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Content personalization based on actions performed during browsing sessions

  • US 7,970,664 B2
  • Filed: 12/10/2004
  • Issued: 06/28/2011
  • Est. Priority Date: 09/18/1998
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method of assisting users in locating items of interest during browsing of an electronic catalog, the method comprising:

  • recording, in a session record of a browsing session of a user, identifiers of a plurality of catalog items selected by the user for viewing in the electronic catalog (“

    accessed items”

    );

    programmatically selecting a plurality of additional items to recommend to the user based, at least in part, on the plurality of accessed items recorded in said session record; and

    during the browsing session;

    (a) outputting to the user a list of the accessed items and a list of the additional items, (b) detecting de-selection by the user of one or more of the accessed items from the list of accessed items, and (c) responding to said de-selection by generating, and outputting to the user, a refined list of additional items which reflects said de-selection, such that the user interactively causes a set of session-based item recommendations to be refined.

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