Advertising campaign and business listing management for a location-based services system
First Claim
1. A method for creating advertising content and providing said advertising content in a communication network, comprising:
- storing user specific information of a plurality of consumer subscribers that are subscribed to a location-based services system as patrons and a plurality of business subscribers that are subscribed to said location-based services system as advertising customers of said location-based services system;
said location-based services system transmitting an advertising campaign parameter entry form over a publically accessible unsecure network for receipt by a business remote terminal of one of said business subscribers;
receiving with said location-based services system over said publically accessible unsecure network advertising campaign parameters entered into said advertising campaign parameter entry form with said business remote terminal by said one of said business subscribers, said advertising campaign parameters comprising a detailed description of an offer designed to promote and sell a particular product or service of said one of said subscriber businesses, specification of a mechanism of delivery of said offer to said consumer subscribers for said particular product or service, specification of a geographic location or region where said consumer subscribers must be geographically located to receive said offer, and specification of a specific category of consumer subscribers to which said offer is targeted;
creating one or more specific promotions for said particular product or service with said location-based services system based on said advertising campaign parameters;
said location-based services system receiving over said publically accessible unsecured network from a wireless remote terminal of one of said consumer subscribers a request for information related to goods or services;
said location-based services system determining a current geographic location of said wireless remote terminal of said one of said consumer subscribers in response to receipt from said wireless remote terminal of said request for information related to goods or services,confirming with said location-based services system, in response to receipt from said wireless remote terminal of said request for information related to goods or services and an identifier of said one of said consumer remote terminals included with said request, that said current geographic location of said wireless remote terminal is within said specified geographic location or area;
confirming with said location-based services system in response to receipt from said wireless remote terminal of said request for information related to goods or services and said identifier of said one of said consumer remote terminals included with said request that said one of said consumer subscribers of said remote terminal is within said specific category of consumer subscribers based on said stored user specific information of said one of said consumer subscribers; and
said location-based services system transmitting over said publically accessible unsecured network a geographically targeted response and said one or more specific promotions for receipt by said wireless remote terminal in response to said request and confirmation said current geographic location of said wireless remote terminal is in said specified geographic location or area and said one of said consumer subscribers of said remote terminal is within said specific category of consumer subscribers based on said stored user specific information of said one of said consumer subscribers.
3 Assignments
0 Petitions
Accused Products
Abstract
The present invention discloses a method and system for creating advertising content and business listing content in a location-based services system. An advertising campaign or a business listing is created with a business remote terminal using a campaign management interface application or a business profile interface application. The advertising campaign or business listing is then transmitted to an advertiser portal. The advertiser portal then directs the advertising campaign or business listing to a create campaign application or a business profile application for processing. The advertising campaign or business listing is then stored in a business database or a business profile database using a data access component.
232 Citations
44 Claims
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1. A method for creating advertising content and providing said advertising content in a communication network, comprising:
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storing user specific information of a plurality of consumer subscribers that are subscribed to a location-based services system as patrons and a plurality of business subscribers that are subscribed to said location-based services system as advertising customers of said location-based services system; said location-based services system transmitting an advertising campaign parameter entry form over a publically accessible unsecure network for receipt by a business remote terminal of one of said business subscribers; receiving with said location-based services system over said publically accessible unsecure network advertising campaign parameters entered into said advertising campaign parameter entry form with said business remote terminal by said one of said business subscribers, said advertising campaign parameters comprising a detailed description of an offer designed to promote and sell a particular product or service of said one of said subscriber businesses, specification of a mechanism of delivery of said offer to said consumer subscribers for said particular product or service, specification of a geographic location or region where said consumer subscribers must be geographically located to receive said offer, and specification of a specific category of consumer subscribers to which said offer is targeted; creating one or more specific promotions for said particular product or service with said location-based services system based on said advertising campaign parameters; said location-based services system receiving over said publically accessible unsecured network from a wireless remote terminal of one of said consumer subscribers a request for information related to goods or services; said location-based services system determining a current geographic location of said wireless remote terminal of said one of said consumer subscribers in response to receipt from said wireless remote terminal of said request for information related to goods or services, confirming with said location-based services system, in response to receipt from said wireless remote terminal of said request for information related to goods or services and an identifier of said one of said consumer remote terminals included with said request, that said current geographic location of said wireless remote terminal is within said specified geographic location or area; confirming with said location-based services system in response to receipt from said wireless remote terminal of said request for information related to goods or services and said identifier of said one of said consumer remote terminals included with said request that said one of said consumer subscribers of said remote terminal is within said specific category of consumer subscribers based on said stored user specific information of said one of said consumer subscribers; and said location-based services system transmitting over said publically accessible unsecured network a geographically targeted response and said one or more specific promotions for receipt by said wireless remote terminal in response to said request and confirmation said current geographic location of said wireless remote terminal is in said specified geographic location or area and said one of said consumer subscribers of said remote terminal is within said specific category of consumer subscribers based on said stored user specific information of said one of said consumer subscribers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 39, 40, 41)
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8. A communication network with an advertising campaign creation management application, comprising:
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a location-based application server computer in communication over a publically accessible unsecured network with a plurality of consumer remote terminals, said consumer remote terminals operable by consumer subscribers that are subscribers to said location-based services system as patrons, said location-based application server computer configured to determine a geographic location of one of said consumer remote terminals in response to receipt from said one of said consumer remote terminals of a request for information related to goods or services, said geographic location set by one of said consumer subscribers operating said one of said consumer remote terminals, or generated to identify a current geographic location of said one of said consumer remote terminals; an advertiser portal server computer connected to said location-based application server computer; a campaign management interface application provided through said advertiser portal server computer, said advertiser portal server computer operable to generate an advertising campaign parameter entry form with said campaign management interface application; said advertising portal server configured to communicate over said publically accessible unsecured network with a business remote terminal, said business remote terminal operable by a business subscriber that is a subscriber to said location-based services system as an advertising customer of said location-based services system, said campaign management interface application accessible from said business remote terminal by said business subscriber, said campaign management interface application responsive to inputs received from said business remote terminal to create one or more specific promotions for a particular product or service that are displayable on said consumer remote terminals, said inputs received by entry of advertising parameters in said advertising campaign parameter entry form, said advertising parameters including specification of a targeted specific category of consumer subscribers, and specification of a geographic region where said consumer subscribers must be geographically located to receive said offer; a business database configured to store said one or more specific promotions as part of an advertising campaign stored in association with subscriber information of said business subscriber; and a profile data file configured to store specific personal information for each of said consumer subscribers; said location-based application server computer, responsive to receipt of said request for information related to goods or services from said one of said consumer remote terminals and an identifier of said one of said consumer remote terminals included with said request, is configured to confirm said determined geographic location of said one of said consumer remote terminals is within said specified geographic region; said location-based application server computer further configured to confirm, in response to receipt of said request for information related to goods or services, and based on stored specific personal information of said one of said consumer subscribers associated with said identifier of said one of said consumer remote terminals, that said one of said consumer subscribers operating said one of said consumer remote terminals from which said request for information related to goods or services is received is within said targeted specific category of consumer subscribers; wherein said location-based application server computer is further configured to generate and transmit to said one of said consumer remote terminals a geographically targeted response responsive to said request for information related to goods or services, said geographically targeted response including at least one of said one or more specific promotions of said business subscriber, said geographically targeted response generated and transmitted in response to confirmation said determined geographic location of said one of said consumer remote terminals is within said specified geographic region, and confirmation said one of said consumer subscribers operating said one of said consumer remote terminals is within said targeted specific category of consumer subscribers. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 37)
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16. A method for managing the creation of business listings in a communication network, comprising:
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providing location-based services over a publically accessible unsecured network with a location-based services system; storing user specific information of a plurality of consumer subscribers that are subscribed to said location-based services system as patrons, and a plurality of business subscribers that are subscribed to said location-based services system as business listing customers of said location-based services system, said user specific information of said consumer subscribers comprising a location-based services information access history of each of said consumer subscribers; said location-based services system transmitting a business listing entry form over said publically accessible unsecured network for receipt by a business remote terminal of one of said business subscribers; receiving over said publically accessible unsecured network business listing data comprising a description of products or services of said one of said business subscribers, a business name of a business owned by said one of said business subscribers, a geographic location of said business, and conditions for transmitting said business listing data to said consumer subscribers comprising a geographic targeting restriction, and a historical consumer subscriber access restriction, said business listing data and said conditions entered into said business listing entry form using said business remote terminal by said one of said business subscribers; creating a business listing with said location based services system based on said business listing data, said business listing descriptive of said products or services of said one of said business subscribers; storing said business listing in a business profile database included in said location-based services system, said business listing stored in association with said user specific information of said business subscriber; said location-based services system receiving over said publically accessible unsecured network a request for information for goods or services from a wireless consumer remote terminal of a consumer subscriber, and a remote terminal identifier of said wireless consumer remote terminal; said location-based services system determining a current geographic location of said wireless consumer remote terminal in response to receipt of said request for information for goods or services, said location-based services system determining, in response to receipt of said request for information for goods or services and said remote terminal identifier, if said consumer subscriber meets said historical consumer subscriber access restriction based on said stored location-based services information access history of said consumer subscriber; and said location-based services system transmitting a geographically targeted response responsive to said request, said geographically targeted response comprising information extracted from said business listing of said one of said business subscribers having goods or services responsive to said request, said geographically targeted response transmitted by said location-based services system in response to said one of said consumer subscribers from which said request is received being determined by said location-based services system to meet said historical consumer subscriber access restriction, and said determined current geographic location of said wireless consumer remote terminal being within said geographic targeting restriction. - View Dependent Claims (17, 18, 19, 20, 21, 42, 43)
