Method for monitoring link & content changes in web pages

• US 7,966,342 B2
• Filed: 05/06/2005
• Issued: 06/21/2011
• Est. Priority Date: 06/05/2003
• Status: Active Grant

• Current Assignee: Xylon LLC (Intellectual Ventures LLC)
• Original Assignee: Hayley Logistics LLC (Intellectual Ventures LLC)
• Inventors: Gross, John N.
• Primary Examiner(s): Pham; Khanh B
• Assistant Examiner(s): Johnson; Johnese
• Application Number:
  US11/123,415
• Publication Number:
  US 20060004704A1
• Time in Patent Office: 2,237 Days
• Field of Search: 707/2, 707/10, 707/999.002, 707/999.01, 707/758, 707/770, 705/10
• US Class Current: 707/770
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access

Abstract

A system and method for monitoring content/link behavior of web pages/web sites over time can be used for, among other things, compiling relevant information, implementing/influencing a search engine, etc. Certain web pages/web sites can be characterized as trendsetters by studying historical adoption behavior of a group within the universe of websites, or by reference to known indicia.

Claims

1. A method of monitoring content of a web page at a server, comprising:

identifying content corresponding to an item within a set of web pages;

evaluating when said content was presented at each web page of said set of web pages relative to each of the other web pages of said set of web pages based on historical evaluation of content of said set of web pages;

designating respective ones of said set of web pages as leading web pages by ranking a web page adoption rating for the item, said web page adoption rating computed by using a web page adoption time for the item and a number of web pages in which the item exists,

wherein the first N web pages of the ranked web page adoption ratings are classified as leading web pages; and

presenting information from the server corresponding to the item, based at least in part on evaluating content from said leading web pages.

2. The method of claim 1, wherein said information is presented in response to a search query presented to a search engine.

3. The method of claim 1, further comprising:

identifying whether said web page qualifies as a leading web page by evaluating a total amount of content changed over time.

4. The method of claim 1, wherein said items include auction items presented at an online auction service.

5. The method of claim 1, further comprising:

reviewing said leading web pages to measure a prevalence of content for a new item.

6. The method of claim 1, wherein said content includes a link to or from respective ones of said set of web pages.

7. The method of claim 1, further comprising:

designating a web site as a leading web site based on said identifying, such that the server evaluates content from said leading website during said presenting.

8. A method of responding to a search engine query, comprising:

identifying content corresponding to a query subject area within a set of web pages;

evaluating when said content was presented at each web page of said set of web pages relative to each of the other web pages of said set of web pages based on historical evaluation of content of said set of web pages;

designating respective ones of said set of web pages as leading web pages by ranking a web page adoption rating for the query subject area, said web page adoption rating computed by using a web page adoption time for the item and a number of web pages in which the query subject area exists,

wherein the first N web pages of the ranked web page adoption ratings are classified as leading web pages, and

wherein said leading web pages comprise a reduced group taken from said set of web pages; and

presenting information corresponding to the query subject area using content derived only from said leading web pages.

9. The method of claim 8, further comprising:

measuring a change in prevalence rate among the leading web pages for content associated with a newly introduced item.

10. The method of claim 9, further comprising:

generating a popularity prediction rating for the newly introduced item.

11. The method of claim 8, further comprising:

reviewing said leading web pages to extract new content introduced and presented at such web pages.

12. The method of claim 8, further comprising:

ranking said leading web pages and presenting a response to a search query in accordance with said ranking.

13. The method of claim 8, wherein said query subject areas correspond to auction items at an online auction website.

14. The method of claim 13, further comprising:

generating a prediction of auction items which are likely to experience demand based on evaluating said leading web pages.

15. A tangible computer readable medium having instructions stored thereon that, if executed by a computing device, cause the computing device to perform a method comprising:

identifying when content corresponding to an item was presented within a set of web pages based on historical evaluation of content of said set of web pages;

designating respective ones of said set of web pages as leading web pages by ranking a web page adoption rating for the item, said web page adoption rating computed by using a web page adoption time for the item and a number of web pages in which the item exists,

wherein the first N web pages of the ranked web page adoption ratings are classified as leading web pages; and

presenting information from the server corresponding to the item, based at least in part on evaluating content from said leading web pages.

16. A system, comprising:

a communications network;

a plurality of customer network devices;

a plurality of software components; and

a plurality of electronic databases;

wherein the plurality of customer network devices is coupled to the plurality of software components and electronic databases by way of the communications network, and

wherein a monitoring and search engine recommendation system is implemented by;

identifying, by use of one or more of the plurality of software components, when content corresponding to an item was presented within a set of web pages on the plurality of customer network devices based on historical evaluation of content of said set of web pages;

designating respective ones of said set of web pages as leading web pages ranking a web page adoption rating for the item, said web page adoption rating computed by using a web page adoption time for the item and a number of web pages in which the item exists,

wherein the first N web pages of the ranked web page adoption ratings are classified as leading web pages;

presenting, by use of one or more of the plurality of software components, information from the server on at least one of the plurality of customer network devices corresponding to the item, based at least in part on evaluating content from said leading web pages; and

adjusting, by use of one or more of the plurality of software components, a search engine response related to the item based at least in part on evaluating content from said leading web pages.