Telephone search supported by response location advertising
First Claim
1. A method for providing directory assistance information in a public telecommunications network accessed by a toll free number, the method comprising the steps of:
- at a call processing station,(a) receiving a request for information from a customer station;
(b) determining by the call processing station, a response to the request for information;
(c) examining the response to determine a geographic location associated with the response;
(d) automatically determining a selected advertisement associated with the geographic location and a category associated with the request for information; and
(e) retrieving the selected advertisement from a stored media.
2 Assignments
0 Petitions
Accused Products
Abstract
A platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform invention provides advertising supported information services that are related to a geographic location associated with a response to a consumer initiated request. In one specific embodiment, at a customer station, a consumer dials an information access number and is connected to a call processing system. The call processing system receives a request for information from the consumer, and determines a response. The response is then further processed to determine a geographic location associated with the response. An advertisement is then selected that is associated with the geographic location of the response (as opposed to the geographic location specified in request, or as opposed to the geographic location of the consumer, which may not necessarily be the same).
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Citations
25 Claims
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1. A method for providing directory assistance information in a public telecommunications network accessed by a toll free number, the method comprising the steps of:
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at a call processing station, (a) receiving a request for information from a customer station; (b) determining by the call processing station, a response to the request for information; (c) examining the response to determine a geographic location associated with the response; (d) automatically determining a selected advertisement associated with the geographic location and a category associated with the request for information; and (e) retrieving the selected advertisement from a stored media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification