×

Method and system for purchase-based segmentation

  • US 7,966,226 B1
  • Filed: 01/22/2008
  • Issued: 06/21/2011
  • Est. Priority Date: 09/22/2003
  • Status: Active Grant
First Claim
Patent Images

1. A method for purchased-based segmentation of customers, comprising:

  • collecting, using a computer having a processor and memory, empirical data for a client on actual purchasing behavior of a group of customers, said empirical data consisting of actual observed customer and purchase information associated with purchase behavior of the client'"'"'s customers and third parties'"'"' customers collected as a byproduct of use of payment devices and benefit credentials issued by the client and the third parties to their respective customers forming part of the group of customers;

    applying, using the computer, statistical modeling techniques to the empirical purchasing behavior data to identify segments or clusters for an overall category of the client'"'"'s and the third parties'"'"' customers and for separate categories for the client'"'"'s customers and the third parties'"'"' customers;

    identifying, using the computer, characteristics indicative of purchasing behavior for the segment or cluster for the overall category, comparing a relative presence of the client'"'"'s customers and the third parties'"'"' customers in the segment or cluster for the overall category and generating information about the purchasing behavior of the client'"'"'s customers and the third parties'"'"' customers based at least in part on the identified characteristics of the segment or cluster for the overall category;

    identifying, using the computer, characteristics indicative of purchasing behavior for overlapping and non-overlapping ones of the separate segments or clusters and generating information about purchasing behavior of the client'"'"'s customers and the third parties'"'"' customers based at least in part on a comparison of the identified characteristics of the overlapping and non-overlapping ones of the separate segments or clusters; and

    identifying, using the computer, potential customers for customized marketing according to a correlation with the segments or clusters and the information generated about the purchasing behavior of the client'"'"'s customers and the third parties'"'"' customers.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×