a generic design. Various methods are provided for producing the cards and selecting the downloadable content, including purchasing the card online and having it delivered; buying a generic card and associating content with it online; and purchasing and preloading the card at a dispenser, or kiosk.
65 Citations
24 Claims
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1. A method, comprising an online tool performing the following steps:
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receiving a unique identifier identifying downloadable content selected by a buyer of a customized gift card from a plurality of downloadable content available for download via the online tool; determining individual downloadable items of the identified downloadable content; enabling a recipient of the customized gift card to exchange one or more of the individual downloadable items for alternative downloadable content, a credit, or a combination thereof prior to download of the one or more individual downloadable items; enabling the recipient of the customized gift card to select one or more of the individual downloadable items for download through the online tool; and providing the selected individual downloadable items for download upon redemption of the customized gift card by the recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising an online tool performing the following steps:
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determining a unique identifier that identifies a gift card; receiving data identifying individual downloadable items selected by a buyer of the gift card from a plurality of downloadable content available for download via the online tool upon redemption of the gift card; associating the data with the unique identifier; processing a request from a recipient of the gift card to redeem the gift card, wherein the request includes the unique identifier; providing a list of the individual downloadable items to be displayed in response to receiving the request; receiving a user input selecting one of the individual downloadable items for exchange prior to download of the selected individual downloadable item; receiving a user input selecting alternative downloadable content to be exchanged for the selected individual downloadable item; receiving a user input selecting one or more of the individual downloadable items for download via the online tool; and providing the alternative downloadable content and the selected individual items for download upon redemption of the customized gift card by the recipient. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method comprising an online tool performing the following steps:
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receiving a unique identifier that identifies a content empty gift card; receiving data identifying individual downloadable items selected by a buyer of the gift card from a plurality of downloadable content available for download via the online tool upon redemption of the gift card; associating the data with the unique identifier to transform the content empty gift card into a customized content gift card; processing a request from a recipient of the customized content gift card to redeem the gift card, wherein the request includes the unique identifier; providing a list of the individual downloadable items to be displayed in response to receiving the request; enabling the recipient of the customized content gift card to exchange one or more of the individual downloadable items for alternative downloadable content, a credit, or a combination thereof prior to download of the one or more individual downloadable items; enabling the recipient of the customized content gift card to select one or more of the individual downloadable items for download through the online tool; and providing the selected individual downloadable items for download upon redemption of the customized content gift card by the recipient. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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Specification