System and method for dynamic message placement

• US 7,971,136 B2
• Filed: 05/16/2007
• Issued: 06/28/2011
• Est. Priority Date: 03/21/2007
• Status: Expired due to Fees

• Current Assignee: III Holdings 2, LLC (Intellectual Ventures LLC)
• Original Assignee: Endless Spaces Ltd.
• Inventors: Menachem, Uri Ben, Gur, Adam
• Primary Examiner(s): Hong; Stephen S
• Assistant Examiner(s): Vaughn; Gregory J
• Application Number:
  US11/749,402
• Publication Number:
  US 20080244391A1
• Time in Patent Office: 1,504 Days
• Field of Search: 715/200, 715/201, 715/203, 715/230, 715/231, 715/232, 715/234, 715/243, 715/246, 715/253
• US Class Current: 715/232
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2340/10 Mixing of images, i.e. displayed pixel being the result of an operation, e.g. adding, on the corresponding input pixels
• CPC Class Codes: G09G 2340/14 Solving problems related to the presentation of information to be displayed
• CPC Class Codes: G09G 5/14 Display of multiple viewports

Abstract

The present invention is a system and a method for selecting an appropriate location for displaying messages, such as graphic or textual advertisements, on the display screen of users of electronic devices. Embodiments of the present invention employ algorithms for analyzing the graphic content of the screen in real-time to select the most appropriate position for placing the message. In addition, according to some embodiments of the present invention the activities of the user are also monitored to enhance the suitability of the selected position of the advertisements. The algorithm constantly monitors screen information and user activity and removes the message whenever the selected area is no longer appropriate for displaying the message.

Claims

1. A computer implemented method for placing a message on a display of an electronic device, wherein said display includes at least one area of at least one application, which a user uses, said method comprising:

monitoring and analyzing the information on said display, in real-time;

identifying in said display an area which adheres to predefined criteria, wherein said criteria ensures maximal exposure of said message while not interfering the workflow of the user of said electronic device;

placing said message in said identified area;

identifying at least one change in partial area of the display where the message is placed, said identification based on analyzing display information wherein said change occurs at only in partial area of the screen in proximity to the message not affecting the full screen display, wherein the change is not initialized by scrolling operations or uploading operations;

removing the message from the area;

identifying a new area in the display that allows placing another message not interfering with the workflow; and

placing the other message in the another identified area of interference, upon identification the change,

wherein said method enables said identification of areas and said placing and removing of messages in and from the at least one area for areas of different types of applications, including web and non-web applications, used by the user;

wherein the information analyzing, the identifying of an area, the identifying of at least one change is achieved by using operating system calls for accessing graphic content of the screen.

2. The method of claim 1 wherein said identified changes are:

changes in the area underlying said message and changes in proximity to the area of the message, further comprising the step of displaying said message with semitransparent attributes, wherein said monitoring is performed by extracting the information concerning said underlying partial area from said semitransparent display using operating system calls that ignore the semitransparent message data and return only the graphic data of the underlying area, wherein the transparency rate is set between 85% and 99% allowing 1%-15% of the information of the area underlying the message to be available for the extracting information beneath.

3. The method of claim 2, further including the step of monitoring the area underlying said message wherein said removal of said message is performed whenever at least one change is identified in said underlying area.

4. The method of claim 2, further including the step of monitoring the area underlying said message wherein said removing of said message is performed whenever said underlying area deviates from said predefined criteria.

5. The method of claim 4 wherein said visual pattern analysis includes identifying at least one of the following patterns:

a monotonous color, textures and colors which are very faint, background texture, a constant gradient of colors, a small pattern.

6. The method of claim 2, further including the step of taking a snapshot of said area before placing said message, wherein said monitoring is performed by comparing said current display area to a previously taken snapshot.

7. The method of claim 2 wherein said monitoring is performed by accessing graphic data of windows underlying said area.

8. The method of claim 2 wherein said monitoring is performed through at least one of the following:

calling operating system functions, hooking into operating system functions.

9. The method of claim 2, further including causing at least part of said message to flicker at high rates.

10. The method of claim 9 wherein said monitoring is performed by analyzing said underlying area as said message flickers.

11. The method of claim 2 wherein said monitoring is performed in the area adjacent to said message area.

12. The method of claim 2 further including the step of displaying said message with semitransparent attributes, wherein said monitoring is performed by extracting the information concerning said underlying area from said semitransparent display.

13. The method of claim 12 wherein said information from said underlying area is extracted by removing the message data from the combined data received for said area.

14. The method of claim 12 wherein monitoring underlying area is performed by using operating system calls that ignore the semitransparent message data and return only the graphic data of the underlying area.

