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Using relevance to parse clickstreams and make recommendations

  • US 7,962,929 B1
  • Filed: 10/02/2003
  • Issued: 06/14/2011
  • Est. Priority Date: 10/03/2002
  • Status: Active Grant
First Claim
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1. A method for generating a viewing recommendation comprising:

  • parsing dynamically, in accordance with a set of stored processing rules, a stream of command signals to determine which command signals are associated with a user activated control unit and which command signals are associated with a personal video recorder operation;

    generating, using at least command signals determined to be associated with a user activated control unit and not using those command signals determined to be associated with a personal video recorder operation, information representative of the viewer'"'"'s viewing behavior;

    updating dynamically a viewer profile of the viewer based on the generated information representative of the viewer'"'"'s viewing behavior; and

    determining, based on the viewer profile, at least one viewing recommendation,wherein a command signal is determined to be associated with a personal video recorder operation by determining whether the command signal immediately follows two consecutive command signals determined to be associated with a user activated control unit.

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