Real-time marketing of credit-based goods or services
First Claim
1. A method of providing prescreened credit card offers to a visitor of a website, the method comprising:
- receiving, by a computer, at least a name and address of a visitor of a website;
determining, by the computer, a likelihood that the visitor will accept a prescreened credit card offer based on demographic data of the visitor;
determining, by the computer, whether a prescreen of the visitor should be performed based at least on a likelihood that the visitor will accept a prescreened credit card offer, a cost per acquisition amount, and a cost for performing one or more prescreen operations;
in response to determining that the prescreen should be performed;
requesting, by the computer, performance of one or more prescreen operations to determine if the visitor qualifies for one or more prescreened credit card offers;
receiving, by the computer, indications of one or more prescreened credit card offers, wherein the indications are determined by at least comparing credit data of the visitor to respective prescreening criteria for each of a plurality of credit cards;
determining, by the computer, a profitability for each of the one or more prescreened credit card offers; and
generating, by the computer, a user interface for viewing by the visitor comprising one or more of the prescreened credit card offers with the largest respective profitabilities.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are described that determine which offers for credit-based transactions (if any) to market to a person. Each offer is associated with a set of third party demographic information criteria, a set of lender demographic information criteria, and a set of lender credit data criteria. The set of third party demographic information criteria is applied to a set of offers to determine a first subset of offers. The set of lender demographic information criteria is applied to the first subset of offers to determine a second subset of offers. The set of lender credit data criteria is applied to the second subset of offers to determine a third subset of offers.
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Citations
12 Claims
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1. A method of providing prescreened credit card offers to a visitor of a website, the method comprising:
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receiving, by a computer, at least a name and address of a visitor of a website; determining, by the computer, a likelihood that the visitor will accept a prescreened credit card offer based on demographic data of the visitor; determining, by the computer, whether a prescreen of the visitor should be performed based at least on a likelihood that the visitor will accept a prescreened credit card offer, a cost per acquisition amount, and a cost for performing one or more prescreen operations; in response to determining that the prescreen should be performed; requesting, by the computer, performance of one or more prescreen operations to determine if the visitor qualifies for one or more prescreened credit card offers; receiving, by the computer, indications of one or more prescreened credit card offers, wherein the indications are determined by at least comparing credit data of the visitor to respective prescreening criteria for each of a plurality of credit cards; determining, by the computer, a profitability for each of the one or more prescreened credit card offers; and generating, by the computer, a user interface for viewing by the visitor comprising one or more of the prescreened credit card offers with the largest respective profitabilities. - View Dependent Claims (2, 3, 4, 5)
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6. A method of providing a prescreened credit card offer to a visitor of a website, the method comprising:
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determining, by a computer, if the visitor meets criteria for performing a prescreen on the visitor, the criteria comprising at least a likelihood that the visitor will accept a prescreened credit card offer, a cost per acquisition and a cost for performing one or more prescreen operations to determine if the visitor qualifies for one or more prescreened credit card offers; in response to determining that the visitor meets the criteria for performing a prescreen on the visitor; requesting, by the computer, performance of one or more prescreen operations to determine if the visitor qualifies for one or more prescreened credit card offers; receiving, by the computer, indications of one or more prescreened credit card offers, wherein the indications are determined by at least comparing credit data of the visitor to respective prescreening criteria for each of a plurality of credit cards; determining, by the computer, a profitability for each of the prescreened credit card offers; selecting, by the computer, a prescreened credit card offer having the largest profitability; and transmitting, by the computer, a user interface to a computing device used by the visitor, the user interface depicting information regarding the selected prescreened credit card offer. - View Dependent Claims (7, 8)
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9. A computerized system of providing one or more prescreened credit card offers to a visitor of a website, the system comprising:
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a computing device configured to execute software code that performs; receiving information regarding a visitor of a website; determining whether a prescreen of the visitor should be performed based at least on a likelihood that the visitor will accept a prescreened credit card offer, a cost per acquisition amount, and a cost for performing one or more prescreen operations, wherein the likelihood that the visitor will accept a prescreened credit card offer is determined based on at least the received information regarding the visitor; in response to determining that the prescreen should be performed; requesting performance of one or more prescreen operations to determine if the visitor qualifies for one or more prescreened credit card offers; receiving indications of one or more prescreened credit card offers, wherein the indications are determined by at least comparing credit data of the visitor to respective prescreening criteria for each of a plurality of credit cards; determining a profitability for each of the one or more prescreened credit card offers; selecting one or more prescreened credit card offers having respective profitabilities that are greater than a predetermined threshold profitability; and transmitting information regarding at least some of the one or more selected prescreened credit card offers for display to the visitor. - View Dependent Claims (10)
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11. A method of providing one or more prescreened credit card offers to a visitor of a website, the method comprising:
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determining whether a prescreen of the visitor should be performed based at least on a likelihood that the visitor will accept a prescreened credit card offer, a cost per acquisition amount and a cost for performing one or more prescreens; in response to determining that the prescreen should be performed; requesting one or more prescreens to determine if the visitor qualifies for one or more prescreened credit card offers; receiving indications of one or more prescreened credit card offers, wherein the indications are determined by at least comparing credit data of the visitor to respective prescreening criteria for each of a plurality of credit cards; and transmitting, for display on a computing device used by the visitor, information regarding the one or more prescreened credit card offers, wherein the method is performed by a suitably configured computing system. - View Dependent Claims (12)
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Specification