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22. A communication network with a business listing management interface, comprising:
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a location-based services system connected to a plurality of consumer remote terminals, said consumer remote terminals operable by subscriber consumers who are registered subscribers of said location-based services system; a profile data file included in said location-based services system, said profile data file comprising information specific to each of said subscriber consumers comprising a consumer identification, a password, and a subscriber consumer preference; an advertiser portal server computer connected to said location-based services system; a business listing interface application included in said advertiser portal server computer, said business listing interface application operable to create a business listing data entry form; said business listing data entry form configured for use by a business remote terminal connected to said advertiser portal server computer, said business remote terminal operable by a subscriber business that is a registered subscriber of said location-based services system to generate a business listing that is descriptive of said subscriber business, and delivery conditions under which said business listing is selectively directed towards said subscriber consumers of said consumer remote terminals, said business listing and said delivery conditions generated with said business remote terminal in response to receipt of business listing data descriptive of said subscriber business and data delivery restrictions into said business listing data entry form; and a business profile database included in said location-based services system, said business profile database configured to store said business listing in association with information specific to said subscriber business; and said location-based services system operable to identify and provide said business listing to one of said consumer remote terminals in response to a specific purchase request or a specific service request received by said location-based services system from a subscriber consumer of said one of said consumer remote terminals, said business listing identified by said location-based services system from said business profile database based on said specific purchase request or said specific service request and an identifier of said one of said consumer remote terminals received by said location-based services system with said specific purchase request or said specific service request, said location-based services system further operable to determine said subscriber consumer preference and said data delivery restrictions are being met by said information included in said profile data file that is specific to said subscriber consumer identified using said identifier. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 38, 44)
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31. A method for managing advertising content in a communication network, comprising:
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providing location-based services over a publically accessible unsecured network with a location-based services system; retrieving a predetermined advertising campaign comprising a plurality of advertising parameters and a plurality of advertisements that are specific to products or services of a respective subscriber advertiser that is a registered subscriber of said location-based services system as an advertising customer, said predetermined advertising campaign retrieved with a campaign management interface application located on an advertiser portal transmitting said predetermined advertising campaign to a business remote terminal, said business remote terminal operable by said respective subscriber advertiser; receiving at least part of said predetermined advertising campaign at said advertiser portal from said business remote terminal, said received at least a part of said predetermined advertising campaign including at least some of said advertising parameters and said advertisements that were changed with said business remote terminal; processing said changed predetermined advertising campaign with an edit campaign application included in said advertiser portal; storing said predetermined advertising campaign in a business database in association with specific information of said respective subscriber advertiser; selecting said predetermined advertising campaign from said business database based on a request for goods or services, a geographic indicator, and an identifier received in connection with said request, said request received from a subscriber terminal of a user that is a registered subscriber of said location-based services system; said predetermined advertising campaign selected based on substantially matching said advertisement parameters included in said predetermined advertising campaign with a meaning and context of said request, said geographic indicator, and demographic information of said user retrieved from a user profile using said identifier; and transmitting a response to said request for receipt by said user that is said registered subscriber of said location-based services system, said response comprising at least one of said advertisements from said predetermined advertising campaign. - View Dependent Claims (32, 33)
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34. A method for managing business listing content in a communication network, comprising:
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providing location-based services over a publically accessible unsecured network with a location-based services system; retrieving a predetermined business listing comprising a plurality of business listing parameters descriptive of products or services of a respective subscriber business that is a registered subscriber of said location-based services system, said predetermined business listing retrieved with a business profile interface application located on an advertiser portal; transmitting said predetermined business listing to a business remote terminal, said business remote terminal operable by said respective subscriber business; receiving at least a portion of said predetermined business listing at said advertiser portal from said business remote terminal, said received predetermined business listing including at least some of said business listing parameters that were changed with said business remote terminal; processing said changed predetermined business listing with an edit business listing application included in said advertiser portal; storing said predetermined business listing in a business profile database in association with specific information of said respective subscriber business; selecting said predetermined business listing from said business database based on a request for goods or services, a geographic indicator and an identifier received in connection with said request, said request received from a subscriber terminal of a user that is a registered subscriber of said location-based services system; said predetermined advertising campaign selected based on substantially matching at least some of said business listing parameters included in said predetermined business listing with a meaning and context of said request, said geographic indicator, and demographic information of said user retrieved from a user profile using said identifier; and transmitting a response to said request for receipt by said user that is said registered subscriber of said location-based services system, said response comprising information from said predetermined business listing. - View Dependent Claims (35, 36)
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Specification