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Deriving identifying data from video and audio

  • US 7,970,167 B2
  • Filed: 07/21/2009
  • Issued: 06/28/2011
  • Est. Priority Date: 05/08/1995
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • obtaining identifying data from a processor, wherein the identifying data is derived from sample values representing audible portions of audio or from sample values representing picture portions of video;

    providing the identifying data to a database;

    receiving advertising information from the database, wherein the advertising information is associated with the audio or video, and wherein the advertising information has been identified in the database utilizing the identifying data; and

    providing the advertising information via a device output.

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