Visual content-based internet search methods and sub-combinations
First Claim
Patent Images
1. A method comprising:
- from a set of image data, decoding, using a processor, a steganographically-encoded digital watermark embedded therein;
by reference to the decoded watermark, identifying a physical object; and
presenting a menu with at least two options including initiating a purchase transaction involving the identified object, and another of the options comprising initiating a search related to the identified object using a general purpose internet search engine.
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Accused Products
Abstract
A camera-equipped portable device captures visual information (e.g., from a movie), ascertains a corresponding identifier, and uses the identifier to enable one or more further functions. One of these can be internet search. Such functionality can also be based on digital data—without requiring a camera capability.
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Citations
31 Claims
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1. A method comprising:
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from a set of image data, decoding, using a processor, a steganographically-encoded digital watermark embedded therein; by reference to the decoded watermark, identifying a physical object; and presenting a menu with at least two options including initiating a purchase transaction involving the identified object, and another of the options comprising initiating a search related to the identified object using a general purpose internet search engine. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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capturing visual data from entertainment content; providing the visual data to a processor; receiving from the processor an identifier corresponding to the visual data; and by reference to the received identifier, initiating a search using a general purpose internet search engine, wherein the search is initiated with a general purpose internet search engine without entry of text by a user. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A method comprising:
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capturing visual data from entertainment content; providing the visual data to a processor; receiving from the processor identification data corresponding to the visual data; in a database, locating a data record corresponding to the identification data; by reference to information obtained from the data record, determining options to be presented on a menu; presenting a menu, including the determined options, on a display of a portable wireless device, wherein at least one of the options relates to search; and initiating a search using a general purpose internet search engine in response to a selection of a search-related option from the menu, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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15. A method of internet search comprising:
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receiving an identifier corresponding to visual data; by reference to the identifier, ascertaining, using a processor, an identity of an entertainment content object; and initiating a search using a general purpose internet search engine for information related to the identified entertainment content object, wherein the search is initiated with a general purpose internet search engine without entry of text by a user. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. An apparatus comprising:
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a processor configured to;
decode, from a set of image data, a steganographically-encoded digital watermark; andidentify, by reference to the decoded watermark, a physical object; and a display configured to present a menu with at least two options including initiating a purchase transaction involving the identified object, and another of the options comprising initiating a search related to the identified object using a general purpose internet search engine.
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25. A computer-readable medium having instructions stored thereon that, if executed by a computing device, cause the computing device to perform operations comprising:
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decoding, from a set of image data, a steganographically-encoded digital watermark embedded therein; by reference to the decoded watermark, identifying a physical object; and presenting a menu with at least two options including initiating a purchase transaction involving the identified object, and another of the options comprising initiating a search related to the identified object using a general purpose internee search engine.
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26. An apparatus comprising:
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a capture component configured to capture visual data from entertainment content; a processor configured to; derive from the visual data an identifier; and by reference to the received identifier, initiate a search using a general purpose internet search engine, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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27. A computer-readable medium having instructions stored thereon that, if executed by a computing device, cause the computing device to perform operations comprising:
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capturing visual data from entertainment content; deriving from the visual data an identifier corresponding to the visual data;
anby reference to the received identifier, initiating a search using a general purpose internet search engine, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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28. An apparatus comprising:
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a capture component configured to capture visual data from entertainment content; a processor configured to; derive identification data corresponding to the visual data; locating, in a database, a data record corresponding to the identification data; and by reference to information obtained from the data record, determining options to be presented on a menu; a display configured to present a menu, comprising the determined options, wherein at least one of the options relates to search; and the processor further configured to initiate a search using a general purpose internet search engine in response to a selection of a search-related option from the menu, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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29. A computer-readable medium having instructions stored thereon that, if executed by a computing device, cause the computing device to perform operations comprising:
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capturing visual data from entertainment content; deriving identification data corresponding to the visual data; locating, in a database, a data record corresponding to the identification data; by reference to information obtained from the data record, determining options to be presented on a menu; presenting a menu, including the determined options, wherein at least one of the options relates to search; and initiating a search using a general purpose internet search engine in response to a selection of a search-related option from the menu, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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30. An apparatus comprising:
a processor configured to; receive an identifier corresponding to visual data; by reference to the identifier, ascertain an identity of an entertainment content object; and initiate a search using a general purpose internet search engine for information related to the identified entertainment content object, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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31. A computer-readable medium having instructions stored thereon that, if executed by a computing device, cause the computing device to perform operations comprising:
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receiving an identifier corresponding to visual data; by reference to the identifier, ascertaining an identity of an entertainment content object; and initiating a search using a general purpose internet search engine for information related to the identified entertainment content object, wherein the search is initiated with a general purpose internet search engine without entry of text by a user.
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Specification