15. The method of claim 2 further including the step of displaying only particular colors in said message in a transparent display, wherein said monitoring is performed by extracting the information concerning said underlying area from said transparent segments.

16. The method of claim 15 wherein said colors are selected in accordance with a color analysis of said message.

17. The method of claim 2 wherein said message flickers between an opaque display and a semitransparent display, wherein said monitoring is performed by extracting the information concerning said underlying area from said semitransparent display.

18. The method of claim 1, wherein the predefined criteria includes:

the frequency of changes in said area, visual pattern analysis of said area and monitoring user activity in said area, wherein the monitoring is enabled by checking the areas in which the pointer of the mouse is located.

19. The method of claim 1 wherein the size of the message is adjusted according to the size of the identified area.

20. The method of claim 19, wherein the content of the message is determined in accordance with the dimensions of the identified area.

21. The method of claim 1 wherein the criteria according to which said area is identified are determined in accordance with the time period it takes to identify said area.

22. The method of claim 21 wherein said criteria for identifying an area of low interference are relaxed the longer said time period it takes for identifying said area.

23. The method of claim 1 wherein the criteria according to which said area is identified are selected in accordance with the status of the windows in said display.

24. The method of claim 1 wherein said message is displayed using a top-level window.

25. The method of claim 1 wherein said message includes at least one of the following:

text, graphic images, animated images, video content, hyperlinks, multimedia.

26. The method of claim 1 wherein said message is displayed gradually, first appearing in high levels of semi-transparency, wherein the longer the message is displayed the levels of its semi-transparency decrease.

27. The method of claim 1 wherein the content of said message is determined in accordance with a user profile of the user and with the monitored behavior of the user.

28. The method of claim 1, further including removing said message after a predetermined time period.

29. The method of claim 1 wherein said message is displayed without making use of an operating system window.

30. The method of claim 29 wherein said message is removed whenever segments of said message are overwritten.

31. The method of claim 1, further comprising removing the message from the display, once no area of minimal interference identified.

32. The system of claim 1 wherein said identified changes are changes in the area underlying of said message, changes of partial area of the screen in proximity to the area of the message, further comprising the step of displaying said message with semitransparent attributes, wherein said monitoring is performed by extracting the information concerning said underlying area from said semitransparent display using operating system calls that ignore the semitransparent message data and return only the graphic data of the underlying area, wherein the transparency rate is set between 85% and 99% allowing 1%-15% of the information of the area underlying the message to be available for the extracting information beneath.

33. A system of computer software modules embodied on computer readable media for placing a message on a display of an electronic device according to predefined criteria, wherein the display includes at least one workflow, said system comprises

a screen analysis module for analyzing said display in real-time and identifying in said display, an area which adheres to predefined criteria, wherein said criteria ensures maximal exposure of said message while minimizing the interference created to the workflow of the user of said electronic device;

a message placement module for placing messages in identified areas;

a monitoring and message removal module for identifying changes of partial area of the screen in proximity to the message location,

wherein said change occurs at only in partial area of the screen in proximity to the message not affecting the full screen display, wherein the change is not initialized by scrolling operations or uploading operations;

wherein upon identifying at least one change, the system enables identifying new area in the display that allows placing the message in a location minimizing the interference created to the workflow of the user, removing the message from the former identified area, and placing another message in the newly identified area, upon identification of a change in the area of the display where the former message was located, and wherein said system enables said identification of areas and said placing and removing of messages in and from the at least one area for areas of different types of applications, including web and non-web applications, used by the user

wherein the information analyzing, the identifying of an area, the identifying of at least one change is achieved by intercepting operating system calls for accessing graphic content of the screen.

34. The system of claim 33, wherein the message placement module further enables removing the message from the display, once no area of minimal interference is identified.

35. A computer implemented method for placing a message on a display of an electronic device, wherein said display includes at least one area of at least one application, which a user uses, said method comprising:

monitoring and analyzing the information on said display, in real-time;

identifying in said display an area which adheres to predefined criteria, wherein said criteria ensures maximal exposure of said message while minimizing the interference created to the workflow of the user of said electronic device;

placing said message in said identified area;

displaying said message with semitransparent attributes, wherein said monitoring is performed by extracting the information concerning said underlying area from said semitransparent display

identifying at least one change in the area where the message is placed;

wherein said identified changes are changes in the area underlying said message;

wherein said change occurs at only in partial area of the screen in proximity to the message not affecting the full screen display, wherein the change is not initialized by scrolling operations or uploading operations;

removing the message from the area;

identifying a new area in the display that allows placing another message of low interference with the workflow; and

placing the other message in the another identified area of interference, upon identification the change,

wherein said method enables said identification of areas and said placing and removing of messages in and from the at least one area for areas of different types applications, including web and non-web applications, used by the user.