Methods for transmitting multimedia files and advertisements

• US 7,962,548 B2
• Filed: 04/28/2009
• Issued: 06/14/2011
• Est. Priority Date: 03/18/2008
• Status: Active Grant

• Current Assignee: Tamiras Per Pte Ltd LLC (Intellectual Ventures LLC)
• Original Assignee: Media Patents S.L.
• Inventors: Fernandez, Alvaro
• Primary Examiner(s): Nguyen; Quang N.
• Application Number:
  US12/431,737
• Publication Number:
  US 20090240768A1
• Time in Patent Office: 777 Days
• Field of Search: 709/219, 709/231, 709/203, 709/224, 709/246, 705/14, 725/88
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/6437 Real-time Transport Protocol [RTP]
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The invention is directed to a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file.

Claims

1. A computer-implemented method of transmitting from a streaming server digital data to a multimedia player comprising an obligatory advertising portion comprising a first type of content and a requested portion comprising a second type of content which is different than the first type of content, the method comprising:

receiving in the streaming server a first play request from the multimedia player to play the digital data;

generating or accessing a first digital file in the streaming server comprising the digital data;

initiating a transmission of the first digital file from the streaming server to the multimedia player;

receiving in the streaming server a second play request, from the multimedia player, that attempts to expedite the play of a first portion of the second type of content by a skipping of at least a portion of the first type of content;

in response to receiving the second play request from the multimedia player, a program component running in the streaming server reads at least a portion of the digital data and additional digital data residing in the streaming server and represents itself as the first digital file; and

transmitting to the multimedia player the additional digital data prior to transmitting the at least portion of the digital data, wherein the additional digital data comprises one or more non-obligatory advertising portions or one or more display messages.

2. The method according to claim 1 wherein the program component represents itself as the first digital file after receiving in the streaming server a request message to expedite transmission of at least one part of the requested portion of the digital data after transmission of the obligatory advertising portion of the digital data has initiated and prior to completion of the transmission of the obligatory advertising portion.

3. A computer-implemented method of transmitting from a streaming server digital data to a multimedia player comprising an obligatory advertising portion comprising a first type of content and a requested portion comprising a second type of content which is different than the first type of content, the method comprising:

generating or accessing in the streaming server a first digital file comprising the digital data;

receiving in the streaming server a play request, from the multimedia player, that attempts to expedite the play of a first portion of the second type of content by a skipping of at least a portion of the first type of content;

in response to receiving the play request from the multimedia player, a program component running in the streaming server reads at least a portion of the digital data and additional digital data residing in the streaming server and represents itself as the first digital file; and

transmitting to the multimedia player the additional digital data prior to transmitting the at least portion of the digital data, wherein the additional digital data comprises one or more non-obligatory advertising portions or one or more display messages.

4. The method according to claim 3 wherein the additional digital data comprises one or more non-obligatory advertising portions and one or more display messages.

5. The method according to claim 3 wherein the one or more display messages indicate that an obligatory advertising portion cannot be skipped or fast-forwarded.