Advertisement monitoring system
First Claim
1. A computer-implemented method of inferring an age range of a consumer, the method comprising:
- (a) collecting closed captioning data associated with a television program being presented to a consumer;
(b) retrieving at least one keyword and a probabilistic measure of age associated with the at least one keyword;
(c) evaluating the closed captioning data for the at least one keyword; and
(d) inferring an age range of the consumer based on the probabilistic measure of age associated with the at least one keyword evaluated in step (c).
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Accused Products
Abstract
An advertising monitoring system is presented in which subscriber selections including channel changes are monitored, and in which information regarding an advertisement is extracted from text related to the advertisement. The text related to the advertisement is in the form of closed caption text, data transmitted with the advertisement, or other associated text. A record of the effectiveness of the advertisement is created in which measurements of the percentage of the advertisement which was viewed are stored. Such records allow a manufacturer or advertiser to determine if their advertisement is being watched by subscribers. The system can be realized in a client-sever mode in which subscriber selection requests are transmitted to a server for fulfillment, in which case the advertisement monitoring takes place at the server side.
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Citations
20 Claims
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1. A computer-implemented method of inferring an age range of a consumer, the method comprising:
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(a) collecting closed captioning data associated with a television program being presented to a consumer; (b) retrieving at least one keyword and a probabilistic measure of age associated with the at least one keyword; (c) evaluating the closed captioning data for the at least one keyword; and (d) inferring an age range of the consumer based on the probabilistic measure of age associated with the at least one keyword evaluated in step (c). - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer program product, comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method of inferring the age of a subscriber based on the subscriber'"'"'s interaction with targeted programming, the method comprising:
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(a) monitoring the subscriber'"'"'s viewing habits in a television system; (b) retrieving information associated with programs viewed by the subscriber, the information including a program description; (c) applying a set of one or more pre-defined heuristic rules, wherein the set of predefined heuristic rules is selected based on the program descriptions associated with the subscriber'"'"'s viewing habits; (d) inferring at least one subscriber characteristic of the subscriber based on the application of the pre-defined heuristic rules; (e) correlating the at least one subscriber characteristic with at least one characteristic of an age range; and (f) associating the subscriber with the age range if there is a sufficient correlation between the at least one subscriber characteristic and the at least one characteristic of the age range. - View Dependent Claims (8, 9, 10, 11)
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12. A user profiling system for selecting an advertisement in a multimedia environment, said system comprising:
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a collection module configured to receive closed captioning data of a television show being presented to a consumer; a profiling module configured to retrieve at least one keyword and a probabilistic measure of age associated with the at least one keyword, to evaluate the closed captioning data for the at least one keyword and to infer an age range of the consumer based on the probabilistic measure of age; and an advertisement selection module configured to select an advertisement for presentation to the consumer based at least in part on the inferred age range. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A computer implemented method of inferring the age of a subscriber based on the subscriber'"'"'s interaction with targeted programming, the method comprising:
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(a) monitoring, by a computer, the subscriber'"'"'s viewing habits in a television system; (b) retrieving, by the computer, information associated with programs viewed by the subscriber, the information including a program description; (c) applying, by the computer, a set of one or more pre-defined heuristic rules, wherein the set of predefined heuristic rules is selected based on the program descriptions associated with the subscriber'"'"'s viewing habits; (d) inferring, by the computer, at least one subscriber characteristic of the subscriber based on the application of the pre-defined heuristic rules; (e) correlating, by the computer, the at least one subscriber characteristic with at least one characteristic of an age range; and (f) associating, by the computer, the subscriber with the age range if there is a sufficient correlation between the at least one subscriber characteristic and the at least one characteristic of the age range. - View Dependent Claims (19, 20)
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Specification